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1、浅析礼貌原则在商务信函中的应用Application of Politeness Principle in Business LetterAbstract: Today, politeness principle is more and more important in business, and business letter is indispensable in international trade. The characteristics and requirements of the language of business letter have its unique form
2、. And the writing forms and methods of business letter writing are become more and more important. This passage based on previous studies of politeness principle, analyzed the characteristic and the role of politeness principle in business letter. For politeness principle can be paid special attenti
3、on in business letter writing. Key words: business letter; politeness principle; characteristic; role摘要：礼貌原则在如今商务交流中越来越重要，而商务信函也在国际贸易中占据举足轻重的位置，本文结合前人研究成果，浅析礼貌原则在商务信函中的应用特点和作用，帮助人们加强商务信函写作时对礼貌原则的重视关键词：商务信函；礼貌原则；特点；作用Outline：1. Introduction 2. Literature review2.1 The concept of “politeness principle
4、”2.2 The previous studies of politeness principle in business letter3. The analysis of the usage of politeness principle3.1 The linguistic feature of politeness used in business letter3.1.1 The characteristics of personal pronoun 3.1.2 The usage of modal verb 3.1.3 The usage of tense 3.2 The assortm
5、ent of politeness principle3.2.1 Application of clarity principle in business letter3.2.2 Application of correctness principle in business letter3.2.3 Application of completeness principle in business letter3.3 The maxim of politeness principle3.3.1 The usage of agreement maxim in business letter3.3
6、.2 The usage of sympathy maxim in business letter3.3.3 The usage of appreciation maxim and modesty maxim in business letter4. The role of politeness principle in business letter4.1 The positive effect of principle in business letter4.2 The negative effect of principle in business letter5. Conclusion
7、1. IntroductionWith the development of the global economy, business letter has played an important role in modern international trade. Business letter has its own unique characteristics and requirements in the language. The writing forms and methods of writing the business letter are very important.
8、 And politeness principle is one of the most important methods of business letter writing. Geoffrey Leech points out that politeness principle has six maxims: tact, generosity, appreciation, modesty, agreement and sympathy. These maxims are methods of principles which discussed in pragmatics and als
9、o have directive function in business letter writing. A polite business letter can promote the trade of a deal by valuing others point of view and their interest, and make others feel considerately. This passage analyzes the usage of politeness principle and specifically analyzed modesty, agreement
10、and appreciation maxim to help people pay more attention to business letters writing skill.This passage is composed of three chapters. The first chapter has cited Geoffrey Leechs view-point to explain the concept of “politeness principle” and summarize the previous studies of politeness principle in
11、 business letter. The second chapter is a specific analysis of the usage of politeness principle. This part firstly introduces linguistic feature of politeness used in business letter, including the usage of personal pronoun, modal verb and tense. Then further analysis the assortment of politeness p
12、rinciple applied in business letter, involving clarity principle, correctness principle and completeness principle. Besides, the tactics of politeness principle are also discussed in this part, including modesty tactics, agreement tactics as well as tactics. And in the last chapter, both the positiv
13、e effect and negative effect of this principle in business letter is analyzed. 2. Literature review2.1 The concept of “politeness principle”Politeness principle is an explanation for realistic communication. In 1967, in order to make sure the conversation in social life goes well, American linguisti
14、c philosopher Herbert Paul Grice had put forward the cooperative principle, which made a major breakthrough in pragmatics. But sometimes when people are talking, their speech usually deviates from the cooperative principle. Then Geoff Rey Leech put forward the politeness principle to replenish and c
15、omplete the cooperative principle. In Leechs opinion, when people are talking they should maximize the expression of polite beliefs and minimize the expression of impolite beliefs. This principle is very important to business letter writing.2.2 The previous studies of politeness principle in busines
16、s letterPoliteness has been an important factor affecting interpersonal relationship which attracts the attention of lot of linguists. And various scholars both home and abroad, have given their explanation to this principle from different perspectives. They sum up that business letter is not only an intermediary of communication, but also a method of developing a
