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1、,科技范商务提案策划书,If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou,目录 CONTENTS,摘要,市场分析,营销策略提案,媒介策略,经费预算,SWOT分析,产品分析,竞争对手分析,受众分析,战略分析,广告策略,推广方案,媒介目标,媒介提案,媒介投放,
2、摘要 SUMMARY,If you were a teardrop;In my eye, For fear of losing you,I would never cry And if the golden sun,Should cease to shine its light, Just one smile from you,Would make my whole world bright,If I were to fall in love,It would have to be with youYour eyes, your smile,The way you laugh,The thin
3、gs you say and do Take me to the places,My heart never knew So, if I were to fall in love,It would have to be with you. Ed Walter,My river runs to thee. Blue sea, wilt thou welcome me? My river awaits reply.Oh! sea, look graciously.,1,市场分析 MARKET ANALYSIS,SWOT分析,产品分析,竞争对手分析,受众分析,2,SWOT分析 SWOT ANALYS
4、IS,S,W,O,T,3,产品分析 PRODUCT ANALYSIS,主要的功能：,Love me little,more than such,For I fear the end,I am with little well content,And a little from thee sent,Is enough, with true intent,To be steadfast friend,Love me little,love me long,If thou lovest me too much,It will not prove as true as touch;Love me li
5、ttle,more than such, For I fear the end.I am with little well content, And a little from thee sentIs enough, with true intentTo be steadfast friend.Love me little,love me long,Is the burden of my song.,Love me little, love me long, Is the burden of my song. Love that is too hot too strong Burneth so
6、on to waste. Still,i would not have thee cold.,4,竞争对手分析 COMPETITOR ANALYSIS,If thou lovest me too much,It will not prove as true as touch;Love me little,more than such, For I fear the end.I am with little well content,And a little from thee sentIs enough.,Love Me Little, Love Me Long,5,受众分析 AUDIENCE
7、 ANALYSIS,受众定位,受众特点,结论,Love me little, love me long,Is the burden of my song；,Love that is too hot too strong；,Burneth soon to waste；,Still,i would not have thee cold；,Love me little, love me long,Is the burden of my song.Love that is too hot too strongBurneth soon to waste. Still,i would not have t
8、hee cold, Not too backward , nor too bold，Still,i would not have thee cold,6,营销策略提案 MARKETING STRATEGY,战略分析,广告策略,推广方案,7,战略分析 STRATEGY ANALYTICS,Love me little, love me long,Is the burden of my song. Love that is too hot too strongBurneth soon to waste.Still,i would not have thee cold,Not too backwar
9、d , nor too bold;Love that lasteth tilltis old.Fadeth not in haste. Love me little,love me long, Is the burden of my song.,Love me little, love me long,Is the burden of my song：,优势,劣势,If thou lovest me too much,It will not prove as true as touch;Love me little,more than such,For I fear the end.I am
10、with little well content.,8,战略分析 STRATEGY ANALYTICS,LOVE ME LITTLE,LOVE ME LONG,概念来源,9,广告策略 ADVERTISING STRATEGY,广告诉求对象,广告诉求重点,诉求方法策略,广告目标,10,推广方案 OUTREACH PROGRAMMES,推广方案一,more than such,活动时间,2016年3月,11,推广方案 OUTREACH PROGRAMMES,具体实施步骤,If thou lovest me too much,It will not prove as true as touch. I
11、f thou lovest me too much,It will not prove as true as touch. If thou lovest me too,If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too,1,2,#TRUE AS#,12,推广方案 OUTREACH PROGRAMMES,3,If thou lovest me too mu
12、ch,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too,If thou lovest me too much,I
13、t will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too,4,13,推广方案 OUTREACH PROGRAMMES,5,If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too,
14、活动流程,lovest me too,lovest me too,not prove as,not prove as,AS TRUE AS TOUCH,14,推广方案 OUTREACH PROGRAMMES,推广方案二,If thou lovest me,活动时间,2016年3月9月,15,推广方案 OUTREACH PROGRAMMES,THOU LOVEST,16,媒介策略 MEDIA STRATEGY,媒介目标,媒介提案,媒介投放,17,媒介提案 MEDIA PROPOSAL,媒介目标 MEDIA OBJECTIVES,If thou lovest me too much,It will
15、 not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too,18,媒介提案 MEDIA PROPOSAL,19,Preparedness
16、, testing, refinementPreparedness, testing, refinement Preparedness, testing, refinement Preparedness, testing, refinementPreparedness,媒介提案 MEDIA PROPOSAL,视频广告脚本,片名：TOO,时长：15 S,OUC,VES,MUCH,I,WILL N,HO,OVEST,TOO IF THO U LOVEST,If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not pro
