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1、Unit 1 AdvertisingReadingAdvertisements 教 材 分 析 教 法 分 析 学 法 分 析 教 学 程 序 板 书 设 计一、教 材 分 析 1，教学内容：牛津高中英语 模块四 Unit1 Advertising Reading，是本单元的第二课时，其话题是广告。 2，教学目标： 知 识 目 标：使学生能够了解更多关于广告的知识，区分 商业广告和公益广告的不同，帮助学生学习和掌握本课新 词汇，理解课文内容并完成课后练习；由于本文是说明文 ，因此要让学生学会如何阅读说明文，提高阅读能力。 能 力 目 标：提高学生的阅读能力和英语交际能力，熟悉 本课词汇，短语与
2、句型的使用。 情 感 目 标：提高学生学习英语的兴趣，培养积极向上的 学习态度。 3，教学重点：如何通过教学活动来提高学生的阅读能力 ；让学生们更多的了解广告并将知识应用于他们的日常生 活； 对于重难点词汇、短语、句型的运用。 4，教学难点：学生运用英语交流信息、获取信息能力的 提高。 二，教法分析 根据本课教学内容、教学目标和高中生的特 点，我以情景法和任务型教学法为主线贯穿 整个课堂教学，并充分利用多媒体辅助教学 ，创设一个生气勃勃的语言学习环境，激发 学生的学习兴趣，调动学生的学习的积极性 。 三，学法分析： 快速阅读能力：主要是让学生快速阅读文 章并回答问题； 合作互动能力：在该课教学
3、中，让学生朗 读文中的对话，以此增加学生互动性。 听力能力：主要是让学生听录音并且跟读 文章。 四，教学程序A, 导入部分：在上课前，复习上节课内容，给学生放两段广告，分别 是商业广告和公益广告，这样不仅引出今天的课文内容，还能引起学 生的兴趣。 B, 快速阅读：快速阅读对于教学很重要，向学生说明在文中找寻信息 不需要逐字阅读，然后复习“skimming”这一阅读策略，这样学生会将 这一策略引入到后面的实践中。然后让学生快速阅读文章并回答Part A的三个小问题并给出正确答案。 C, 阅读中：首先给学生3分钟时间阅读“Reading Strategy”部分，让学 生了解什么是说明文以及说明文基
4、本结构；然后放录音让学生们跟着 录音再读一遍，我这样设计的目的是锻炼学生们的阅读能力以及听力 能力；再让学生分组回答问题，一个同学读问题另一个同学回答，如 果回答错误，让其他同学改正。 D, 阅读后：让学生们分组讨论，文章是分成几部分来说明并且每一部 分的主要内容是什么，并让学生回答；然后鼓励学生列出商业广告和 公益广告的不同点；开展课堂活动，讨论广告的利弊，目的是让学生 充分参与到课堂学习中，培养其合作参与能力以及口语能力。 E, 家庭作业：完成第四、五页练习以及90页的Part A1、A2 12Skimming 所谓Skimming（略读）是指快速阅读以获 取大意，其目的是understa
5、nd the gist，the general idea of the text，手段是通过对于 文章标题、小标题及各段主题句的关注来 快速获取文章大意或者段落大意。 Please answer the three questions in Part A.1) What do advertisements encourage people to do?2) What does PSAs stand for?3) What are PSAs meant to do?To buy a product or service or believe in an idea.Public service a
6、dvertisements.To educate people about health, safety or any other issue which affects public welfare.Expository writing Basic information Introduction of the subject, examples and facts that develop or support the idea, conclusionListen to the radio and read the article carefully and try to complete
7、 the exercises in Part C1 and C2.1 Where are the advertisements most commonly found?2 What is the difference between CAs and PSAs?They are most commonly found in newspapers andmagazines, on billboards, the Internet, radio and TV.A commercial advertisement is one which someonehad paid for to promote
8、a product or service, while aPSA is often placed for free, and is intended to educate people about issues which affect public welfare.3 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?5 Why should we follow the advice in
9、 PSAs?Because although the ads do not lie, they do nottell you the complete truth.In 1996.Because they are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tel
10、l the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.Decide whether they are true or falsenot onlyNot allPSAsTFFTFTCareful Reading.Wha
11、t is an ad?Include 3. _ads and PSAs. Provide 4. _and use 5_ language and interesting images. Encourage people to buy a product or 6. _or believe in an idea. 7_ ?May not tell you the complete truth Try not to 8 _ the trickWhat is a PSA?Mean to teach us Help us 9._ better lives.Be smart about what we
12、believe, and 10._ ads.Title 1._ Ads are an 2._ part of our lives.informationpersuasivecommercialfall forleadimportantbe smart aboutAdvertisementsserviceDoes an ad tell the complete truthIntroduction of subject（ para1)Supporting details (para2-4)Conclusion (para5)Reading strategy: reading expository
13、writingTypes of adsSimilaritiesDifferencesExamplesPlaces foundMethods usedPurposeCostCAsPSAsBillboards Newspapers magazines, the internet, radio and televisionPersuasive language, exiting imagesTo promote a product or serviceTo educate people about health, safety or other issuesNeed to be paid forar
14、e often placed for free“Bright teeth fights bad health ”“yes to life ,no to drugs”Activity:(debate)Advantages Disadvantages Make life colorfulIncrease the cost of products Enlarge our field of vision Unhealth ads pollute culture Stimulate consumption （刺激消费费）Untrue ads cheat consumers Spread informat
15、ion & knowledgeComplete with others to see who is superior Open new market, promoting competitions & distribution Hedonism（享乐乐主义义）, money worship Advantages Disadvantages Advertisements,which often use p_ language and e_ images, play an important p _ of our lives. There are two main t_ of advertisements.One is called c _ advertisements, which are meant to p _ a product or s _ .But they dont tell c _ the c _ truth. Another one is called PSAs, which use a_ and o_ images and c_ language,are often placed for f_.The
