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1、Economic Report 2012Agricultural MachineryVDMA AGRICULTURAL MACHINERY REPORT 2012 1 2 Foreword 4 Agricultural Production and Framework Condition 7 Agricultural Policy 7 Trade Policy 8 European Union 9 Croatia and Serbia 10 Russia 11 USA 12 Brazil / Mercosur 12 China 13 India 14 Technological Trends
2、16 Production and Business Climate 19 Market Developments in Individual Industry Segments 22 Market Developments by Regions 22 European Union 22 Germany 23 France 24 United Kingdom 24 Southern Europe 25 Poland 25 Czech Republic and Slovakia 26 Hungary 26 Bulgaria 27 Romania 27 Croatia 28 Serbia 28 T
3、urkey 29 Russia 30 Ukraine 30 Kazakhstan 32 USA 32 Brazil 33 China 35 Charts and Tables 35 Agricultural Machinery in the European Union 36 Ex- and Imports Worldwide 37 Imports of Selected Countries 38 Exports of Selected Countries 39 German Market Volume for Agricultural Machinery by Segments 39 Tra
4、ctor Registrations in Western Europe 40 Agricultural Income in the European Union 40 Companies and Employees 41 Key Facts of the Agricultural Sector in the European Union 42 International Fairs Supported by VDMA Agricultural Machinery Association 43 Members of VDMA Agricultural Machinery Condensed V
5、ersion for the PublicCondensed Version for the Public ContentTable of VDMA AGRICULTURAL MACHINERY REPORT 2012 2 Foreword With this economic report, the VDMA Agricultural Machinery Association again offers its member companies and the public a current overview of the economic environment in which the
6、 agricultural machinery industry operates. Because of the nature of available market figures, they frequently provide a retrospective view of developments in past months and years. At the same time we attempt to outline the trends and influences affecting the future business situation. Our annual ec
7、onomic report is a central element of our range of services relating to information about markets and the general industry economic situation. We divide these themes into four areas: Statistics Surveys Reports Network As an overriding strategic goal, the VDMA Agricultural Machinery Association is pl
8、acing emphasis on “internationalism”. Analogously to the opening of the association to European (instead of formerly only German) companies, the information concerning market developments shall also take this expansion into account. A prerequisite for this is the availability of good primary sources
9、 which an association can rely upon as a neutral platform for its members. The associations own statistics represent an important specific service for individual companies. In corresponding working groups naturally always in compliance with competition law regulations “customised” statistics can be
10、created which show companies their own position in the market. The VDMA Agricultural Machinery Association already has a long tradition of carrying out this activity, and currently regularly conducts approximately 50 surveys for the individual machinery sectors. Many of these statistics are related
11、to the German market. However the goal is an additional regional (European or worldwide) focus in cases where there is a need for this. This year the association is celebrating a small in-house anniversary: For the past 10 years all association statistics have been processed via the modern, speciall
12、y created platform VDMA Internet Statistics (VISTA). The high acceptance level of this interface is demonstrated by steadily increasing numbers of users. At the same time the database and its functionality are being developed further. A new version is planned for the end of the year. While statistic
13、s thus represent a traditional “bread-and-butter” activity of VDMA Agricultural Machinery Association, surveys in a regular form have been conducted only for the past couple of years. With respect to future developments, by means of VDMA AGRICULTURAL MACHINERY REPORT 2012 3 customer surveys we attem
14、pt to portray trends in the demand for machinery in important markets particularly in Central and Eastern Europe. The results can offer individual manufacturers a valuable basis for controlling their production and distribution chains. On behalf of the European umbrella organisation CEMA, VDMA deter
15、mines the mood prevailing in Europes agricultural machinery companies on a monthly basis via a representative survey of manufacturers. The result is a widely used business climate index. In its reporting the VDMA Agricultural Machinery Association endeavours to provide customised information via var
16、ious formats. Here the challenge is for an association to address very diverse target groups. For instance, we provide collated information for individual sectors or countries. Here too, internationalism is the key! Since member companies have an export ratio of more than 70 percent, the Association follows them with its services to the most important export markets, and aims to support them in identifying niches and business
