光华管理学院项目管理讲义(一)

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1、Topic 1INTRODUCTION + PROJECT SELECTIONI. Introduction1. Evolution of an Idea People have been planning and managing Projects since the dawn of time. Whenever and wherever civilizations took root, there were projects to manage: building to erect, roads to pave, laws to write. Without the advanced to

2、ols, techniques and methodologies we have today, people created project timelines, located materials and resources and weighed the risk involved. Examples: great wall Over time, people realized that the techniques for cost control,timeline development, resource procurement and risk management were a

3、pplicable to a wide range of projects,whether erecting bridges, rotating crops or deciding how to govern themselves. These early idea were the precursors to a set of management techniques we now know as “modern project management”. Modern organizations are finding that project management provides ma

4、ny advantages-not the least of which is improving the bottom line! Savvy customers demand more and better products and faster services. Time-to-market pressures forces greater efficiency. Professional project management has found its place in todays competitive, global business arena. The past sever

5、al decades have been marked by a rapid growth in the use of project management as a means by which Org. achieve their objectives. PM has emerged because the characteristics of our late 20th society demand the development of new methods of management. The exponential expansion of human knowledge; The

6、 growing demand for broad range of complex,sophisticated,customized goods and services; The evolution of worldwide competitive markets. All 3 forces combine to mandate the use of TEAM to solve problems that used to be solvable by individuals. Knowledge expansion-TEAM: call for high level of coordina

7、tion and cooperation between groups of people. Intensive Competition-make their complex,customized outputs available as quickly as possible. “Time-to-market” is critical. The projects undertake are large and getting larger. “The more we can do, the more we try to do”.Project fails too often Systems

8、projects: 30-45%of system projects fail prior to completion. Over half of all system projects overrun their budgets and schedules by up 200% or more. Combined costs of failure and overruns total in the hundreds of billions of dollars. Computerworlds survey: failed system projects cost more than $100

9、 billion per year; one of two projects overrun its budget by 180% or more; A survey of what was missing in PM process indicated: project office-42%; integrated methods-41%; training and monitoring-38%; policies and procedures-35%; implementation plans-23%; executive support-22% Example of failed pro

10、jectChina, Rest of the world2. What is a Project? Org. Perform work. Work generally involves either operations or projects. Operation: ongoing and repetitive Project: temporary and unique project is a temporary endeavor undertaken to achieve a particular aim. Every project has a definite beginning a

11、nd a definite end. Examples: running a political campaign. In the broadest sense, a project is a specific, finite task to be accomplished. Whether large- or small-scale or whether long- or short-run is not particularly relevant. What relevant is that the project be seen as a unit. Attributes: Purpos

12、e, Life cycle, Interdependencies, Uniqueness, Conflict M Stakeholders with differing needs and expectations; Identified requirements and unidentified requirements. Projects General Objectives: performance, cost and time Fig.1-1,p.3: Performance, cost, time, and project targetsrequired performance-bu

13、dget limit-due datetrade-offs TARGET Project management focuses critical attention on the interdependent nature of complex tasks-an action, or failure to take action, in one area will usually affect other areas.The project management knowledge areas Project integration management: project plan devel

14、opment, project plan execution, overall change control Project scope management: initiation, scope planning, scope definition, scope verification, scope change control Project time management: activity definition, activity sequencing, activity duration estimating, schedule development, schedule cont

15、rol Project cost management: resources planning, cost estimating, cost budgeting, cost control Project quality management: Quality planning, quality assurance, quality control Project human resource management: organizational planning, staff acquisition, team development Project communication manage

16、ment: communication planning, information distribution, performance reporting, administrative closure Project risk management: risk identification, risk quantification, risk response development, risk response control Project Procurement management: procurement planning, solicitation planning, solicitation, source selection

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