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1、Some well-know products or brands in the UK and USA,英美一些知名品牌,Burberry,Burberry-Iconic Luxury Brand Est.1856.Burberry include menswear,womenswear,coats,dresses,shoes,accessories,bags,scarves,beauty and fragrance. 博柏利是成立于1856年的英国经典奢华品牌。包含时尚男装、女装、大衣、连身裙、鞋款、配件、包款、围巾、美妆与香氛 。,BURBERRY,Burberry Group plc (
2、LSE: BRBY) is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through concessions in third-pa
3、rty stores. It runs a catalogue business and has a fragrance line. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. Burberrys trademark products are its fashionable handbags and exclusive fragrances. The Creative Director is Christopher Bailey.,博柏利,博柏利是极具英国风
4、格的奢侈品牌，其多层次的产品系列满足了不同年龄和性别消费者需求，公司采用零售、批发和授权许可等方式使其知名度享誉全球。博柏利创办于1856年，是英国皇室御用品 。过去的几十年，博柏利主要以生产雨衣，伞具及丝巾为主，而今博柏利强调英国传统高贵的设计，赢取无数人的欢心，成为一个永恒的品牌。,Recent history,Burberry was an independent company until 1955, when it was taken over by Great Universal Stores (GUS). Burberry Group plc was initially floa
5、ted on the London Stock Exchange in July 2002.GUS divested its remaining interest in Burberry in December 2005. In 2006 Rose Marie Bravo, who as Chief Executive had led Burberry to mass market success, retired.,Burberry store (red brick building) in the Dupont Circle neighborhood of Washington, D.C.
6、 A ladies Burberry handbag in the companys trademarked check patternBurberry currently have over 70 shops worldwide.,博柏利纽约总部,1856博柏利的第一家店,1911年博柏利登陆南极,NIKE,Nike brand was established in 1972.It was founded by Bill Bower man and Phil Knight .In less than forty years, it goes beyond brands Adidas， Pum
7、a， Converse, to be the worlds biggest sports company.,耐克,NIKE是全球著名的体育用品品牌，中文译为耐克。该公司总部位于美国俄勒冈州Beaverton。该公司生产的体育用品包罗万象：服装，鞋类，运动器材等等。,MAKE A COMMITMENT! *SHOW UPmentally, physically, emotionally *FOCUSdo your best *COMPETE TO WINwork as a team,COACH BOWERMAN: A teacher of the “COMPETITIVE RESPONSE”,作
8、出一个承诺 *表现精神上,身体上,情感上 *关注尽力做到最好 *竞争至胜.团队合作,鲍尔曼教练-“竞争反应” （积极面对竞争，在竞争中获胜）,Our Mission Is Clear: To Be the Worlds BEST Sports and Fitness Company Via:,*innovative products *focused segments *emotional ties,不断创新革新的产品,不断关注细节,情感的联系,我们的使命（1990年）是清楚明确的: 成为世界上最好的运动和体适能公司,OUR MISSION（我们的使命） To bring inspiratio
9、n and innovation to every athlete* in the world. 为全世界每一位运动者*带来灵感和创新 If you have a body, you are an athlete. *如果你有一个身体，你就是运动者,服装,运动器材,鞋类,标志,尊尼获加,联合酿酒集团 （UNITEDDISTILLERS）拥有的尊尼获加威士忌，是苏格兰威士忌之典范。尊尼获加家族自一八二零年创业以来，凭着历代总调配师的优良技术和专注精神，一直保持原有之品质和特性，在国际间屡获殊荣。,Johnnie Walker,Johnnie Walker系列最大的区别是其窖藏的年份不同：五年藏的
10、红方,十二年藏的黑方,十五年藏的绿方,还有十八年藏的金方。蓝方则是尊尼获加系列的顶级佳酿，选择了苏格兰多处地区陈年最久的威士忌调和而成，其中更包括年份高达六十年之久的威士忌。,“眼睛看不见，就用心盯着梦想”,“用执着和坚持把握命运”,很简单却鼓舞人心的句式，这是尊尼获加联合残奥会做的平面广告创意，用缺少的“目”“手”偏旁来配合残奥会，简单而有深意,朴实却振聋发聩。,黑牌不仅是一种高质量的代表，同时也是一种身份的标志；与此同时，它还借用黑色的某种象征意义来表现黑牌的独特性和某些深层次的韵味。作为表现整个色彩世界主宰的黑色，它不仅意味着一种空无，而且还代表着一种无限可能的重生。,绿牌威士忌精选苏格
11、兰各地15年以上的大麦芽威士忌调制而成，蕴含层次丰富的自然风味，烟熏泥煤，花果清香。清净海盐与纯麦香味的层次，先后纷涌。苏格兰各地自然风味，尽收瓶中。每一口，都是味觉的自然之旅。,尊尼获加,尊尼获加原商标,尊尼获加红牌,尊尼获加黑牌,尊尼获加金牌,尊尼获加绿牌,尊尼获加尊豪,尊尼获加尊爵,尊尼获加F1,雅诗兰黛,雅诗兰黛是美国雅诗兰黛公司旗下的化妆品旗舰品牌，以抗衰修护护肤品闻名。雅诗兰黛公司是全球领先的化妆品、护肤品和香水的大型生产商和销售商。1946年雅诗兰黛公司成立于美国纽约，是雅诗兰黛和约瑟夫兰黛建立的雅诗兰黛公司的前身，雅诗兰黛公司还先后收购了护肤品品牌Clinique（倩碧）、La
12、Mer、Prescriptives，Origins（原生），以及化妆品品牌Bobbi Brown、MAC，和男性香水品牌Aramis等等。同时，该公司也为7大美国顶级时装品牌，比如Donna Karan、Michael Kors等进行香水的贴牌生产。,Este Lauder,Este Lauder (pronounced /ste ldr/; July 1, 1906 April 24, 2004) was the American co-founder, with her husband , of Este Lauder Companies, a pioneering cosmetics c
13、ompany. Lauder was the only woman on TIME magazines 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted into the Junior Achievement U.S. Business Hall of Fame in 1988.,La Mer,La mer is a German cosme
14、tic company based in Cuxhaven. They own the rights to the trade name La Mer and have a coexistence agreement in place with Este Lauder that markets the Crme de la Mer brand.,Top rated,Crme de la Mer,The regenerating serum,Clinique,Top rated,Derma White Brightening Essence,Dramatically Different Mois
15、turizing Lotion,Quotes from Estee Lauder,“If you dont sell , its not the product thats wrong , its you .” “When you stop talking ,you have lost a customer .When you turn your back ,you have lost her .,“Beauty is an attitude. Theres no secret. Why are all brides beautiful? Because on their wedding da
16、y they care about how they look. There are no ugly women - only women who dont care or who dont believe theyre attractive.“,“If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, youve got to work hard, youve got to stick to it and youve got to believe in what youre doing.“,雅诗兰黛护肤副品倩碧,雅诗兰黛公司标识,雅诗兰黛旗下护发品牌Aveda,雅诗兰黛璀璨美白系列,Tudor,The Tudor dynasty or House
