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1、Avoid the bin,Funders,Remember,Funders want to give money away We need: Applications that clearly meet our criteria Clearly defined impact what long term difference will the donation make? Evidence that there is a need for this piece of work,Dont start here,Bad applications start with the applicatio
2、n form Like painting & decorating 75% is preparation 5,000 trusts have fewer than 1 FTE member of staff,Deciding what to ask for,Dont chase the money! Avoid mission drift. Running costs (consider full cost recovery) Multi-level “ask”,Targeting your applications,Short list of 6 to 10 funders Best fit
3、 Up to date copy of funders criteria Making contact with the funder Adapting your bid,DO,ASK FOR THE MONEY! Explain exactly what this will buy What is the long term difference this will make Use the right language and tone,DONT,Put “see attached” in answer to any question Make assumptions or use jar
4、gon Go away on holiday immediately after submitting your bid,Finishing touches,Make sure that you use the correct postage Check that you have included everything asked for Sign it Closing dates,Why bids succeed,1. Clearly meet priorities and met all the other criteria. 2. Asked for the right kind of
5、 funding and amount. 3. Demonstrated what immediate and long term differences would be achieved with the funding, preferably backed up with evidence. 4. Demonstrated why there was a need (rather than simply asserted there was a need with no evidence of having consulted service users, demonstrated an
6、 awareness of what services were already in place and what gaps there were in provision). 5. Part of a coherent funding strategy (rather than just give us the next bit of money so that we can keep going).,Why bids fail,1. Didnt fully meet criteria. 2. Asked for wrong type of funding. 3. Didnt includ
7、e everything asked for (this may be a break down of the budget, your audited accounts, evidence of need, etc.) 4. Unsigned. You are entering into a legal agreement, an unsigned application is bit like an unsigned cheque it isnt valid. 5. Received after the closing date.,3 letters you shouldnt write,
8、Give us the money or the kitten gets it! Were a nice charity, please support us in any way you can. To whom it may concern circulars.,Free resources,Apply yourself & Budget yourself software Jargonbusters ACF Fit4 funding (Charities Information Bureau) www.fullcostrecovery.org.uk http:/www.fundingce
9、ntral.org.uk Online free searchable database,Within a corporate there are three main sources of support Foundation or charitable trust CSR department Marketing and sponsorship They each have different drives and motivations for giving you support,Know who are you are talking to?,Charitable Foundatio
10、n,Charitable donations Staff fundraising matching schemes Published charitable priorities No direct business benefit Welcome acknowledgement of support May use a different logo from main company DRIVER charitable priorities,CSR Team,Charity of the year Social sponsorship of fundraising events, Diwal
11、i, community events Employee volunteering Alignment with companys CSR issues Telecoms young people, communication for disabled people Food retailers keep fit Banks financial inclusion and education DRIVER helping to deliver CSR objectives,Marketing & Sponsorship,Cause related marketing Advertising Commercial sponsorship Awards Conferences Events DRIVER brand and product recognition,Resources,Hollis sponsorship and donations yearbook Company websites Foundation websites CSR reports Grantmaking Tango Julia Unwin,Santander Foundation,www.santanderfoundation.org.uk,
