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1、 Distinctive human resources are firms core competenciesBCGMcKinsey n吸引有经验的业界人士n强调不同背景和企业家精神n直接投入工作n外部培训n创业/创新环境n着眼于个人的激励性薪酬n员工离职一般自己创业战略：客户化解决方案n 校园招聘n 倾向于技术背景n 在咨询方面“一张白纸”n 全面的内部培训n 员工离职一般就任公司高级 经理战略：标准化的产品富有特色的人力资源是公司的核心竞争力SearsNordstromn 严格、科学的招聘测试n 全面的精细的培训（产品知 识、操作系统、推销技巧）n 通过定期的员工调查了解员 工的态度和士
2、气n 直接工资为主，佣金为辅的 薪酬制度以日用品为主的零售连锁店n 分散化的招聘，无正式考试n 应聘者要具有与客户交往的 经历n 强调雇员的判断力和自主性n 按业绩排名，内部晋升，末 位淘汰n 佣金制时尚导向的零售连锁店富有特色的人力资源是公司的核心竞争力FedEx UPSn 分权化：员工被授权采取一切 措施完成工作n 没有细致的条例n 精细的导向课程，发达的沟通 渠道，确保员工得到充分信息n 每六个月进行一次互动（交谈 ）技能测试n 技能工资制n 外部招聘集中于隔夜快递n 通过时间动作分析规定工作细 节n 规定工作标准并传达给员工， 天天评估每个人的工作n 除集体谈判签约外没有员工参 与n
3、高工资、高福利，提供收益分 享计划和股票期权计划n 内部晋升宽产品线，流水化生产富有特色的人力资源是公司的核心竞争力Coca-Cola Pepsin 雇佣大学毕业生n 集中、细致的培训n 工作安全性n 内部晋升n 资历为基础的工资n 家庭文化n 集中决策n 针对部门、公司层次的业绩评 估维持地位和形象n 招聘有经验的人n 工作安全性低n 鼓励个人间的竞争，提拔竞争 优胜者n 股票期权计划n 员工忠诚度低n 分权化n 针对个人的业绩评定通过多元化占领市场空档富有特色的人力资源是公司的核心竞争力n SHRM is the linking of HRM with strategic goals an
4、d objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility.n SHRM is the pattern of planned human resource deployment and activities intended to enable an organization to achieve its goals.n Strategic human resources management is
5、 largely about integration and adaptation. Its concern is to ensure that: (1) human resources (HR) management is fully integrated with the strategy and the strategic needs of the firm; (2) HR policies cohere both across policy areas and across hierarchies; and (3) HR practices are adjusted, accepted
6、, and used by line managers and employees as part of their everyday work.Strategic Human Resource ManagementThe 5-P ModelORGANIZATIONAL STRTEGY Initiates the process of identifying strategic business needs and provides specific qualities to themSTRTEGIC BUSINESS NEEDS Expressed in mission statements
7、 or vision statements and translate into strategic business objectivesEXTERNALCHARACTERISTICSSTRATEGIC HUMAN RESOURCES MANAGEMENT ACTIVITIESINTERNALCHARACTERISTICSLinking Strategic Business Needs & Strategic HRM ActivitiesPepsi-Cola Internationals strategyBeing No. 1 by Creating Value through Leader
8、ship and Excellence.l The fastest growingl The most committed to customer service and attuned to customer needsl The best operatorsl The best selling and marketing companyl The best people-oriented companyThe 5-P ModelPCIs strategic business objectivesl Committed bottling organizationl Uncompromisin
9、g dedication to qualityl Development of talented peoplel Focus on growthl Quality business plansThe 5-P ModelHuman Resources Policies Expressed as shared values (guidelines)Human Resources Philosophy Expressed in statements defining business values and cultureHuman Resources Programs Articulated as
10、Human Resources StrategiesHuman Resources Practices For leadership, managerial, and operational rolesHuman Resources Processes For the formulation and implementation of other activitiesExpress how to treat and value peopleEstablishes guidelines for action on people-related business issues and HR pro
11、gramsCoordinates efforts to facilitate change to address major people- related business issuesMotivates needed role behaviorsDefines how these activities are carried outThe 5-P ModelSTRATEGIC HUMAN RESOURCES MANAGEMENT ACTIVITIES1. HUMAN RESOURCES PHILOSOPHYn This is a statement of how the organizat
12、ion regards its human resources, what role the resources play in the overall success of the business, and how they are to be treated and managed.n Instead of using the terms HR philosophy or HR values to describe how human resources are regarded, treated, and managed, some organizations use the term
13、 culture.The 5-P ModelA statement of the culture at PCILEADERSHIP IN PEOPLEWe will develop an excellent organization focused on building the business by:l Empowering people to drive the business from the closest point to the marketl Developing the right skills to be the best in the businessl Buildin
14、g career opportunitiesl Building teamwork: With bottlers to ensure that we maintain strong partnerships Among area, division, and headquarters staff to ensure that we coordinate functional strengths to produce the best possible results Across markets to ensure that we share the best practices throug
15、hout the enterprise l Helping people succeed by building an environment with: High integrity Strong and consistent values Continuous improvementThe 5-P Model: PHILOSOPHYLEADERSHIP IN OUR BRANDSWe will achieve brand superiority by: l Delivering the best products in the marketplace: The highest qualit
16、y The best tasting The most consistent l Communicating these benefits in a high-impact, persuasive and consistent mannerLEADERSHIP IN MARKETINGWe will build on our brand platforms by: l Creating new brand, channel, and package segments that build the business: Faster off the mark Better ideas Quicker to create and take advantage of opportunitiesThe 5-P Model: A statement of the culture at PCILEADERSHIP IN OPERATIONSWe will build excel
