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1、管理英语3-Unit 3 Self-test-国开04019-参考资料请认真阅读一下说明然后下载：学校每学期有可能都要更换题库！请仔细核对是不是您需要的题目再下载！本文档的说明：下载完本文档后，请用WORD或WPS打开，然后按CTRL+F在题库中逐一搜索每一道题的答案，预祝您取得好成绩金！由金锄头账号：qq号1072066377电大奥鹏助学团队独家整理！仅在金锄头网上传!第1题 is it more advisable to upgrade our present facilities than taking the risk of opening a new park? _A. Thank
2、you. B. Im glad to hear that. C. I dont think so. 正确答案是：I dont think so.第2题 is it possible for you to expand business there? _A. I like it. B. Id love to. C. Yes, I think so. 正确答案是：Yes, I think so.第3题 i wonder if i could use your computer tonight? _A. Sure, go ahead. B. It doesnt matter. C. Who care
3、s? 正确答案是：Sure, go ahead.第4题 are you going on holiday for a long time? _A. It was a long time. B. Two weeks ago. C. No. Only a couple of days. 正确答案是：No. Only a couple of days.第5题 in what form will you take the investment? _A. Yes, we will. B. Well contribute a site and the required premises. C. Well
4、give investment. 正确答案是：Well contribute a site and the required premises.第6题 they are trying to _ the waste discharged by the factory for profit.A. expose B. exhaust C. exploit 正确答案是：exploit第7题 the manager urged his staff not to _the splendid opportunity.A. slide B. miss C. escape 正确答案是：miss第8题 purch
5、asing the new production line will be a _ deal for the company.A. profitable B. forceful C. tremendous 正确答案是：profitable第9题 a budget is an estimation of the _ and _ over a specified future period of time.A. cost; expense B. revenue; expenses C. revenue; interest 正确答案是：revenue; expenses第10题 rent, elec
6、tricity and insurance are all examples of the companys _.A. overhead B. turnover C. assets 正确答案是：overhead第11题 lets discuss these problems at the meeting, _?A. do we B. shall we C. will you 正确答案是：shall we第12题 if the building project _ by the end of this month is delayed, the construction company will
7、 be fined.A. to be completed B. is completed C. being completed 正确答案是：to be completed第13题 john as well as mike _ just been back from an important meeting.A. have B. has C. had 正确答案是：has第14题 you can go out, _ you promise to be back before 12 oclock.A. so far as B. as far as C. as long as 正确答案是：as lon
8、g as第15题 they recommended that the amusement park_.A. was extended B. will be extended C. be extended 正确答案是：be extended第16题 二、阅读理解阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）Three Steps to a Good Marketing BudgetWithout good budget management, you are likely to overspend on marketing accidentally. Here are three
9、 steps that help to make a good marketing budget.Step 1: Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughou
10、t the year, you must organize the information based on reliable revenue the minimum amount of money your company makes each month.A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable
11、income available for the company, you should determine where the money will go.Step 2: Determine where you want to spend marketing fundsAfter you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketin
12、g funds: the budget amount, your past experiences, and where you can reach the right audience.You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allo
13、w you to reach the right audience.Step 3: Assess data and make appropriate changesThe final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in an
14、y additional revenue over its cost, then it is better to change strategy and try something else.Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a goo
15、d budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.操作提示：通过题干后的下拉框选择题目的正确答案。1. What should the budget plan be based o
