跨文化商务交际课件周小微 9787 81134 921 4unit 1

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1、,Introduction,Cross-cultural Communication,The greatest distance between people is not _ but _,When we stop communicating, we die ,not in body but in spirit.,space,culture,Classroom activities,Case study Group discussion Team presentation,To appreciate and evaluate different cultural systems in orde

2、r to communicate successfully To avoid cultural misunderstandings to enhance of students cultural awareness,The aim of the course,Study area,Verbal Language (word, thought patterns,.) Nonverbal language (body language, time concept, spatial language, paralanguage, environment) Social perception (val

3、ues, beliefs, attitudes, world views),Unit one,Communication Intercultural communication,Communication,Study the following counication situation, and try to identify types of communication. 1. A speaker deliver a speech to a large gathering. 2. You complain to your instructor about your course credi

4、t through telephone. 3. A farmer give intructions to his plough working cow. 4.A programmer issues commands to a computer. 5. A hen cluck to her chicks. 6. My washing machine receives commands from the built in computer.,Types of communication,Human communication Animal communication Human-animal co

5、mmunication Human-machine communication Machine-machine communication We can see the communication occurs when 1. there are usually two or more communicators. 2.there must be some contact between communicators. 3 there are must be a language shared by communicators 4.an exchange of information has t

6、aken place.,Types of Human Communication,Interpersonal Communication Intrapersonal Communication (Within) Mass Communication Group Communication Public Communication Business Communication Intra-cultural Communication Intercultural/International Communication,Eight Ingredients of Communication,Sourc

7、e 信息源 Encoding 编码 Message 信息 Channel渠道 Responder 接收方 Decoding 译码 Response反应 Feedback 反馈,The process of communication,The process of communication,Communication :,Encoding and decoding are of great significance to successful communication. eg.1. liam ru 4 skt 2.“Youre a sexy girl.”,Communication,List

8、en to a story of Litz, a Finnish and her Chinese husband Here is the conversation: Litz: Dick, how long is your mum going to stay? Dick: I dont know. I havent asked her. Litz: Why not ask her? Dick: What do you mean by asking her? Litz: I mean what I said. Just ask her how long shes going to stay. C

9、an you diagnose Litz problem? Litz encoding: Dicks decoding:,What is Intercultural Communication?,Communication between any two persons family/education/environment background Communication between people from different cultures (nations) What is more important for effective intercultural communicat

10、ion? Language? Or Culture?,Intercultural communication,Intercultural communication was originated from USA in the late 1970s an interdisciplinary subject (anthropology, psychology, sociology, linguistics, philosophy, semiotics etc.),Model of intercultural communication,Case study,Case study,Case stu

11、dy: First offer,A Canadian colleague and I traveled to Guilin with our admirable guide Liu in very hot weather. Sightseeing is a thirsty business. We did not trust the water, and enjoyed excellent beer. We politely offered some to Liu but he refused. We said nothing and drank our beer. On another da

12、y, Liu quickly accepted our offer of beer. He in fact liked the beer. Please explain Lius behavior from the cultural perceptive.,Case analysis,In Chinese culture it is not polite to accept on the first offer. Chinese customs show that Liu was modest, polite and well-behaved and had intention of acce

13、pting the beer at the second or third offer. But he didnt understand North American rules, which firmly say that you do not push alcoholic beverages on anyone. You do not insist on offering alcohol. In your daily life, do you often accept first offer? If yes, in what situation?,Tips for Intercultura

14、l Communication,Treat others the way they want to be treated; be aware of and sensitive to other cultures Maintain an open mind: Dont rush to judgment; things are not always the way they seem Put yourself in other peoples shoes!,The Joy Luck Club,The Joy Luck Club was based on the novel written by A

15、my Tan. It is a story about love and conflicts between four daughters and their mothers. Watch the film,and find out their conflicts caused by culture barriers and how they resolved them. http:/ Joy Luck Club,The story is set in San Francisco in the recent past .It shows us the lives of four Chinese

16、 women who were new immigrants to Sanfrancisco during the 1950s. The four women acquaint themselves with each other by playing mahjong. They became closed friends because they had similar experiences and they called themselves the Joy Luck Club. As a mother, each of them has a lot of problems with their daughter.,The Joy Luck Club,Obviously, the conflicts are caused by mothers and daughters generation gaps and growing ba

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