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1、COMPANYPROFILEAppleInc.*Companyname:AppleInc.(now)。AppleComputerInc.(until2007.1.9)*Companytype:“Publiclimitedcompany*Dateestablished:April1,1976*Employees:60.400smployees。2,900fulHiimieiemporaryemployees乡4氢-CuneatlogpMarketcapitalizationGOnMay26,2010,themarketvalue(about$222.1biltion),exceedingMicr
2、osoftCorp(about$219.2biltion)f他一A/e/-/errPereermslleptgyar吊友ooszooozoorEE2no藿p。_essoangsiskpioshasenabledihelechgantioeclpseMousots52192Hionmattetcap-Marketcapitalization(OnAus.10,2011,themarketvalue(about$337biltion)rankedthe1st,exceedingExxonMobilCorp(about$333billion).RevenueAppleInc.。Keynttmbers
3、forfiscalyearendingseptember,2011Netsales多108,249WMOneyeargrowth65.96%Netincome十25,922M.Oneyeargrowth84.99%Totalassets:$116,371miliion2007-2ol1fiscalyearrevenueandprofitFinancialstate223HJWtslsSI8B8。不G55。一轨贩一死杜一弦Mat88580B“一825。一(lB。3挂EanmgpercommonsluteE$654L不52一园棠Died车2倩不55一8一68一玟Cabdrintteiteiptrt
4、oomourt王水述水一圭SbustxintopltngtinngdluteBtaic驿颂。朋妮一翊0。路现。跷渡Dihiai颊继,赔余一知明。卵园跌觉Toulcxtcabtflinbadnattttbkwruttis$81。不HL8马览M栋“B386ToulasetSH63JL。不顶培。不邛矩L一站L。一88Tollngtmatignioxi口$538L“3。1耿。一何Toblabiis李邪刹不27珂58LB8N一34Touldurioliertgiiy日T不朱网L。不张明。不20一M刨|闷TeCoogpany酒tnngemdtnugtfreycnSfieabrXt加LLngtmobigni
5、otadouE世负猷HShareprice45eRaee25826872e8e268261828tinunTeaenrEniusnFeall2lilpaccnngepercommons李技剧5272583河日-驯I刑。不加821刊5325又-咤0Teall20I0pqccnngepercommenshar李根刹-技驿2卵卵扬。一1驿9025。820节-真8为多蝉|Culture一History1976-1980:Theearlyyears“April1,1976:ApplewasestablishedbySteveJobs,SteveWozniakandRonaldWayne,tosellth
6、eAppleTpersonalcomputerkit“April16,1977:TheAppleIIwasintroduced.“May1980:ThecompanyintroducedtheAppleIILinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket.1981-1985:LisaandMacintosh“1978:SteveJobsbeganworkingontheAppleLisa.“1982:HewaspushedfromtheLisateamduetoinfighti
7、ng,andtookoverlow-costcomputerproject,theMacintosh.1986-1993:Riseandfall“1989-1991:the“firstgoldenage“oftheMacintosh蓄_一1993:fallinotherproducts|History1994-1997:Attemptsatreinyention*1994:ApplealliedwithIBMandMotorolaintheAIMalliance.“November10,1997:AppleintroducedtheAppleOnlineStore,tiedtoanewbuil
8、d-to-order(订单生产)manufacturingstrategy.1998-2005:Returntoprofitability“August15,1998:Appleintroducedanewall-in-onecomputer:theiMac.*“OnMay19,2001,tbefirstotlcialAppleRetailStoresOpenedinVirginiaandCalifornia.2005-2007:TheInteltransition“January10,2006:ApplebeganproducingIntel-basedMaccomputers.“2007-
9、2011:iPhone,iPodTouchandiPad又严_Architec+ureOnJune7,201l,SteveJobsgaveapresentationtoCupertino_CityCouncildetailingthearchitecturaldesignofthenewbuildinganditsenvirons.Thenewmpusisplannedtohouseupto13,000employeesinonecentralfour-storiedcircularbuilding(wvithacafffor3,ooosittingpeopleintegrated)surroundedbyextensivelandscapEpiiintandtlizedi05江itnesscenter:(power
