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1、,some humorous texts of some ads . 美容院：请不要向从本院出来的 女士调情，她或许就是你的外祖母。 西门子公司：本公司在世界各地的维修人员都闲得无聊。 印刷公司：除了钞票，承印一切。 黏合剂：它能黏合一切，除了一颗破碎的心。 轮胎：任劳任怨，只要还有一口气。 汽车：它惟一的缺点是每小时跑公里时，你仍听得见在后座的丈母娘唠叨的每一个字眼。,unit5 Words that sells,Advertising is a ( highly developed / high developed) industry. The development of media h
2、as gone (hand to hand / hand in hand) with its development. In order to influence the choices customers make, advertising tries to associate the product ( to / with) the customersneeds.As people see many ads every day,advertisers must work hard to get their message ( across / across to) .For that re
3、ason, companies spend ( large amounts of / large amount of) money employing advertisers who can produce wonderful ads to(appeal to / appeal for) customersemotions.While people (react to / react on) abvertisements in different ways. Some people think it useful and entertaining .( On the one hand / On
4、 the other hand), some accuse companies ( of / by) using ads to mislead us.,step1. Choose the right answers.,Everything has two sides.There are also some bad ads to use legal ways to mislead consumers.It is not always easy to spotting a bad ad.But there are a few things we can look out. First of all
5、, we should always keep an eye for “hidden information”.Then we should be careful of a trick used in so called “bait-and-switch” ads.All together, advertisements should provide accurate informations to help consumers to find the right product in the best price., We consumers should learn to analyse
6、ads to protect ourselves away from false advertisements and make ourselves believe that this product is good.,1._,2._,3._,4._,5._,6._,7._,8._,9._,10._,Step 2 Proof reading,_,illegal,_,spot,for,out,_,so-called,_,altogether,_,information,_,at,away,_,Nice 2. Pepsi-cola 3. Citizen 4. Quick 5. Stone 6. S
7、afeguard 7 Tide 8.Lucky,1. Please give the Chinese names to the following :,纳爱斯,百事可乐,西铁城,快克,四通,舒肤佳,汰渍,乐凯,Enjoying time,To me, the past is black and white， but the future is always color。对我而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗酒）,Just do it. 只管去做。 （耐克运动鞋）,Good to the last drop 滴滴香浓，意犹未尽。 （麦斯威尔咖啡）,Obey your thirst 服
8、从你的渴望。 （雪碧）,1. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 2. The choice of a new generation. 新一代的选择。（百事可乐） 3. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 4. Lets make things better. 让我们做得更好。（飞利浦电子） 5. No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （IBM公司）,2.Please give the Chine
9、se to the following :,1. Just do it. 2. Coke Is It. 3. Good to the last drop. 4. Im loving it. 5. The choice of the new generation. 6.Where there is a road, there is TOYOTA.,滴滴香浓，意犹未尽（麦斯威尔咖啡）,只管去做（耐克运动鞋）,有路就有丰田车,新时代新选择（百事可乐）,我就喜欢,可口可乐,skimming,Par.1: Par.2: Par.3: Par.4: Par.5: Par.6: Par.7:,The lan
10、guage used in ads differs from ordinary language.,Choosing the name for a product is extremely important.,A product will sell better if promoted with a slogan.,How to reach the purpose of attracting readers attention?,Check the translation if selling the product abroad,Change the name.,The most powe
11、rful words,dangers,exposition,A. word can make millions B. Word contributes to sale C. Word is important to promote products D. The importance of words and dangers in advertising,Right words help promote products,1.How does the language used in ads differ from ordinary language? 2. How do companies
12、choose names for their products? 3.What makes a good slogan? 4. How to reach the purpose of attracting readers attention? 5. What are the meanings of the followings: x puts life into dry hair, x puts living things into dry hair and animal waste? 6.List some powerful words.,Scanning,Par.1 How does th
13、e language used in ads differ from ordinary language?,Ad-makers choose words and brand names that can create a positive image of the product they are promoting.,Par.2 How do companies choose names for their products?,Companies choose names for their products in different ways: telling the advantages
14、 of the products, making the products easy to remember by choosing a funny or unusual name, choosing names from old stories or legends or inventing new words.,The example of the battery is used to show_ A It has a funny name B It is a well-known name C Its name create a positive image of the battery
15、 D Its name is unusual,“Catchy” in para3 means_. A well-received B attractive C misleading D impressive,Par.3 What makes a good slogan?,1.be catchy 2.easy to remember 3. convey a message or idea-,Par.4 How to reach the purpose of attracting readers attention?,2.To present information in an interesting and funny way,3.To tell a story,What are the advantages and disadvantages of using a story as an advertisement?,the advantages : may be humorous and attract readers attention.,the disadvantage: the readers or viewers cant remember the name of the product.,Par.5-6 x puts life in
