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1、毕毕 业业 设设 计计(论文论文)临沂蓝玫瑰华星钻石首饰公司 VI 设计钻石首饰公司 VI 设计摘要VI 设计，是一种企业文化的载体，是现代企业必不可少的组成部分。VI 设计应该与企业文化、地域文化、人文因素等相融合，衍生出一套与现代企业相适应的设计形式。现代 VI 设计的形式日益多元化，但在多元化的同时，也致使 VI 设计失去了一些独具优势的文化因素，设计风格雷同，形式西方化。目前，在我国的一些现代 VI设计中已经很难找出具有地域性和人文性的设计元素。而这些棘手的问题却是现代中国企业所忽视的。本论文结合 VI 设计中存在的问题进行讨论，以中国元素为研究主线，探讨中国VI 设计中缺少的重要要素
2、，提出针对国内 VI 设计现状的改进方案。文中以对中外合资企业华星钻石公司进行 VI 设计为切入点，搜集代表中国的元素，结合 VI 设计的基本原则，借助计算机辅助设计的相关软件，进行华星钻石公司 VI 设计，从而进一步说明中国元素在中国企业 VI 设计中的特殊地位。关键词：VI 设计；现代企业；西方化；中国元素LINYI BLUE ROSES CHINA STAR DIAMOND JEWELRY COMPANY VI DESIGNAbstractVI design, which is treated as the carrier of enterprise culture, is an ind
3、ispensable part of the modern enterprise. VI design should be associated with enterprise culture, regional culture and humanistic factors, so as to develop a series of design style which adapt to modern enterprise.The style of modern VI design becomes more and more diversity, however, in the mean wh
4、ile, which causes VI design lost some particular and advantaged cultural factors, so as a result, the design style is identical and the general style becomes western. At present, among some modern VI design in China, it is difficult to find the regional and humanism design element, which is really t
5、he thorny problem that always ignores by modern Chinese enterprises.In the following dissertation, I will discuss the problems existing among VI design area, search the substantial but lacking elements among VI design in China with the key clue of the regional cultural elements. In terms of the stat
6、us of domestic VI design, I put forward some indispensable improvement plan. I choose the China Star Diamond Company, which is the sino-foreign joint venture company, as the breakthrough point to deal with the VI design. I process the VI design of the China Star Diamond Company through collecting th
7、e elements which could represent regional culture, combining the basic principles of VI design, with the help of some relevant computer aided design software. So as to illustrate the special status of regional cultural elements among VI design in Chinese enterprise. Keywords: VI design; Modern enter
8、prise; Western; Regional factor目 录摘要 .IAbstract.II1 绪论.11.1 选题背景.11.2 选题意义.12 VI 设计概述.32.1 VI 设计简介.32.2 VI 设计发展历程.32.3 VI 设计的作用与意义.42.3.1 VI 设计融合中国元素的意义.43 现代 VI 设计存在的问题调研与分析.53.1 国内与国际 VI 现状分析.53.2 VI 设计存在的问题探析.53.2.1 主要问题陈述.53.2.2 问题探析.53.3 VI 设计融合中国元素的美感分析.73.3.1 色彩效果.73.3.2 图形视觉分析.83.3.3 中国元素的美感分析.83.4 中国元素运用于现代中的不利因素.93.4.1 文化的差异不容易被理解.93.4.2 图案的表现力度不够.93.4.3 现代气息不够.93.4.4 传统元素在 VI 中的表意是否准确完整.
