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1、蒙仁逊0/釜/】/E145457育多56012027多7uE育2nAmericanbusinessmanknawnforengineeringtheFordMustangandFordPintocars,ECompany,andhisrevivaloftuEandCEOofChryslerfromE东EE巳沥lFAVORITECARSJ山lP林07。lacoccawasborninAllentown,HeisltalianimmigrantsHisfamilyoperatedarestaurant,YoccosHotDogs.Hewassaidtohavebeenchristenedwitht
2、heunusualnam“Lido“becausehewasconceivedduringhisparentshoneymoonintheLidodistrictinVenice,however,herefutesthisrumorinhisautobiography,sayingthatisromantic8utnottrf罩his譬therwenttoLidolongbeforeu小目水人6E万吊一央仁小友0口cbrother.E。lacoccagraduatedfromAllentownHighSchoolin1942,andLehighUniversityinneighboringBe
3、thlehem,Pennsylvania,withadegreeinindustrialengineering.HisamemberofTauBetaPi(工程荣誉协会),theengineeringhonorsociety.。AftergraduatingfromLehigh,hewontheWallaceMem0灯茭fj叟鹭/瞿夔里誓摹邀t愤iversity,whereh胁1沥thenbeganacareerattheFordMotorCompanyasanengineer.Eventuallydissatisfiedwiththatjob,heswitchedcareerpathsatF
4、ord,enteringthecompanysSalesforce.Hewasverysuccessfulinsales,andhemovedupthroughtheranksofFord,movingultimatelytoproductdevelopment.oopscopa7。lacoccajoinedFordMotorCompanyinAugust1946.Afterabriefstintinengineering,heaskedtobemovedtosalesandmarketing,wherehiscareerflourished.WhileworkinginthePhiladel
5、phiadistrictasassistantsalesmanager,lacoccagainednationalrecognitionwithhis“56for56“campaign,offeringloanson1956modelyearcarsiitha20吵dowppaymentand$56inmonthlypaymen麒菅帼醛扁巍是e粼咿颢o髓硼咖瞄andlacoccawascalledtoDearborn,wherehequicklymovedupthroughtheranks.OnNovember10,1960lacoccawasnamedvice-presidentandgen
6、eralmanageroftheFordDivisioni;inJanuary1965Fordsvice-president,carandtruckgroup;in1967,executivevice-president;andpresidentonDecember10,1970.oopscopa2el。lacoccaparticipatedinthedesignofseveralsuccessfulFordautomobiles,mostnotablytheFordMustang,theLincolnContinentalMarklltheFordEscortandthe【沥y浩theint
7、roductionoftheMercuryCougarandMercuryMarquis.HepromotedotherideaswhichdidnotreachthemarkelglaceasiFordploducts.Theseincludedcarsultimate谭髓赎拂递噩矗嶂矗n叫theminivan.Eventually,hebecamethepresidentoftheFordMotorCompany,butheclashedwithHenryFordLHewasfiredonJuly13,1978althoughthecompanyposteda$2billionprofitfortheyear.
