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1、Conduct your own SWOT analysis,A BNET Professional Development Tool Version 2.0 January 29, 2007,Competitive Analysis,Who are my competitors? How do I analyze them? SWOT Porters Five Forces Strategic Group Maps PEST analysis,SWOT analysis and SWOT matrix,A SWOT analysis helps you match your companys
2、 resources and capabilities to threats and opportunities in the competitive environment. SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.,Co
3、mpetitive Analysis,Who are my competitors? How do I analyze them? SWOT Porters Five Forces Strategic Group Maps PEST analysis,SWOT analysis and SWOT matrix,A SWOT analysis helps you match your companys resources and capabilities to threats and opportunities in the competitive environment. SWOT analy
4、sis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.,Why use SWOT analysis?,Methodically and honestly assessing your companys strengths and weaknesses as
5、well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique: is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration To make sure your analysis is put to good use, include these before and aft
6、er steps in your analysis process: Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective This competitive analysis tool guides you through the SWOT technique and will help you create your
7、 own analysis that can help you set a strategic plan or present new ideas to your team.,Competitive Analysis,Who are my competitors? How do I analyze them? SWOT Porters Five Forces Strategic Group Maps PEST analysis,SWOT analysis and SWOT matrix,A SWOT analysis helps you match your companys resource
8、s and capabilities to threats and opportunities in the competitive environment. SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.,Why use SWO
9、T analysis?,Methodically and honestly assessing your companys strengths and weaknesses as well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique: is easy to use combines quantitative and qualitative analysis encourages interdepartmental
10、 collaboration To make sure your analysis is put to good use, include these before and after steps in your analysis process: Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective This com
11、petitive analysis tool guides you through the SWOT technique and will help you create your own analysis that can help you set a strategic plan or present new ideas to your team.,Conducting a SWOT analysis,There are eight steps required to complete a SWOT analysis and create a SWOT matrix (also known
12、 as a TOWS matrix). List external opportunities List external threats. List internal strengths. List internal weaknesses. Match internal strengths with external opportunities and list the resulting Strengths-Opportunities strategies in the matrix chart. Match internal weaknesses with external opport
13、unities and list the resulting Weaknesses-Opportunities strategies. Match internal strengths with external threats and list the resulting Strengths-Threats Strategies. Match internal weaknesses with external threats and record the resulting Weaknesses-Threats Strategies. At this point in the process
14、, youll have a significant list of potential strategies. Youll need to weigh the impact of the various factors in your analysis and select the most feasible strategy to implement. Ideally, youll select a SO strategy, but often youll need to implement one of the other three types of strategies to ove
15、rcome a weakness or address a threat before being in a position to implement a S-O strategy.,Pixar Animation Studios To illustrate the SWOT analysis technique, weve used Pixar of Finding Nemo fame as a sample case. As you learn about SWOT analysis, youll see what results Pixar might have if it used
16、the same technique.,Assessing your strengths,The first two elements of your analysis focus on internal capabilities. Strengths can come from many sources, including your team members, your product line, your bank account, your production process, your patents, or your market share. List your strengths in these and any other relevant categories. Products People Performance,Pix
