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1、19春英语商务通论作业4-0001试卷总分:100 得分:100一、 多选题 (共 10 道试题,共 50 分)1.Who will buy securities?A.speculators for quick gainsB.investors for long term returnC.those who are a combination of speculators for quick gains and investors for long term returnD.those who have a lot of money正确答案:ABC2.Retailers include_.A.
2、department storesB.hypermarketsC.specialty storesD.vending machines正确答案:ABCD3.The most common channels of distribution are_.A.wholesalersB.retailersC.agentD.brokers正确答案:ABCD4.The intangible attributes of a product are refered to as_ .A.priceB.reputation of the makerC.the after-sale serviceD.the mach
3、ine itself正确答案:ABC5.Sole proprietorships concentrate in _.A.restaurantsB.street corner grocery storesC.floristsD.beauty saloons正确答案:ABCD6._ are the major modes of transportation for merchandiseA.railB.truckC.pipelineD.water正确答案:ABCD7.Currency is mainly made up of_.A.paper moneyB.metal coinsC.fineD.c
4、redit card正确答案:AB8.There are two types of advertising_.A.product advertisingB.institutional advertisingC.indoor advertisingD.outdoor advertising正确答案:AB9.the appraisers may use one or a combination of the following methods:A.rating scaleB.employee comparisonC.freeform essayD.critical-event essay正确答案:
5、ABCD10.The hierarchy of human needs has_.A.physiological needsB.security needsC.social needsD.self-actualization needs正确答案:ABCD二、 判断题 (共 10 道试题,共 50 分)1.The strategy is based on a concept commonly referred to as behavior modification, developed by B .F. Skinner.A.错误B.正确正确答案:B2.A copyright is a name,
6、 word or a symbol that has been registered by the owner for identifying its product line.A.错误B.正确正确答案:A3.The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .A.错误B.正确正确答案:B4.According to the economic theory of supply and dem
7、and, price is set where supply meets demand, and this price is referred to as the equilibrium price.A.错误B.正确正确答案:B5.To form a corporation, at least two incorporators are needed.A.错误B.正确正确答案:A6.For operational and supervisory managers, technical skills are more important because they are the persons
8、who use such skills most often.A.错误B.正确正确答案:B7.Compared with other types of stores, general stores offer wider selections and specialist help to customers.A.错误B.正确正确答案:A8.Speculators will buy a stock or a bond for long-term investment.A.错误B.正确正确答案:A9.Money acts as a unit of account because we can use it to measure the relative value of goods and services.A.错误B.正确正确答案:B10.Price Lining Strategy,also called psychological pricing, such strategy makes prices appear more acceptable or contain positive overtones to customers.A.错误B.正确正确答案:A
