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1、Results of the Research- IBM,IBM- IBM Global Services (IGS),Network,Workgroup,Universal Messaging,Source: IBM Corporation (July 1999),IBM- Overview of messaging and collaboration services offerings,IBM Workgroup Services- Part of an organization within IGS that was established after the sale of the
2、AT&T network Marketing combination of IGS and Lotus Domino/Notes Managed operations and hosting technology focused on large customers Running entire data centers Building systems from scratch Deployment, installation, development and professional training Hosting environments for Internet, intranet
3、and extranet collaboration and applications. Application hosting, replication services, and messaging services are included. The browser is centric to these implementations. Technical support for help desks is standard Managed offerings include data network services, internet and intranet services,
4、electronic transaction services, messaging and collaborative services, network outsourcing services,IBM- Workgroup Services,Revenue IGS services revenues for year ended December 31, 1998 were $29 billion (Source: IBM 10K Report). IGS Headcount 116,000 service employees worldwide (Dataquest estimate)
5、 Workgroup Services value of contracts Published one-off seat price: $36/month, $4000/month minimum Target customers: from 300 to 15,000 seats General approach Start with one department or group, then move to other groups within the enterprise. Different groups from IGS are brought in and a project
6、team is created Many clients are established Notes shops needing assistance with roll out and application development. Anticipated Growth IBM believes the messaging and collaboration space (which includes applications hosting, messaging, collaboration and KM) is growing at 240 percent/year. They int
7、end to match or exceed that growth.,IBM- Workgroup Services- Pricing strategies and new services development,When other divisions of IGS are involved, the seat price is sometimes increased. Other times, the additional services are priced separately. Each time a customer asks for something new, the m
8、anagement team of Workgroup Services does a market segment analysis to determine if it is something that should be added to the portfolio of repeatable solutions or services. The overall objective is to standardize custom solutions so that prices can be lowered for other customers. Value pricing is
9、new to IBM, and is the cause of much internal debate. Senior management is driving adoption. Pricing methodology: Base it on the “areas of pain” that are addressed for the customer Determine what the value is to the customer of having Notes or Exchange seats rolled out quickly. Streamline the proces
10、s of determining what messaging servers cost, and how many administrators are needed Provide scaling services to customers, that is, help them determine when resources need to be added as a system grows,IBM- Workgroup Services- Services sales and delivery,Workgroup Services delivers the entire packa
11、ge in terms of service infrastructure. Generally they put everything in place, have a conference call, outline the procedure for using the application and the customer is off and running. Some end-user application support is provided by partners. Occasionally customers ask to rent a Notes administra
12、tor or have direct access to one at an IBM Service Center. This is a custom bid, provided as needed. Notable Workgroup Services partners: IntraLinks- in delivery of an Internet-based document distribution and transaction management system for the syndicated loan market. International Consulting Serv
13、ices - a traditional AS/400 Business Partner. They have developed an application called Workface for small and medium-sized companies to facilitate OSHA reporting. Today, approximately 10-15 percent of revenue comes from indirect sales through partners. This is expected to grow as the Applications S
14、ervice Provider (ASP) market grows. The rest is sold by IBM account managers and executives.,IBM- Netfinity and Exchange,IBM is agnostic in terms of the messaging platform they will implement. The choice between Notes and Exchange is determined by the customer. IGS is fully ramped up and prepared to
15、 deliver both Notes and Exchange solutions. There is a very large practice dedicated to managed operations for Exchange. Other companies we interviewed (Wang and Dell) have not seen a push from IBM one way or another on the Netfinity issue. The respondent from Workgroup Services encounters three mod
16、els for messaging services delivery: Services aimed at enabling customers to do it themselves Managed operations New services through ASPs Netfinity is viable and used in all of those models.,IBM- IGS and Lotus,The relationship between IGS and Lotus began with the AT&T Networked Notes program. Network Notes evolved into the Notes Public Network strategy. IBM was just another Notes Network provider in the early days. IBM dealt with Lotus on the same playing field as the other Public Networ
