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1、TEST 1大学英语基础教程第三册Test 1 Listening Comprehension Part I Reading Comprehension Part II Vocabulary Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he found out the gap in the post-war, baby-boom market for
2、cheap, family-orientated restaurants with simple menus, standardized food and efficient service.After a slow start, business began to boom. By 1954, the brothers were joined by another investor, a kitchen equipment salesman called Ray Kroc.Questions 11 to 15 are based on the following passage:Passag
3、e 3HomeNextPreviousPart II Reading Comprehension A year later, Kroc had bought the McDonald brothers chain of 25 franchises（连锁加盟店）for the sum of around $70 million (44 million). Dick remained with the company until the Seventies, when he and Kroc fell out over Krocs claim that the chain was his crea
4、tion.Today, an almost Stalinist cult （斯大林式的崇拜）of personality surrounds Kroc (who died in 1984) at McDonalds, while the brothers who gave the company its name have been written out of its history. But though Kroc did not found McDonalds, he was certainly responsible for the empire-building philosophy
5、 which led to its world domination. He promoted in such essential contributions to international cuisine as the Big Mac (1968) and the Egg McMuffin (1973); and helped launch Ronald McDonald - “in any language he means fun” - on to television in 1963.Every three hours, a new McDonalds franchise opens
6、 somewhere in the world; it can be found in more than 100 countries. McDonalds chain embodied the world-famous can-do spirit of Fifties America with staff mottoes（格言）such as “If youve got time to lean, youve go time to clean.”HomeNextPrevious12. What do we know about McDonalds brothers? A) They were
7、 not McDonalds founders although they named the restaurant. B) Their business was still in depression after several years. C) They had clearly defined roles in the business. D) They sold their restaurant to a salesman in 1954.11. McDonalds was founded _. A) by a kitchen equipment salesman B) in Cali
8、fornia C) by a marketing genius called Dick McDonald D) after the first World WarPart II Reading Comprehension BCHomeNextPrevious13. Which is not Krocs contribution to McDonalds? A) He launched the restaurant image Ronald McDonald on to television. B) Under his lead, international cuisine as the Big
9、 Mac earned worldwide fame. C) He discovered the gap in postwar market for cheap, family- orientated restaurants. D) He built McDonalds empire with a philosophy which led to its world domination.14. Which statement is true according to the passage? A) The single biggest food provider was not named a
10、fter its founder. B) The international cuisine as the Big Mac, is provided every chain restaurant in the world. C) Employees in McDonalds have no time to lean. D) The symbol Ronald McDonald is said to be the most recognized person after Santa Claus.Part II Reading Comprehension DCHomeNextPrevious15.
11、 This passage is mainly concerned with _. A) brief history of McDonalds B) McDonalds success C) Ray A Kroc, leader of the McDonalds empire D) McDonald brothers, founder of McDonaldsPart II Reading Comprehension AHomeNextPreviousPart II Reading Comprehension A young man got a job as a sales man. But
12、after working hard for half a year, he did nearly nothing on the performance. Even worse he failed on several big programs of the company while his colleagues all did well on their work; he couldnt suffer the feeling of the failure any more.In the general managers office, he said to the boss maybe h
13、e was not competent for the job by ashamed. “Just set your heart at rest working here, I will give you enough time till you succeed. By then, I wont keep you, if you still want to leave.” The boss allowance gave the young man strength which stimulated the young man and made him give all his passion
14、to the work., he thought he should do something may give the others a different impression before leave. He had more thoughtful and careful during his work.Questions 16 to 20 are based on the following passage: Passage 4HomeNextPreviousPart II Reading Comprehension One year later, the young man walk
15、ed into the boss office again. But this time, he was at ease because he had been the No.1 performance sales man lasting for 7 months who became the backbone of the sales team. Actually, he is so suit for the job. He wondered why the boss insist keep a failure at that time when he lost his confidence
16、.“I expect you to be successful more than yourself.” The boss reply was out of the young mans anticipation completely. The boss explained: “remember the recruitment time, we received over 100 resumes and only 20 of them were selected for interview, and I chose you as in the final decision. If I received your resignation, I have been 100% wrong. I strongly trust that you can get my
