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1、第五章习题-3,第三小组成员： 杨碧云 叶颖 赵田田 朱楚烨,派克街市场（Pike Place Market），位于美国西雅图市中心，原是当地一个传统的公开市场，至今已有上百年的历史。派克街市场规划完善、商品齐全，并形成自己独特的销售方式，现已成为著名的旅游景点，每年有近九百万的游客到此观光。,派克街市场内的鱼市以精彩的销售方式吸引顾客：前台售货员将顾客的需要吆喝着告诉后面的工作人员，后面的工作人员一起重复吆喝一遍，并手脚麻利地把鱼像投篮球一样扔向前台售货员，又快又精彩。他们不但为顾客提供了一流的服务，还创造了愉快的购物体验，派克街鱼市场因此而闻名全球。,Choose your attitud
2、e,Be there,Play,Make their day,派克鱼档的日裔老板横山将派克鱼档独特的售卖文化总结为四条派克鱼档员工们身体力行的准则。这四条准则没有什么高深的管理哲学，也丝毫没有任何商学院教条的痕迹，这不过是派克鱼档伙计们朴素的工作和生活态度而已。这四条准则是：,如果不 能选择工作本 身，那还可以 选择你的方式 工作。,1、play,派克鱼市的员工们不再把平凡、枯燥和单调的鱼市售卖工作当作是苦差事，相反，他们把工作当作是游戏，当作是可以带来乐子的有趣的事。,玩的好处,2、make their day,派克鱼市的伙计们不仅把工作当作，并且也做成快乐的事，同时，他们还在轻松间让顾客不
3、虚此行。即使对那些仅仅是路过或者观光的过客，他们也随时给他们带来快乐。,Title,3、be there,鱼市伙计能够给自己、同伴以及顾客创造快乐体验，其根源就在于他们是真正用心在工作上。 热情、细心、乐观和开朗，这些积极的特质都源于他们在工作中的全心投入。,投入,过去已成历史 未来尚不可知 今天是件礼物 于是我们称之为现在。,4、choose your attitude,对派克鱼市的大所数伙计来说，他们并没有多少机会能够去选择比在鱼市售卖更体面的工作，但是他们选择了积极的态度来应付工作。 卖鱼是没有什么智力或是技能、专业门槛的简单职业，但像派克鱼市的伙计们那样能够把简单工作做出彩来，那就不简
4、单。,选择自己态度的好处,你的选择是什么?,THE END. THANK YOU!,John Yokoyama,When/where were you born? June 25th 1940 in Seattle, WA Where did you grow up? Renton, WA When did you start at Pike Place Fish? 1960 What inspires you? The possibility of world peace as an idea whose time has come. What is your proudest accomp
5、lishment? The opportunity to create a space in which World Famous Pike Place Fish became a reality. What does “World Famous“ mean to you? An opportunity to make a difference for everyone I come in contact with. Future aspirations? World Peace Hobbies or interests? Fishing, Golf Favorite seafood reci
6、pe? My wifes salmon steaks! Why should customers come to Pike Place Fish? To experience and see what a company can accomplish by committing to a vision called “lets become world famous“ from absolutely nothing. Do you have a favorite moment at Pike Place Fish? When young people grow and are enrolled
7、 in our philosophy and make a difference in their lives and the lives of others.,Richard Yokoyama,When/where were you born? April 23rd 1944 in Hunt, ID Where did you grow up? Seattle, WA When did you start at Pike Place Fish? 1975 What inspires you? To create record sales every year. What is your pr
8、oudest accomplishment? Becoming the manager at PPF, and my two great kids. What does “World Famous“ mean to you? To make a difference every moment every single day. Future aspirations? Retire comfortably in 5 years. Hobbies or interests? Watching my daughter play softball, puzzles, fishing, watching
9、 movies. Favorite seafood recipe? Pan fried salmon rubbed with salt, pepper, and garlic. Fry for 5 minutes on each side. Why should customers come to Pike Place Fish? We offer the best quality seafood. You can have fun while you shop, and well make your day! Do you have a favorite moment at Pike Pla
10、ce Fish? Cant pick one of more than 30 years of working here,Samuel Samson,When/where were you born? June 26th 1966 in Seoul, Korea Where did you grow up? Washington, New York, and Washington again. When did you start at Pike Place Fish? May 1986 What inspires you? Making a difference for each indiv
11、idual I meet. What is your proudest accomplishment? Loving wife, beautiful house, and a great son. What does “World Famous“ mean to you? Making a difference for each individual I meet. Future aspirations? Grow old with my family, and retire someday. Hobbies or interests? Working on one of my many ca
12、rs, and fixing up my house. Favorite seafood recipe? Broiled salmon tips rubbed with salt. Why should customers come to Pike Place Fish? Best quality seafood, best service, and the best looking fishmongers in the world! Do you have a favorite moment at Pike Place Fish? Teaching a blind man how to ca
13、tch a fish.,Justin Hall,When/where were you born? June 27th 1973 in Olympia, WA Where did you grow up? Seattle, WA When did you start at Pike Place Fish? Started working Saturdays at age 13 (1986). Full time since 1991 What inspires you? Tomorrow is a new day, and now is a new moment. What is your p
14、roudest accomplishment? Working one job for my whole life, and owning a home. What does “World Famous“ mean to you? Being the best, and making a difference for others. Future aspirations? Buying a couple more houses. Creating more things, and making a difference for more people. Hobbies or interests
15、? Camping, fishing, yard work. Favorite seafood recipe? Thick piece of Copper River king salmon grilled on my Barbeque with salt, pepper, and rosemary. Why should customers come to Pike Place Fish? To experience what it is to “BE“ with people, and to get some awesome fish. Do you have a favorite mom
16、ent at Pike Place Fish? When Sam came back to work for us in 2005.,Jaison Scott,When/where were you born? July 30th 1972 on the floor at Pike Place Market Where did you grow up? Seattle, WA When did you start at Pike Place Fish? 1993 What inspires you? Music, old people, and my bands, traveling. What is your proudest accomplishment? Seeing the Dahli Lama in India. What does “World Famous“ mean to you? Being responsible in the world for all of our actions. Future aspira
