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1、 2008 Stephan M Spencer Netconcepts SEO Mistakes Most Bloggers MakeBy Stephan Spencer, Founder & President, Netconcepts 2008 Stephan M Spencer Netconcepts Blog SEO So easy a child could do it 16-year old blogger Passive income: $1000/month from Google AdSense Effort required: 1 hr/month Thank you,
2、 Google!My daughter, SEO-in-training 2008 Stephan M Spencer Netconcepts 2008 Stephan M Spencer Netconcepts #5 for “neopets” #3 for “neopets cheats” #6 for “neo pets” etc. 2008 Stephan M Spencer Netconcepts 2008 Stephan M Spencer Netconcepts 2008 Stephan M Spencer Netconcepts Biggest SEO Mist
3、akes Leaving title tags to be auto-generated (from the post name, category name, etc.) Squandering your “crawl equity” by letting pages get indexed that dont deserve to be (“Email this page” etc.) Having multiple “homes” for your blog Not using unique “Optional Excerpt” to minimize duplicate content
4、 Not using rel=nofollow to direct PageRank flow 2008 Stephan M Spencer Netconcepts Biggest SEO Mistakes Over-reliance on date-based archives No stability in keyword focus on category & tag pages Suboptimal URLs (too long, too many words, too many directories) Only one RSS feed, and its un-optimized
5、 Hosting blog/feed URLs on a domain you dont own Using suboptimal anchor text when linking internally 2008 Stephan M Spencer Netconcepts What Are We Waiting For?Lets Fix Your Blog! 2008 Stephan M Spencer Netconcepts Rejig Internal Linking Structure Tag clouds & tag pages & tag conjunction pages (e
6、.g. “UTW Theme Compatibility Thing” WordPress plugin) Related Posts (e.g. “Yet Another Related Posts” plugin) Top 10 posts (e.g. “Popularity Contest” plugin) Next & Previous / pagination (e.g. “WP-PageNavi” plugin) 2008 Stephan M Spencer Netconcepts 2008 Stephan M Spencer Netconcepts 2008 Stepha
7、n M Spencer Netconcepts Tags point to Technorati tag pagesTags point to internal tag pages 2008 Stephan M Spencer Netconcepts A tag page 2008 Stephan M Spencer Netconcepts 2008 Stephan M Spencer Netconcepts Optimize Title Tags Blog name at the end of the title, not at the beginning Tag name sho
8、uld go in title on a tag page Customize with additional keywords for display only on your home page Override title tags w/ custom one ( “SEO Title Tag” WordPress plugin) 2008 Stephan M Spencer Netconcepts “SEO Title Tag” plugin for WordPress Allows you to override the title tag with a custom one on
9、 any post, static page, tag page, category page, etc. Now updated to work with WordPress 2.6 Can even define a custom title on ANY url Reverses the order of the blog name and the title, or drop the blog name altogether, or replace it with a shorter nickname Can use categorys description as the title
10、 on category pages Has a Mass Edit admin and an Options page to change settings Download at 2008 Stephan M Spencer Netconcepts “Thin Slicing” Make quick decisions. Dont overthink. Only really works if youre an expert E.g. hand-optimize title tags across hundreds of pages quickly (prioritized) Focu
11、s on your title tags, H1s and URLs Dont obsess, doesnt have to be perfect. Instead, iterate. If you dont have an admin interface, use a spreadsheet and do a database import 2008 Stephan M Spencer Netconcepts Thin slicing title tags 2008 Stephan M Spencer Netconcepts 2008 Stephan M Spencer Netconc
12、epts Great name for the blog! 2008 Stephan M Spencer Netconcepts 2008 Stephan M Spencer Netconcepts Optimize URLs URL affects searcher clickthrough rates Short URLs get clicked on 2X long URLs(Source: MarketingSherpa, used with permission) 2008 Stephan M Spencer Netconcepts Optimize URLs Further, long URLs a
