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1、The Global Games Market: Trends, Market Data and Opportunities,The Global Games Market: Trends, Market Data and Opportunities,Peter Warman | CEO & Co-Founder | Newzoo,Whats Special?$1.2M Per Player is the same as the 2014 World Cup 3rd Place Prize Money.,Whats Special?$16M Was Crowd Funded by $2.50
2、of every $10.00 donation, making Valve $54M,Prize Pool $18M,Winning Team $6M,New Direct Esports-Related Revenue Streams,NEW METRICS NEEDED?,NEW RULES FOR SUCCESS,NEW CONSUMERS ARE PRODUCERS,TAKE A STEP BACK FROM THE BIG DATA ANALYTICS SOUP NOW AND AGAIN,NEWWHO?,Newzoo. The Experts On All Things Game
3、s. Newzoo is an innovative global market research firm with a primary focus on games. We provide our clients with a mix of consumer research, transactional data and financial analysis across all continents, screens and business models. We aim to be ahead the curve when it comes to global and local t
4、rends and always put hard data into a broader perspective.MARKET TRENDS | CONSUMER INSIGHTS | DATA MODELING | PREDICTIVE ANALYTICS,SAN FRANCISCO,AMSTERDAM,SHANGHAI,THESE COMPANIES CURRENTLY SUBSCRIBE TO NEWZOOS SERVICES,MOBILE MARKET INTELLIGENCEBY NEWZOO & TALKINGDATA,JOINT AMBITION the full suite,
5、 on a global scale,Esports Economy GrowthTAKEN FROM NEWZOOS 2015 GLOBAL GROWTH OF ESPORTS REPORT,MODELING & QUANTIFYING TRENDS,ESPORT ECONOMY MATURING,GLOBAL NUMBER OF CONSUMER ENGAGED BY ESPORTS | 2015 & GROWTH TOWARDS 2017, 2015 Newzoo | Source: Global Growth of Esports Report Premium, 2015 Newzoo
6、,37%,34%,GLOBAL $252M +30% YoY,NAM,$93.2M +32% YoY,APAC,$85.2M +28% YoY,Revenues 2015 | Esports| Global, NAM , APAC,29%,2012,2013,2014,2015,2016,2017,2018,2019,TOTAL ESPORTS REVENUES $1.1Bn,Esports Growth Scenarios Based On Annual Revenue per Enthusiast,$1Bn,Report Scenario,Alternative,Optimistic,Sc
7、enario, 2015 Newzoo / Repucom2020 2021,$22,$33,$5,$7,$15,$0.5Bn,$1.0Bn,$3.0Bn,$56,$20,All Sports,Individual Sports,2014 Revenues/Fan Global Revenues Divided by Fans,$2,Esports,AVERAGE REVENUE PER ENTHUSIAST, 2015 Newzoo / Repucom,TOWARDS A $1BN ESPORTS ECONOMY,REVENUES PER ESPORTS FAN COMPARED TO TH
8、OSE OF SPORTS SHOWS POTENTIAL, 2015 Newzoo | Source: Global Growth of Esports Report Premium,CONFIDENTIAL | LIMELIGHT BREAKFAST AUGUST 6TH 2015,Monitoring Global GrowthTAKEN FROM NEWZOOS 2015 GLOBAL GAMES MARKET REPORT,A MACRO VIEW,2015 GAME REVENUES PER REGION,CHINA AND THE US NECK-AND-NECK, 2015 N
9、ewzoo,2015 GAME REVENUES PER SCREEN / SEGMENT,TOP COUNTRIES BY MOBILE REVENUE 201,Source: Newzoo Global Games Market Report 2015,10 Ta iwan $412,829,571,20 Hong Kong $160,117,567,Top 3 Fastest Growing Countries:,India+75% CAGR,Indonesia+72% CAGR,Philippines+63% CAGR,THE STANDARD FOR GAMES MARKET SIZ
10、ING,Newzoos Global Games Market Report,Free Riders versus Big SpendersTAKEN FROM NEWZOOS 2015 COUNTRY CONSUMER INSIGHTS,SPOTTING THE SPENDERS,DOES TIME SPEND DEFINE A POWER USER?,Time Spend Clearly Correlates with Share of Spenders. Still There Are 4.7M Free Riders That Play A Lot But Never SpendSIN
11、GLE COUNTRY SCOPE: US, 2015 Newzoo,CONFIDENTIAL | GLOBAL TOP ROUND EVENT 2015,MOBILE GAME SPENDERS AND NON-SPENDERS VS TIME SPEND 2014 Newzoo | Source: Newzoo Data Explorer,TIME SPEND,All Mobile Gamers,Share That Spends Money,Spenders,Non- Spenders,4.7M “Free Riders” A Potential Marketing Target Gro
12、up?,DOES MONEY SPEND DEFINE A POWER USER?,In the US, There Are 4.2M Big Spenders That Spend A Lot of Money But Not All Spend A Lot Of Time.SINGLE COUNTRY SCOPE: US,LEVEL OF MOBILE GAME SPENDING VS TIME SPEND 2014 Newzoo | Source: Newzoo Data Explorer,MONEY SPEND,All Spenders,Minor Spenders,Average S
13、penders,Big Spenders,4.2M “Big Spenders” The Prime Sales Target Group?, 2015 Newzoo,CONFIDENTIAL | GLOBAL TOP ROUND EVENT 2015,DOES MONEY SPEND DEFINE A POWER USER?,MONEY SPEND,4.2M “Big Spenders” The Prime Sales Target Group?,The Big Spenders, 3.5% of All Mobile Gamers, Generated at Least $1.7Bn in
14、 2014, or 33% of All RevenuesSINGLE COUNTRY SCOPE: US, 2015 Newzoo,CONFIDENTIAL | GLOBAL TOP ROUND EVENT 2015,LEVEL OF MOBILE GAME SPENDING VS TIME SPEND 2014 Newzoo | Source: Newzoo Data Explorer,All Spenders,Minor Spenders,Average Spenders,Big Spenders,WHO ARE THESE POWER USERS?,Of US Big Spenders
15、, A Dominant 30% Is Male Between 21 and 35 (Typical Game Enthusiasts) vs 12% for the Free Riders.SINGLE COUNTRY SCOPE: US,TIME VERSUS MONEY SPEND ANALYSIS OF MOBILE GAMERS IN THE US 2014 Newzoo | Source: Newzoo Data ExplorerFree Riders Big Spenders,4.7M,4.2M,MALE 21-35 12%,MALE 21-35 30%, 2015 Newzoo,CONFIDENTIAL | GLOBAL TOP ROUND EVENT 2015,THE BIG SPENDER IS A FAMILY MAN,52% Have Children at Home versus 34% for Free Riders.SINGLE COUNTRY SCOPE: US,HOME SITUATION: FREE RIDING VERSUS BIG SPENDING POWER USERS, 2014 Newzoo | Source: Newzoo Data Explorer,
