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1、国际商务英语写作,作者：管春林,责任编辑：杜玲玲 出版日期：2010年7月 IDPN：308-2010-23 课件章数：17,Chapter 3 Inquiries and Replies,Chapter 3 Inquiries and Replies,3.1 Questions for discussion 3.2 Background information 3.3 Sample letters 3.4 Analysis and discussion 3.5 Points to remember 3.6 More useful patterns,3.1 Questions for disc
2、ussion,（1） When do you usually make an inquiry in your life ？ （2） If we want to write an inquiry to a firm for some information ，how do you think we should structure the letter ？ （3） If you are asked to write a reply to an inquiry ，can you suggest any points for attention ？,3.2 Background informatio
3、n,An inquiry is a request for some information about a product the writer is interested in. Inquiries can be divided into two main types ：a general inquiry and a specific inquiry. A reply to an inquiry is the response to the inquirer s requirements for some information about a certain product.,Quest
4、ion ： W hat do you think is a proper w ay to make an inquiry ？,3.3 Sample letters,Read the following letters to see how they are worded and structured to make inquiries and give replies,3.4 Analysis and discussion,Read the first seven samples and try to find answers to the following question： W hat
5、is the common purpose of these inquiry letters ？,Scan these inquiries again，then answer the following question How many parts can each letter be divided into and what s the function each part plays？,these inquiries usually include the following parts：,（1 ） Providing the background information for th
6、e inquiry （2 ） Identifying the purpose for the inquiry ， e .g . being interested in the addressees products ，service ，or programs ，etc .； （3） Making inquiries or requests ，for example ，asking for the addressee s company profile ，product catalogue and samples ； （4） Expectation for a quick and favorab
7、le reply ，and express gratitude for any help that the recipient can provide ,Can you add anything more to the above list ？,How many parts can each reply letter be divided into and w hat sthe function of each part ？,Generally speaking ，a reply to an inquiry can be roughly divided into the following p
8、arts ： （1）Acknowledging receipt of the inquiry （2）Giving replies This is the main part which aims to answer the inquiries as clearly as possible. （3）Expressing expectations and hopes ,Are you clear about the general formats for an inquiry and a reply ？,3.5 Points to remember,（1）Before settling down
9、to write an inquiry ，the writer should be clear what he wants to achieve with this letter （2）The inquirer should state clearly and concisely what information he wants （3）Making the inquiry reasonable,Why should the reply be given fully ，promptly and courteously ？,（1）Give the reply to the inquiry pro
10、mptly. （2）A reply should be polite. （3）A reply should also be complete （4）No matter whether the inquiry is from a regular customer or a new one ，the writer should express how much he appreciates it and expects lasting and friendly business relationship ,Do you have any new points to add to the above
11、 list ？,3.6 More useful patterns,3.6.1 Self-introduction and reasons for inquiries 3.6.2 Making inquiries or requests 3.6.3 Offering alluring terms for a favorable reply 3.6.4 Acknowledging receipt of an inquiry 3.6.5 Giving replies 3.6.6 Friendly close,3.6.1 Self-introduction and reasons for inquir
12、ies,We write to introduce ourselves as a leading importer of surgical instruments and we are interested in We are large dealers in it and know there is a promising market in our area for moderately priced goods of this kind We have received a number of inquiries for portable electronic games which w
13、e think will have great demand here ,3.6.2 Making inquiries or requests,We would be much obliged if you could send us a complete set of leaflets so as to give us a general idea of the export items you handle Please inform us of your terms of payment and discounts allowed on regular purchases of quan
14、tities not less than 100,000 units You are kindly requested to update us on the prices and availability for the following products Please advise if you are able to offer this product and include lead time ,packaging and price FOB China port and CIF Chicago ,3.6.3 Offering alluring terms for a favora
15、ble reply,If terms and delivery date are satisfactory ，we should expect to place regular orders with you Should your prices be found competitive and delivery date acceptable ，we intend to place a large order with you We shall make delivery of the goods upon receipt of your order You may be certain t
16、hat the dependable quality of the material will give you every satisfaction We have the products of the finest materials and the highest craftsmanship and shall be ready to grant you a 20 special discount for a quantity of more than 100 dozen ,3.6.4 Acknowledging receipt of an inquiry,Your letter inquiring about our furniture was brought to my attention We thank you for your letter and are pleased to inform you that We take pleasure in a
