《361多一度热爱 最终版》由会员分享，可在线阅读，更多相关《361多一度热爱 最终版（30页珍藏版）》请在金锄头文库上搜索。
1、LOGO361多一度热爱HISTORYA Young Company A Young Brand A Fresh Approach established in 2002 Listed in June 2004 in Hong Kong Win the honor “Famous Brand in China” in2005 In 2005, 361 was honored the title of “Top 500 Most Valued Brands in China“.In 2005, 361 won the title of “Chinese Name Brand“. In 2006,
2、 361 was identified as “Chinese Famous Brand“ The companys brand ,361,denotes 360 degrees of a protractor circle plus one extra degree. This one degree is my love of sports.HONORSBrief Introduction- by GillContentsMARKET POSITIONING ANALYSIS1PRODUCTS2MARKET PLAN3MARKETING STRATEGY4target market targ
3、et customers.MARKET POSITIONING ANALYSIS - by Jeremy and TobyThe time spent in sportsA. Asia B. Europe C. Australia D. Africa E. South America F. North AmericaIn North America people spend about two hours for exercise every day. In Europe it is about an hour and a half. While other areas are relativ
4、ely small. This shows that people in Europe and America pay more attention to the physical exercise.America 70,000,000,000Europe 8,000,000,000Canada 6,000,000,000South America 3,500,000,000The size of the sporting goods industry14% Puma26% Adidas30% Nike40%othersShare in the U.S.The age distribution
5、 of national people who do exercisesAge: below 15 Age:1625Age:2550Age: Above 50The reasons for choosing these people as our target Population vthe main consumers in the U.Sva huge requirement of sport goodsvGovernment value national physical exercises and industry of sport goodsThe tendency chart of
6、 four major types of sportBaseballBasketballRoller SkatingRunningBaseball and roller skating-little change The ratios of basketball-increased by about 2% to 3%. running shoes Theme productsBasketball shoesProduct -by Chiny and Camy Describe a vision of company or strategic productsRunning shoesBaske
7、tball Shoes Appearance :like a boat, and and reduce the friction Vamp: light quality, can increase the permeability Sole: water ripple like omelet Appearance: flat heel, with a wide and deep groove Vamp: in the design of high Sole: water ripple with V-shaped imprinted rubberReduce the friction and e
8、asy to start runningFirm structure, outstanding performance of bufferBasketball shoesRunning shoesThe advantages of our theme productsLower priceHigh qualityComfort Fashionable design Attractive appearanceNikeAdidasPuma1.Grinding feet2.High price 1.Fake flood2.High price1. Off color between the mode
9、l and real products 2. High price Nike AdidasPuma361AdvertisementPromotionPublicityPotential target audience2050years oldMarket Plan-by Stefanie and Doris Trade fairsExhibitionsASRTradeExpo Basketball stars Kyrie IrvingNew MediaMagazinesbillboardsBreak the iceBrand imageRepublic relationAdvertising
10、Media AdvertisementLocal Internet siteLocal newspaperBillboardMagazinesTraditional waysWays of promotionvPlatform promotion. Press conference. Product exhibitionsvInformation promotion. Network advertising. Search engine promotionPromotional ExpensesServiceCost of after-sales service and other thing
11、sExpenseProductsThe cost of producingMarketing promotionMarketTechnologyTechnical DevelopmentBUDGETMarket Research feeMedia RentalPersonnel salaryAdvertising fee40 15 15 30 Store Features1Commodity Display2Salesmen Training3After-sale Service4Marketing Strategy- by RubyStore Features Shop window dec
12、oration Illumination Color scheme POP (Point of Purchase)Commodity DisplaySame color systemContrast color clothesSalesmen Training Importancea. promoting productsb. serving customersc. representing the companyClassificationa.conventional trainingb. scenario trainingAfter-sale Service Changing or Refunding Rinse and Maintenance Some guidanceLOGO
