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1、 Learning Objectives Giving and understanding descriptions of companies Asking and answeringquestions about companies Planning and writing business report Speaking Task Warm-up Practice Listening Task Follow-up Practice Writing Task Reading TaskWe need to discuss some questions about what we are goi
2、ng to learn in this unit.Sure, thatll help us understand better about what we are asked to do.1. Store the words and phrases that are associated with types of companies.Types of companieselectronics131 0financial services electronics motor vehicles chemicals telecommunications aerospace energy engin
3、eering travel o t h e rr e p o r t sm i g h tr e c o r dh i s t o r i c a li n f o r m a t i o nt h a tw i l lb eu s e f u lt oa s s i s ti nf u t u r ed e c i s i o nm a k i n g .E i t h e rw a y ,i n f o r m a t i o ni sb e i n g“ r e p o r t e d “t h a tw i l lu s e f u li nm a k i n gd e c i s i
4、 o n s .What is the purpose of business reports?Simply stated, a business report conveys information to assist in decision- making. The report is the means to present this information. Some reports might present the actual solution to solve a business problem; other reports might record historical i
5、nformation that will be useful to assist in future decision making. Either way, information is being “reported“ that will useful in making decisions. In order for the writer to have a clear understanding of why a report is written, a written purpose sentence is essential. This purpose sentence could
6、 be written as either a statement or a question. For example:To determine ways to improve employee morale. (statement) To design a new procedure for the companys annual inventory. (statement) Should new computers be purchased to replaced the older models? (question) Should the office arrangement be
7、open or modular? (question) Reports Writing A business report conveys information to assist in decision-making. Some reports might present the actual solution to solve a business problem; other reports might record historical information that will be useful to assist in future decision making. Here
8、are some basic steps for you to follow when writing a business report.Steps in Writing a Routine Business Report 1) Determine the Scope of the Report 2) Consider Your Audience 3) Gather Your Information 4) Analyze Your Information 5) Determine the Solution 6) Organize Your Report 1) Determine the Sc
9、ope of the Report A common fault of many reports is making the scope of a report too general or too vague. When you choose a subject for a report, one of the first steps is to narrow the scope to a report length. The scope of the report is defined by determining the factors which you will study. You
10、 need to limit the amount of information you will gather to the most needed and most important factors. For example, factors to be studied to determine ways to improve employee morale might include: Salaries Fringe benefits Work assignments Work hours Evaluation procedures You could study many other
11、 factors relative to improving employee morale. Some may be important, and you may want to consider them later. For any one report, however, a reasonable scope must be clearly defined by determining what factors will be included.2) Consider Your Audience Always consider your reader or readers. Unlik
12、e letters and memos, reports usually have a far wider distribution. Many people may be involved in a decision-making process and have need to read the information in the report. Your job is to make it easy for the reader. In order to make reading your report easier, think in terms of the reader. Eac
13、h audience has unique needs. Some audience consideration include: Need (from your report) Education level Position in the organization Knowledge of your topic or area Responsibility to act Age Biases Preferences Attitudes False assumptions commonly made regarding audiences are: That the person who w
14、ill first read or edit the report is the audience That the audience is a group of specialists in their field That the audience is familiar with the subject of the report That the audience has time to read the entire report That the audience has a strong interest in the subject of the report That the
15、 author will always be available to discuss the report To avoid making these false assumptions, writers should identify everyone who might read the report; characterize those readers according to their professional training, position in the organization, and personal traits; and determine how and when the reader might use the report. Audiences are basically of three kinds: Primary People who have to act or make decisions on the basis of the report Secondary People affected by actions of the primary audiences would take in response to the report Immediate People responsible for evaluating
