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1、 Unit 5 E-commerce 电子商务Unit 5 E-commerceUnit5-mainPart I ReadingPart II Oral PracticePart III Mini-ProjectPart IV Phrases 2. know about the second generation of e-commerce, i.e. m-commerce; 3. learn the key to the success of Amazon. com.ObjectivesLearning ObjectivesPhrases this means high levels of
2、global Internet connectivity. Universal standards are standards shared by the world, which means that e-commerce operates on standard platforms with agreed methods and systems. Text A6Phrases this means high levels of global Internet connectivity. Universal standards are standards shared by the worl
3、d, which means that e- commerce operates on standard platforms with agreed methods and systems. Phrases manufacturer product information; Web pages tailored to individual preferences, such as recommendations and notifications; 1-Click technology; secure payment systems; image uploads; searching on o
4、ur websites as well as the Internet; browsing; and the ability to view selected interior pages and citations, and search the entire contents of many of the books we offer with our “Look Inside the Book” and “Search Inside the Book” features. Our community of online customers also creates feature-ric
5、h content, including product reviews, online recommendation lists, wish lists, buying guides, and wedding and baby registries.”Text C5Phrases & TermsMini- ProjectOral PracticeReadingSurfing the InternetVideo ClipUnit 5 E-commerce我们网站的主要功能包括社论和顾客评论；制造商的产品信息；根据个人喜好量身定制的网页，例如：推荐和通知等 ；“一键点击”购买系统技术专利；安全的
6、支付系统；图片上传；在我们网站以及互联网上进行搜索；浏览；我们有许多 提供“在线试读”和“书内搜索”功能的书籍，读者都能阅览精选的内页和引文、以及搜索整本书的目录。我们的网上客户 社区还创建了功能丰富的内容，包括商品评论、网上推荐列 表、收藏列表、购买指南、以及婚礼和婴儿登记条目等。”Chinese VersionChinese VersionPhrases & TermsMini- ProjectOral PracticeReadingSurfing the InternetVideo ClipUnit 5 E-commerce1-Click technology: 亚马逊公司的“一键点击”
7、购买系统技术专利。 1-Click, also called one-click or one-click buying, is the technique of allowing customers to make online purchases with a single click, with the payment information needed to complete the purchase already entered by the user previously. 1-ClickNotesPhrases & TermsMini- ProjectOral Practic
8、eReadingSurfing the InternetVideo ClipUnit 5 E-commercetailor to 根据调整 interior / a. 里面的，内部的 citation / n. 引文，引证，引用 registry /redVIstri/ n. 登记，注册条目 tailor toWords & PhrasesPhrases & TermsMini- ProjectOral PracticeReadingSurfing the InternetVideo ClipUnit 5 E-commerce11 In practice, as is the practice
9、 for many online retailers, the lowest prices are for the most popular products, with less popular products commanding higher prices and a greater margin for Amazon. 12 Free shipping offers are used to encourage increase in basket size since customers have to spend over a certain amount to receive f
10、ree shipping. The level at which free- shipping is set is critical to profitability and Amazon has changed it as competition has changed and for promotional reasons.Text C6Phrases & TermsMini- ProjectOral PracticeReadingSurfing the InternetVideo ClipUnit 5 E-commerce在实践中，亚马逊公司和许多网上零售商的做法一样，最受欢迎的产品价格
11、最低，而不太受欢迎的产品则要价较高 ，为的是给公司带来更大的利润。免费送货的优惠是用来刺激购买数量的，因为客户必须要花费超过一定金额才可获得免费送货服务。免费送货的标 准设置对公司的盈利是很关键的，随着竞争态势的变化以及 促销的原因，亚马逊公司已经改变了这个标准。Chinese VersionChinese VersionPhrases & TermsMini- ProjectOral PracticeReadingSurfing the InternetVideo ClipUnit 5 E-commerceIn practice, as is the practice for many on
12、line retailers, the lowest prices are for the most popular products, with less popular products commanding higher prices and a greater margin for Amazon. 在实践中，亚马逊公司和许多网上零售商的做法一样，最受 欢迎的产品价格最低，而不太受欢迎的产品则要价较高，为 的是给公司带来更大的利润。 practiceNotesPhrases & TermsMini- ProjectOral PracticeReadingSurfing the Inter
13、netVideo ClipUnit 5 E-commerceThe level at which free-shipping is set is critical to profitability and Amazon has changed it as competition has changed and for promotional reasons. 免费送货的标准设置对公司的盈利是很关键的，随着竞争态 势的变化以及促销的原因，亚马逊公司已经改变了这个标准 。 levelNotesPhrases & TermsMini- ProjectOral PracticeReadingSurfi
14、ng the InternetVideo ClipUnit 5 E-commerce13 Amazon communicate the fulfillment promise in several ways including presentation of latest inventory availability information, delivery date estimates, and options for expedited delivery, as well as delivery shipment notifications and update facilities.
15、14 This focus on customer has translated to excellence in service with the 2004 American Customer Satisfaction Index giving A a score of 88 which was at the time, the highest customer satisfaction score ever recorded in any service industry, online or offline.Text C7Phrases & TermsMini- ProjectOral
16、PracticeReadingSurfing the InternetVideo ClipUnit 5 E-commerce亚马逊公司用多种方式传播它的订单履行承诺，包括提供最新的库存情况信息、交货日期估计、快速交货的选项、 以及交付装运通知和更新服务等。这种对客户的重视已经转化成为卓越的服务，2004年美 国顾客满意度指数模型给亚马逊网站打了88分，这在当时有记录以来的任何在线或离线服务行业中，都是最高的客户满 意度得分。Chinese VersionChinese VersionPhrases & TermsMini- ProjectOral PracticeReadingSurfing the InternetVideo ClipUnit 5 E-commerceAmerican Cus
