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1、Unit 6 Unique and unconventional,What makes an impressive commercial?,Unique and Unconventional,The Body Shop,Skimming,Are there any cosmetics companies which engage in a different way of doing business?,1-2,the conventional way of cosmetics companies to produce and promote their products,Divide the
2、 article into two parts. Summarize the main idea of each part.,the unique and unconventional way of the Body Shop to produce and promote their products,Scanning,Then came The Body Shop.,Signal word,Complete inversion,Conventional cosmetic companies,For most cosmetics companies, to make their custome
3、rs look young and beautiful is all they want.Selling dreams is part of the advertising campaigns, which aims to persuade customers to buy their products impulsively.Consumers are usually attracted by the glamorous packaging, without realizing the fact that cost has been doubled due to over-packaging
4、.,Para 1-2, their aim is to make profits.,Holding advertising campaigns is a common way of promotion.,Packaging has always been a deciding factor.,F,T,T,If the cosmetics are proven poisonous to the skin, the producer will probably be sued for millions of dollars.Animals-testing has already been bann
5、ed worldwide according to the law.,Para 1-2,F,T,Its products proven unsafe,Products are tested on animals to ensure that they are harmless.,force-feeding,injection,apply to; dripinto,Absolute construction,advertising,packaging,Para 4-7,false promises; pictures of youthful girls; persuasive and expen
6、sive advertising campaigns;,expensive packaging, doubling their cost,animal testing,making profits,sell. explain and in language; ban. promote,start and service, animal testing; fund research into ,attract wide publicity by encourage/teach all her staff,Conventional cosmetic companies,Promotion,Pack
7、aging,Way of testing,Aim/Policy,The Body Shop,Venn diagram,Traditional cosmetics industry,Unique and unconventional cosmetics industry,producing & selling cosmetics,unlike, in contrast, on the contrary, conversely, while, yet, etc.,Suppose you are the owner of a cosmetics company. Design a brochure
8、to introduce your product. Use the Venn diagram to compare and contrast the similarities and differences in the following four aspects: promotion, packaging, way of testing and policy. Use the words and expressions you have just learned.,Assignment,Read the text. Finish designing your brochure. Fini
9、sh the exercises on page 80-81.,Language Points,16.conventional a. 传统的;常规的;按惯例办事的 a conventional form of address -After a few conventional opening remarks, he made a brilliant speech. unconventional a. 非传统的;不因循守旧的 -She leads an unconventional way of life. *convention n. 常规,习俗,惯例 by convention,persua
10、sive adj. a persuasive argument/reason/excuse persuade v. persuade sb. (not) to do sth. persuade sb. into/out of doing sth.Cf. convincing adj.,These dreams are sold to customers with persuasive and expensive advertising campaigns.,If you want to attract more customers, try advertising in the local p
11、aper.,These dreams are sold to customers with persuasive and expensive advertising campaigns.,campaign +against/ for sth. an advertising campaign -The government has launched a campaign against smoking.-She spent her whole life campaigning for womens rights.,the present situation all the people pres
12、ent -How many people were present at the meeting? present sb. with sth. = present sth. to sb. -Please allow me to present my new friend to you. at present,The products are presented in expensive packaging, often doubling their cost.,The products are presented in expensive packaging, often doubling t
13、heir cost.,packaging n. -Complicated packaging increases the price of food. *package v. / n. double v./a. -The house has doubled in value since I bought it. a single/double room,-Its products proven unsafe, a company is likely to be sued for millions of dollars. =If its products are proven unsafe, T
14、ime _ (permit), I will finish another lesson. The work _ (do), they went home. Generally _ (speak), _ (judge) from,Its products proven unsafe, a company is likely to be sued for millions of dollars.,sue v. sue sb. for -She sued the company for racial discrimination.,Its products proven unsafe, a com
15、pany is likely to be sued for millions of dollars.,prove (to be) turn out to be,ensure sb. sth. / sth. ensure that Milk will ensure you a good nights sleep. Hard work and good ways can ensure success. I cannot ensure that he will be here in time. assure sb. of sth. / assure sb. that I can assure you
16、 of my full support for your plan.He assured us of his ability to work.I assure you that the medicine wont harm you.,To avoid this, many cosmetic products are tested on animals to ensure that they are harmless.,apply to sb. for sth. apply to the manager for the job apply to the university for admission apply A to B. apply the shampoo to your hair apply theory to practice students should be encouraged to apply what they have learned in class to practice. n. application / applicant,
