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1、LONDON,OLYMPIC,2012,SOCIAL,GAMES,CARNIVAL ON SOCIAL MEDIA,非凡图库：,Beijing 2008 was Memorable,Countdown has begun,ITS ALL ABOUT,Emotions,Passion,Focus,Efforts,Commitment,But this time something new and extraordinary is happening Whats that?,,Facebook the biggest channel to get connected with viewers,To
2、 create opinion leaders and educate viewers,Exploring all social media channels,Facebook engagement success 100 days still to go,Twitter engagement success 100 days still to go,Creating a platform for viewers to get connected with their favorite athlete,Success of the new platform 100 days still to
3、go,Ensuring interest of followers and attracting new member,Engagement Model,Model to get user engage and visit on daily basis.,LEARN,CONNECT,LEARN,EDUCATE,CONNECT,LEARN,EDUCATE,ENGAGE,CONNECT,LEARN,EDUCATE,ENGAGE,REWARD,CONNECT,LEARN,EDUCATE,ENGAGE,REWARD,PROMOTE,WELCOME TO LONDON 2012 ON SOCIAL ME
4、DIA Already reached billions of people & 100 days still to go,,The game has changed & so is the media,1 in five couples meet online,1 in five couples meet online,Adults spend 15 hrs a week on internet,User spend More than 55 minutes a day on Facebook,1 in five couples meet online,Adults spend 15 hrs
5、 a week on internet,3 twitters account get activated every second,User spend More than 55 minutes a day on Facebook,700,000 local business active pages on Facebook,1 in five couples meet online,A new members join Linkedin every second,Adults spend 15 hrs a week on internet,3 twitters account get act
6、ivated every second,User spend More than 55 minutes a day on Facebook,83% companies uses Facebook,700,000 local business active pages on Facebook,1 in five couples meet online,A new members join Linkedin every second,Social gamers will buy $6 billion of virtual goods by 2013,93% of marketers use Soc
7、ial Media but how well thats a big question,Adults spend 15 hrs a week on internet,3 twitters account get activated every second,Avg 50 Millions tweet per day,User spend More than 55 minutes a day on Facebook,83% companies uses Facebook,700,000 local business active pages on Facebook,London Olympic
8、2012 going viral on Social Media,Million dollar question How they are doing it?,,OFFICIAL WEBSITE,OFFICIAL WEBSITE,MILLIONS OF BLOGS,BILLIONS OF FAN,FACEBOOK PAGE,OFFICIAL WEBSITE,MILLIONS OF BLOGS,BILLIONS OF FAN,FACEBOOK PAGE,TWITTER ACCOUNT,OFFICIAL WEBSITE,MILLIONS OF BLOGS,BILLIONS OF FAN,FACEB
9、OOK PAGE,TWITTER ACCOUNT,YOUTUBE CHANNEL,OFFICIAL WEBSITE,MILLIONS OF BLOGS,BILLIONS OF FAN,FACEBOOK PAGE,TWITTER ACCOUNT,YOUTUBE CHANNEL,THE ATHELETE HUB,OFFICIAL WEBSITE,MILLIONS OF BLOGS,BILLIONS OF FAN,Billion dollar question How they are getting benefits out of it?,,Everything via Internet & So
10、cial Media,Whats make it different and successful?,,Humongous fan followings,Humongous fan followings,Viewers can keep track of everything,Humongous fan followings,Viewers can keep track of everything,Opportunities for sponsors & organizers,Humongous fan followings,Motivation to athletes,Viewers can
11、 keep track of everything,Opportunities for sponsors & organizers,Humongous fan followings,Motivation to athletes,Viewers can keep track of everything,Opportunities for sponsors & organizers,Reach of the games enhanced,Humongous fan followings,Motivation to athletes,Viewers can keep track of everyth
12、ing,Opportunities for sponsors & organizers,Reach of the games enhanced,Even before starting of game, its a hit,Olympic Revenue, 1993-2008 (in $ billions),Some of the Sponsors of Beijing 2008,In 2008 Revenue Increased by 107% compared to 1993,What could be probable no of sponsors and revenue increas
13、e in 2012?,Source: Beijing Olympics: Games of epic proportion (Journal of Business Cases and Applications),Number of Sponsors are already doubled,Fan Following higher than any other Olympics games,First time athletes getting connected to viewers,First time LO2012 Home Rentals is a meeting place for
14、visitors to the Olympics.,2012 Revenue may get double from previous year. London News,So get ready The biggest sports carnival has arrived on your Social Media Account,,In the book of Olympics Social Media uses may get THE GOLDEN PAGE,THANK YOU Tweet Us: simplify360 Note: Images used in the slide is taken from website screen shots and photos available on the internet and doesnt belong to SImplify360.,非凡图库：,
