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1、Flower TeaMade by l1. Product l2. Promotion l3. Price l4. Place l5. Logistical Analysis l6. Financial Analysis l7. Organizationl Product anatomy l1) Definition l2) Development (STEP) l3) Variety l4) Function l5) Effect (enclosed a video) l6) Featurela. Branding lb. Logo lc. Slogan ld. Packaging le.
2、Labeling l enclosed the picture of the productlPromotion lRetailing lSales promotion (coupon, discount etc.) lPublic relations lDirect marketing (direct mail and catalogs, telephone, online etc.) lWholesaling lService lIntermediaries lAdvertisinglPrice lPrice elasticity lValue-based pricing lProduct
3、 line (upper class, middle class) lDiscount and allowance lPromotional pricinglPlace lEnvironmental description lFranchised store lShopping center lSupermarket lLogistical analysis l supply chain l ( resellers, suppliers) lwarehousing lInventory management lStorage lMeans of Transportation and cost l3PL (Third-party logisticlFinancial analysis lIncome statement lStatement of cash flows lBreak even analysis and financial ratioslOrganization lMarketing department
