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1、Creating Effective Proposals Proposal Writing - General Rules,C O N S U L T I N G,A Quotation for All Writers,“IF I HAD MORE TIME, I WOULD HAVE WRITTEN A SHORTER LETTER.”,Winning Proposal Text,RFP Compliant Direct and Concise Client Specific Geographic Slant Specific Examples Tells How and Why Empat
2、hetic,Guidelines and Tips to Get There,Verify Your Writing Assignments,Know the sections you are assigned to write Consult the Proposal Outline for deadlines and page constraints If confused, consult with Partner, Proposal Manager, or Proposal Coordinator Dont assume anything Be prompt with your sec
3、tions - proposals depend on organization and punctuality,Understanding RFP Compliance,Read the RFP BEFORE you start writing Understand what is required in your section(s) Pay close attention to the RFP “evaluation criteria” Understand response format - verify if you are unsure If you have compliance
4、 concerns, talk to the Proposal Manager BEFORE you start writing Questions can be posed to the client that clarify the requirement Creative responses can be developed,Writing RFP-Compliant Text,Write for ease of evaluation Evaluator tends to look for RFP section number references, RFP wording Evalua
5、tor uses compliance checklists Write response format according to RFP Q/A format vs. standard format Then discuss how we will accomplish or exceed the requirement,Compliance Example,Requirement: Vendor will be responsible for system performance tuning. Non-Compliant: “KPMG will conduct system perfor
6、mance tuning.” Compliant: “Using our proven OSIIG methodology, KPMG will conduct system performance tuning by completing the following tasks: Set up model database environment Load comparable volumes of data Run the application repeatedly Record and verify results”,What to do When Theres No RFP,KPMG
7、 Partner/BDM/Sr. Manager should fill out an Opportunity Fact Sheet (OFS) Contains much of the information found in an RFP Becomes, in effect, the RFP for the proposal Refer to OFS for guidance/themes When in doubt, ask Proposal Manager Again, dont assume anything,Preparing to Write,Think before you
8、write Fight the temptation to dig in Think some more Compose graphics first (represent visually) Helps organize ideas Obtain pre-formatted section template and style guide from Proposal Coordinator Ensures consistent headings, fonts, appearance Increases punctuality,10 Commandments for Superior Prop
9、osal Writing,1. Get your point across early establish theme right away; spark the evaluators interest 2. Emphasize the customer what is the customers gain in what were proposing? 3. Be specific sell just a few ideas, and sell them hard 4. Write in a positive style dont be defensive, negative, or apo
10、logetic 5. Speak the customers language dont assume the evaluator knows your methods/approach,10 Commandments for Superior Proposal Writing,6. Be frank and direct vague proposals confuse evaluators 7. Keep your writing terse excessively long sections obscure the few good points 8. Use brief, active language be conversational and straightforward, not formal 9. Make your organization obvious follow the RFP titles; give evaluators every sign-post 10. Be original if lifting, make sure text is tailored!,Any Questions?,Carl Rosenblatt BDST Manager, Public Services Tysons Tower 703 747-6508,
