《Power up Your PowerPoint Skills 埃森哲制作技巧及素材》由会员分享，可在线阅读，更多相关《Power up Your PowerPoint Skills 埃森哲制作技巧及素材（49页珍藏版）》请在金锄头文库上搜索。
1、Power up Your PowerPoint Skills,Hosted by the Wharton Accounting Society,Thursday, March 27, 2008,1,Agenda,How to Communicate Effectively Using PowerPoint Practical Skills: Developing the Slide Master Creating and Manipulating Objects Creating Charts and Tables Developing Advanced Concepts Reviewing
2、 and Printing Presenting Now its Your Turn Appendix,2,Agenda,How to Communicate Effectively Using PowerPoint Practical Skills: Developing the Slide Master Creating and Manipulating Objects Creating Charts Developing Advanced Concepts Reviewing and Printing Presenting Now its Your Turn Appendix,3,Eff
3、ective communication requires a logical structure that is easy to follow.,4,Developing a logical structure for effective communication starts with a clear main message.,S,C,Q,Situation:,Complication:,Question:,Relevant facts about the situation, facts the audience would not dispute,The trigger: The
4、event, problem, etc., that created the need for this communication,The one fundamental issue this communication will address,S-C-Q Framework for Crafting Your Main Message,Answer:,The main message,5,These S-C-Q structures for crafting main messages appear often in documents and presentations.,What s
5、hould you do?S Did/want to do X/have situation C Did not work/cannot do/have problem Q How proceed?S Have problem C Want solution that does X Q What to do to get that solution?S Want to do X C Have alternative ways Q Which?S Not follow process to achieve X C Did review to see if any changes needed Q
6、 Any changes needed?S You have problem C Want help to solve it Q How will I help you solve it?,How did/do I do something?S Must do X to solve problem C To do X must do Y Q How do you do Y?S Have problem C Have solution Q How to implement solution?S Had problem C Solved by doing X Q How did I do X?S
7、Have/had objective C Installing system/process to accomplish Q How does it work?S Proposal said we would do X in analysis to solve problem C Have now done it Q What did you find?S In last review, we told you X; you said we should do Y C Have now done Y Q What did you find?,Should we do planned actio
8、n?S Have situation/problem C Plan to take particular action Q Is it the right action?S Had problem, have solution C Afraid there may be problem implementing it Q Will there be a problem?S Had problem, have solution C Tested solution Q Is it OK?S Planning to do X C Do not want to unless it will achie
9、ve Y Q Will it achieve Y?S You have a problem C Want help to solve it Q Am I the person who can help?,6,A pyramid structure ensures the audience gets the main message and has a context in which to understand details.,Focus on the main messageThe audience is much more interested in what the message i
10、s than in how the message was developedThe audience can absorb ideas and draw appropriate conclusions more easily in the context of the “big picture”The base of the pyramid then supports the main message,Main Message,Key Line,Supporting Details,7,A question and answer dialogue helps determine how be
11、st to support the main message based on research and analysis.,The main message raises questions in the audiences mind: How? Why? The key line answers those questions How? Actions Why? Reasons Those answers raise new questions The dialogue continues until the main message is clear and convincing,8,T
12、he storyboard establishes the link between the main message and individual pages.,Storyboarding concentrates exclusively on topic sentences (i.e. titles).,Each page contains its own “main message” that ultimately maps back to the pyramid and the presentations main message.Stringing the topic sentenc
13、es together should read like a well-reasoned essay.,9,Exercise: Building a Pyramid for the Daily Pennsylvanian,Student circulation has increased, but the DPs share of circulation has dropped. The DP should lower its student advertising rates. To achieve its growth and profit targets, the DP should m
14、ove aggressively into the student newspaper market. The DP has captured 56% of the professor market. Other papers have captured 44% of the professor market. The DP has done well with professors, but this declining newspaper market offers little opportunity for growth. The DP should consider acquirin
15、g a successful student newspaper. The DP should increase special interest coverage for student readers. Student ad revenue has tripled, but the DPs share of ad revenue has dropped. The DP should expand dorm delivery in the suburbs. The rapidly growing student market offers a rich growth opportunity
16、untapped by the DP.,10,Agenda,How to Communicate Effectively Using PowerPoint Practical Skills: Developing the Slide Master Creating and Manipulating Objects Creating Charts Developing Advanced Concepts Reviewing and Printing Presenting Now its Your Turn Appendix,11,The Slide Master is the backbone of the presentation because it controls the underlying layout and formatting for every slide.,To access the Slide Master, navigate to View Master Slide Master,
