营销调研 习题集

上传人:小** 文档编号:54435032 上传时间:2018-09-12 格式:DOC 页数:43 大小:282KB
返回 下载 相关 举报
营销调研 习题集_第1页
第1页 / 共43页
营销调研 习题集_第2页
第2页 / 共43页
营销调研 习题集_第3页
第3页 / 共43页
营销调研 习题集_第4页
第4页 / 共43页
营销调研 习题集_第5页
第5页 / 共43页
点击查看更多>>
资源描述

《营销调研 习题集》由会员分享,可在线阅读,更多相关《营销调研 习题集(43页珍藏版)》请在金锄头文库上搜索。

1、QUIZ4-12The most complex proposals are usually created for what type of client?a. Corporate sponsorsb. Contract researchc. Government sponsorsd. Internal clientse. UniversitiesOne of the main reasons for doing a research proposal is:a. To present the problem to be researched and its importance. b. T

2、o start the final research report early.c. To allow the client to choose the proper research designd. To force the client to choose which data analysis tool will be usedA proposal which is created by a research department or division for client who is in another department of the corporation is call

3、ed a a. Unsolicited proposalb. Solicited proposalc. External proposald. Internal proposalIn corporations, the most simple business proposal is for a(n)a. Small scale studyb. Memo proposalc. Exploratory studyd. Internal studyThe problem statement section of the proposala. States the problemb. States

4、the problems backgroundc. Explains the problems concrete consequencesd. Repeats the management questione. All of the aboveA complete section on the methods used for analyzing the data is appropriate for what type of proposal?a. Large scale contract research projects and doctoral thesesb. Small and l

5、arge scale contract research projectsc. An exploratory study and student projectsd. Unsolicited external proposalsWhich of the following is something that a proposal will NOT tell the reader:a. What will be done.b. Why it will be done.c. What the results will be.d. What is the benefit of doing it.A

6、research proposal:a. States the work which the research organization can finance itself.b. Is unproductive for the external research organization, but is useful for the sponsor.c. Assists the external research organization in evaluating the sponsor.d. Explains and elucidates the research question an

7、d research task for a prior appraisal.Internal proposals:a. Are generally more succinct than external proposals.b. Are not paid for, hence budgets are not included.c. Are in the form of contracts.d. Are made if an external research agency is not available.A literature review on a subject is:a. A tri

8、al exercise in publishing primary data collected.b. A study of published reports and secondary data.c. A list of authors, article titles, and publications.d. An exercise in primary data collectionIn a CPM chart:a. Nodes represent time intervals, not milestones.b. The critical path is the pathway fro

9、m start to end which takes the longest time.c. Arrows represent the critical nature of the work.d. A number along an arrow represents the number of people required for completion of the work.The budget section:a. In an internal research proposal is the departments annual budget statement.b. Indicate

10、s a total expenditure which represents the fee payable, for an external proposal.c. Indicates the direct costs of the exercise. d. Makes calculations on man-machine hour basis only. An external research agencys fee:a. Is always paid in advanceb. Is paid only after project completion.c. Is equal to m

11、anpower costs.d. Can be paid in accordance with an agreed schedule.Research proposal evaluation:a. Is formal for small contracts.b. When informal, project needs and criteria are well understood but not well documented.c. Should be done not by the sponsor but by an external agency.d. When informal, h

12、as weights or points assigned to criteria.The sections on Problem Statement and Research Objectives:a. Lay the basis for an appropriate literature review, research design and data analysis.b. Are not required in most internal studies.c. Are required only in large scale studies.d. Should be specified

13、 only by the sponsoring agency.Complex proposals:a. Should be submitted only if there is no urgency.b. Require executive summaries.c. Should avoid specificity and precision, to give room for ad hoc changes.d. Do not have a budget section as financial bids are submitted separately.In budget estimates

14、 given by an external research agency to the sponsoring agency, manpower expenses:a. Are valued at the research agencys selling prices.b. Are valued at the salary the research agency is paying its employee.c. Are not provided.d. Are provided as approximations only.If parts of the problem can not be

15、researched empirically, the researcher should do which of the following?a. Propose an alternative design, such as a policy analytic studyb. Refuse to make a proposal on the workc. Make a proposal, including those parts of the problem which can be studied empirically and excluding those which cannot

16、be researchedd. Propose to research the problem and leave the design to a later phase of the project.Some of the most important sections of the external proposal are the a. Objectives, design, and qualificationsb. Literature review, appendix, and anticipated resultsc. Anticipated results, budget, and data analysisd. Objectives, glossary, and qualificationsThe executive summary allows a busy manager or sponsor to understand quickly the thrust of the proposal. Therefore, the goal for the s

展开阅读全文
相关资源
相关搜索

当前位置:首页 > 商业/管理/HR > 管理学资料

电脑版 |金锄头文库版权所有
经营许可证:蜀ICP备13022795号 | 川公网安备 51140202000112号