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1、Chapter Four Attending the ExhibitionLearning PointsI. Focus Reading: Exhibition Rules II. Situational Dialogues Dialogue A: At the Reception Desk of an Exhibition Hall Dialogue B: At the Hall for Textiles and Garments III. Practical Writing: Company BrochuresIV. Extended Reading Introduction to Can
2、ton Fair _ is/are the one/ones who attends/attend the exhibition. A. The woman on the left B. The man on the right C. The man in the middle D. The men on the right of the standDirections: Look at the picture below and read the four statements related to the photograph, then choose the statement that
3、 best describes the photograph, and then answer the question followed.Section I BrainstormingBTo sell its products in the exhibition, a company should prepare _. Possible answer: To sell the products, a company should prepare the samples and relevant instructions carefully, and then there should be
4、some efficient and smart clerks to receive the expected customers. Besides, the booth stand should be decorated attractively. Exhibition Rules*If your company is going to participate in our exhibition, please fax the copy of your business license, and fill in the exhibition application form/agreemen
5、t then fax or mail it to the Organization Committee Office after sealing. *Please send your exhibition fee to the Organization Committee Office in one week after the reservation of the booth. If you fail to pay in one week the booth will not be reserved. *The principals of booth order allocation:” a
6、pply first and pay first, get served first”. *Exhibitors who order more than 4 booths will be awarded advertisement of color inner 1P(one piece) for free (please prepare film yourself.)Section II Focus Reading*If your need more exhibition equipment, please fax your requirement to the Organization Co
7、mmittee for reservation before September 20. You will pay for extra expenses. If you sent it at the site without reservation, the exhibition hall will charge 20% more than the cost. *If you need the Committee to help to reserve boarding, the Committee will provide related service and you will pay al
8、l the expenses. In order to ensure the feature of the whole exhibition; the Organization Committee reserves the right to adjusting the booths finally.Reading Points:This part is on how to make the exhibition rules. What should be noticed here are the rules made by the organization committee. To avoi
9、d unnecessary troubles, the exhibitors should study it carefully before their attention. to get the best return on investment from any trade shows, you should:1)set clear goals for your trade show participation.2) research trade shows.3) plan your budget and book your space.4) Plan your trade show d
10、isplays in terms of your audience.5) Advertise in advanceNOTES 1. please fax the copy of your business license. 请传真企业营业执照的复印件 2. If you fail to pay in one week the booth will not be reserved.一周内未收到付款, 展位将被取消. 3. adjusting the booth 安排展位、 4. exhibition fee=participation fee 参展费用 registration fee 登记费，
11、注册费 booth rental 场租费 promotion charges广告宣传费 management cost 管理费 5. The principals of booth order allocation:” apply first and pay first, get served first”.展位顺序分配原则: 先申请付款先分配.需求 盖章安排 特点 合约 执照 现场 租用licenseagreementsealrequirementrentsitefeatureadjust I. Match the words on the left with their meanings
12、on the right.ExercisesII. Decide whether the following statements are true or false based on the text. ( ) The booth will be reserved till you pay the total amount. ( ) The Organization Committee doesnt prepare the exhibition equipment for you. ( ) If you are going to be an exhibitor, you should sen
13、d your company license as well as the application form. ( ) the exhibition participating procedure is registration, confirmation and payment. ( ) the Organization Committee can adjust your booth freely.FFFTFSection III Situational DialoguesSuggestion:This part is to show how to inquire about the shi
14、pping of exhibits and the schedule of the exhibition. It is suggested that the students be divided into groups of two and imitate the dialogue. Dialogue A. At the Reception Desk of an Exhibition HallMiss Li: Good afternoon, sir. Is there anything I can do for you Mr. Bright: Good afternoon. Id like
15、to know where the Fair Forum Hall is. Miss Li: Its in No.2 Meeting Room of the Pazhou Complex, on the 4th floor. Mr. Bright: Thank you. Am I late? Miss Li: No. Dont worry. The conference begins at 2:30 p.m. There is 20 minutes left. This way, please. Mr. Bright: How long will it last this afternoon?
16、Mr. Bright is going to attend the seminar at the Fair Forum Hall. He is asking Miss Li, a receptionist at the fair for help.Miss Li: An hour and a half.Mr. Bright: May I have the schedule for the conferences light duty commercial vehicle and SUV secured 2nd and car the 3rd.Aligned with the trend of auto industry development in world market, DFM has defined its position and set a goal to build a centennial DFM, which is cap
