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1、,UNIT ONE THE WORLD MARKET,Objectives,To get familiar with business sales,To know something about the world markets,To learn new words and expressions,To master how to analyze difficult and long sentences,1. Background Information,2. Introduction to the Text,3. Business Terms,4. Words and Expression
2、s,5. Notes to the Text,Text A The Biggest Roadblock to Upping Exports,President Barack Obama and government plans that the U.S. exports will be doubled in 5 years, and put forward the concrete scheme of expanding export policy, of which the most important one is to encourage and support the export o
3、f the medium and small-sized and small-sized enterprises. Some skeptics consider that exports depend on foreign growth and the value of the dollar and have nothing to do with the help of the federal. But the others think that they need the federal to hold hands to educate and instruct because the bi
4、ggest barrier for the medium and small-sized enterprises to sell overseas is afraid. Then, how can they get rid of fear and have access to succeeding in selling overseas? Firstly, the enterprises should have sufficient money, good track record and the ability for the group team to deal with the busi
5、ness abroad. Secondly, they can develop the global business by online marketing and e-commerce.,1. Background Information,Theme of the Text Text A mainly introduces the biggest roadblocks to upping exports of the small businesses in the United States and the prerequisite for selling abroad successfu
6、lly.,2. Introduction to the Text,本商务语篇为说明文体。,通过一系列实例分析了增加出口的最大障碍是恐惧，随后提出了产品远销海外的必要条件，如此前后呼应，搭配得当，使文章丰满充实。文章从具体例子入手自然而然地引出文章的主旨，其中涉及了许多公司以及著名人物，使文章具有很强的说服力度。,文中第一段出现的“might”这一低值情态动词，表达了对大卫奥 尔德国外销售年收入的增长，导致其他企业主可能会很失望的这一可能性的判断。第二段出现的“depend on”表达了怀疑论者对政府指导作用的否定。全文语气适中，逻辑合理，意义连贯，用实例说明，用数字说话的特点鲜明突出。,文体特
7、征分析,2. Introduction to the Text,Old Wood LL：C425 Bibb Industrial Drive Las Vegas, New Mexico 87701 Toll Free (888) 545-9663. (505) 454-6007. Fax (505) 454-6008 email: ,Old Wood LLC 奥尔德木材有限责任公司,3. Business Terms,The National Export Initiative (NEI) shall be an Administration initiative to improve con
8、ditions that directly affect the private sectors ability to export. The NEI will help meet the American Administrations goal of doubling exports over the next 5 years by working to remove trade barriers abroad, by helping firms especially small businesses - overcome the hurdles to enter new export m
9、arkets, by assisting with financing, and in general by pursuing a Government-wide approach to export advocacy abroad, among other steps.,The National Export Initiative (NEI) 国家出口动员会,3. Business Terms,1.deposit/ n.,ere,Meaning,4. Words and Expressions,Example,caution money,The hotel requires a deposi
10、t for all advance bookings. 旅馆规定凡预订房间都要先付订金。,2. plummet/ v.,ere,Meaning,4. Words and Expressions,Example,drop sharply,As a result of economic recession, the bank stocks continue to plummet. 由于经济衰退，银行股票继续暴跌。,ere,Meaning,4. Words and Expressions,Example,pay in advance,Well pay you half up front. 我们先付给
11、你一半的钱。,3. up front,ere,Meaning,4. Words and Expressions,Example,delay or postpone an action or decision,Cotton is falling in price, and buyers hold off. 棉花价格正在下跌，买主们都踌躇不前。,4. hold off,解析 句中that引导宾语从句。have little effect意为“have little influence，没什么影响”；depend on意为“rest with，取决于”。,1.Skeptics argue that
12、federal efforts will have little effect because exports depend on foreign growth and the value of the dollar.（Para. 2）,5. Notes to the Text,释义 Skeptics think that the efforts of the American government will have little influence on exports for they rest with the development of foreign economy and th
13、e value of the dollar.,解析 win plummeted against意为“汇兑暴跌”；hold off意为“put off 拖延”,2. During the financial crisis, however, as the value of the Korean won plummeted against the dollar, his buyer asked him to hold off on sending the last part of the order until the exchange rate recovered. (Para. 7),5. N
14、otes to the Text,释义 During the crisis of finance, however, as the value of the Korean decreased greatly against the dollar, his buyers asked him to put off sending the last part of the order till the exchange rate regained.,1. Background Information,2. Introduction to the Text,3. Business Terms,4. W
15、ords and Expressions,5. Notes to the Text,Text B How to Sell Overseas,For the medium and small-sized enterprises in the United States, the prerequisites of selling overseas are successful at home and to see to it that your products are needed in foreign markets. If your products are required, you wi
16、ll get the opportunity to sell them abroad. Before you do it, however, youd better fully assess a series of risks of unstable politics, corruption, inflation and government interference. Next, besides the online marketing and e-commerce, you have to take time to build a relationship with the customers and enlarge your customer groups throug
