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1、EuropsanTelsematicsSurveyAutomotiveOEMsataCrossroad?April2002pecentue2o2Agenda目Telematicsstatusquo目ResultsofEuropeanTelematicsSurvey目Analysisofmalochailenigesintelematics3aCCenture2on22EunpeanTeenalosSuneyTechnologydrivesTelematicsE白AMobileWirelessWirelessLocalPowerulInternetAreaUserinterfaces旱堵墅t晃訾
2、智TechnologyNetworks(e.g.voiceXML,(eg.WinCE(eg.UMTS,(eg.Bluetooth,multidevice撂AuitoGPRS)802.11b,RFID)miniaturization)LINUX。喊x)Elementsofourenvironmentarebecomingincreasingly.“Connected*Interactive“Intelligent3aCCenture2on23EunpeanTeenalosSuneyTelematicsasBusinessOpportunityCustomers*DeoreasngCustomer
3、Loyaly“InoreasngMarketTransparenoyCompetitors“NewEnvantsinValueChain“AggressvePushtonnovatonMarket“MarketSaturaton“DecreasigProductMargms“DWfcultBrandDiferentatonClhangingLagalCcniot“UiberaizatonofDistibutonChannelOEMsconsidertelematicsasachancefornewstreamsofrevenues3aCCenture2on24EunpeanTeenalosSu
4、neyTelematicsBenefitsDirectEffects。HardwareSales“CostReducton*ProcessAignment“WorkingCapialCoreReductionBusinessD洁Telematiosi“aualBenefitsforOEIsIndirectEffects“Qualty】m症皆努写锣s“yehicle限*PartsNew“SubscrptonFees*ServicesBusiness,mCommerce2“Insurancepermile3aCCenture2on25EunpeanTeenalosSuneyPayBack?“Tog
5、etuptospeedquickly,OEMshavebeenushingtoinvestheaviyintelematics“HowevercustomershavedemonstatedonlymoderatedemandandWilingnesstopayfordevicesandservices*ASaconsequence,todays$1-5Bmaketvolumeis2-10foldlowerthannumbersPrediciedin20002andlorecastsarecontinuousyscaleddownfunhert*Dealingwithenormoussunkc
6、ostsandlackingproftabilty,OEMsareconcermedthatduetocompetifvepressureeleriaticsofleringsmaybecomeanother,ostofdoing-businsss(Suchasaitbag5)FacinganincreasinglyunceriainmarketOEMsarecurrentlyreassessingtheirtelematicsstrategiesJeucnsarsizeFodWgoaststonsowJbonpsedioupsWetugesimaenncoooveierineTeeralcS
7、uny005VeCnseyDouety.八admapleriienalce:oteooe3aCCenture2on26EunpeanTeenalosSuneyKeyMessagesTelematicsStudy(i/2)国Telematicsisofincreasingimportance圆Telematicsisacompetitivenecessity国Telematicswillprimanilybeusedtoenhancethecorebusiness(CRM,Hwsales,branddifterentiation,costreduction)国Newstrssmsofrevenu
8、earbeomingmoisImbotant(servicerevenue,mCommerce,USageDasedDusiness)圆Vehicle-relatedservicesarethemainfocus,butnon-vehiclerelatedservicesarebecomingmoreimportant3aCCenture2on27EunpeanTeenalosSuneyKeyMessagesTelematicsStudy(212)圆OEMsdominatethetelematicsmarketby.*Controlofbusinessarchitectureandalianc
9、epariners“Controltechnologythroughtheusageofproprietaryinftastructure国Premiumcustomerwillremainthemostimportantcustomersegment国Aftermarketprovidersdonttposeasignificantthreat国Theriskofiabititychargeswillbesignificant圆Trafficsafety/dataprotectionlegislationwillimpacttelematicsrevenues3aCCenture2on28E
10、unpeanTeenalosSuneyOEMs“VisionWobleentsAutomatcMobleRemoteFunctonnegalenPayments国D擅鲁n。蛐憧戛MVehiclewonttonngDnverwonionnFeatMaragementSyetemsImiegratonDeaterSystemsIntegratonDEMsystemsintsgnatonInauancebyeIntegratonwitn(CRM,RD,MaSProductonmiHomeandffcest)3aCCenture2on29EunpeanTeenalosSuneyCustomerKnowledgemainChallenge-MainChallengesPerceivedbyOEMs-StategicChalengese6InponaneeE32Weoylow1Inporsnee6eoite0Egc目accenture2oo2H0EunpeanTeenalosSuney
