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1、nnereosercon世纪商芬奂诟外贬出电Unit1FundamentalsofModernBusinessLetterWriting现代商务函电写作的基本知识倩ContentsBusiessLeterWiingnessLetersIFomatoBusinessLetlersThepurposesofcommunicationaretoobtaincompleteunderstandingbetweenthepartiesinvoed,andelcittheresponsesrequired.Generalyspeaking,thefunctonsofabusinessleterareloa
2、sklorortoconveybusinessinfomation,tomakeortoacceptanoflertodealWithmattersconcemingvariousbusinesses.Businessletterwriingdoesnotditerfromanyotherformoforeatvewiing.GoodEnglishisoneoftheimporlantbasesofgoodbusinessleters.Whatyouwiteshouldbefreefomgrammaticalblemishes,andalsoteefromtheslghtestpossibli
3、yyofbeingmisunderstood.Usuallytherearecertalncs:entialreauianieracodbusilessletisnWhichcanbesummedupintheSevenCs,eCompleteness,Concreleness,CleamessClariyConciseness,Courlesy,Consideraton,Correciness.TheseCsoftengohandin-hand.Completeness(完蝉Abusinesscommunicationshouldincludeallthenecessaryiniormati
4、on.1tisessentalocheckthemessagecarefulybeforetissentouttoseethatallthemeattersarediscussed,andallthequestionsaieanswered.Businesslettersshouldavoidncompleteness:2Conereteness侠余ConoretenessmeansmakingthemessaespeciicdefinileandvividBusinessleterssfouldvoidtsingloageneralIganeralletiersgvanihingseemst
5、obementionedbutactuallyfewarefullyexpounded.Youshouldusespeciicactsandfgures,vvidandimage-buildingwords.3Cleamess/Clarty(涛烨)Makesurethatyourleterissoclearthatitcannotpemisunderstood.Apointthatsamtbiguousinaletterwilcausettoubletobolhsides,andurtherexchangeofletersforexplanationWilbecomeineviable,thu
6、simewilbelostYoumusttrytoexpressyourselfclearyTachievethisyoushouldkeepinmindthepurposeofyourletteranduseappropratewordsincoectsentencesStructuretofulyconveyyourmeaning.Whenyouaresureaboutwhatyouwanttosay,say八inplain,simplewords.ShortfamiiarconversationalandstraightforwardEnglshshatsesdadiofbusnesst
7、er3.倩PartOne|4Conciseness(简洁莹明)Concisenesssoflenconsideredtobethemostimporiantwitingprinciple.Itmeanssayingthingsinthefewestpossiblewords,Toachievethie,tryloavoidwordinessorredundancyCleamessandConcisenessoftengohand-n-handandtheeliminationofwordybusinessjargoncanhelptomakealeterclearerandatthesamet
8、imemoreconcise.Aconciseletiersnotnecessarigyashortone.Sometimesaletterdealingperhapswihamuliplciyofmatterscannotayoidbeinglong.Generallyspeaking,youWilgainincleamessandconcisanssbyWnindshortsenlencesralherhanllongches.Aletercanbemiadelearereasierioreadandmoreattaciivetlookatbywitngshortsentencesandc
9、arefulparagraping.Oneparagraphforonepointisagoodrule.|5.Courtesy仪貌)Courlesyisnotmerepolieness.Itisikeafavorableintoductioncard-Thecourleouswitershouldbesincereandtactulthoughtiulandappreciatve.YouneedtoprepareeverymessageWiththeeadersinmindandtrytoputyourselfintotheirplaces.IfconcisenessconfiictswWi
10、hcourlesy,makealttesacriceofconciseness.Promptnessisoneofthemostimportantthingsinbeingcourleous.PunctualityWilpleaseyourcustomerwhodisltkeswaiingalongtimeforarepM【6.Consideration(体诉Beforeyougoontothedetaiedstuctureofthebusinessleterhereisonegeneralprinciple,onwhichthenativeEnglishwiterslaygreatempha
11、sis,thatis,theyou“atttude.“Youatitudeisnotsosimpleasonlytouseyou“insteadofPorwer.Inyourletersyoushouldalwayskeepinmindthepersonsyouarewitngtotrytoseethingsfomtheirpointsofviewvisualizethemintheirsurroundings,seetheirproblemsanddiffouliiesandexpressyourideasintermsoftheirexperience.“Youattitudercanhe
12、lptoavoidanawkwardsituation,andpromolacJopetsionlbateanihetac8parties一、L7Correctness(正硝)Businessletersmustbecorrectotherwisetheymaybemisunderstoodandruntheriskofreacingnowhereorgoingastray:Coecinessmeansappropriateandgrammaticallycomectlanguage(withoutspelingorVpographicalerrorsjandfactualintormatio
13、nthatisaccurateWithrelablefguressuchasnamesofarticles,speoitcations,quantity,priceandunitsAbusinessletterbasicalyconsistsofthefolowing13parts.Leterhead(信头Astheffstandmostobviouspartofabusinessletertheletterheadexpressesacompanyspersonality.ithelpstofomonesimpressionofthewitersfrmStylesvaryconsiderably,buttheyallgveSimiarnformationandincudetheessentialparticularsaboutthewiternameaddress,zip-codetelephonenumbertelegramelexiiaxnumberande-mailaddressofthecompany.Itisusualydesignedandprintedinthecenterorontheleftmarginatthetopofthepage
