《上海活动策划执行 Background and Capabilities 会议策划》由会员分享，可在线阅读，更多相关《上海活动策划执行 Background and Capabilities 会议策划（28页珍藏版）》请在金锄头文库上搜索。
1、Background and CapabilitiesHolland CarneyPresidentWestern Region, U.S.Alexander Ogilvy PR Worldwide上海会议议策划公司 http:/ 善达公关会议议活动动策划Agency Facts nFounded in 1987n250 employeesnThird largest technology practice in the worldnAtlanta Boston Dallas Denver London Los Angeles San Francisco New York Silicon Va
2、lley Washington, DCnA wholly owned subsidiary of Ogilvy Public Relations Worldwide, a WPP company会议议活动动策划Global PresenceUSA Atlanta Boston Chicago Dallas Denver Los Angeles New York San Francisco Menlo Park Washington, DCEurope Barcelona Brussels Dublin London Madrid Milan Paris Prague Seville Stock
3、holm ViennaAsia/Pacific Auckland Bangalore Bangkok Beijing Chennai Guangzhou Hong Kong Jakarta Kuala Lumpur Manila Mumbai New Delhi Seoul Shanghai Singapore Taipei Wellington会议议活动动策划Superior Talent and Current ExpertiseBroad and Deep Industry RelationshipsMarket Segment LeadershipStrategic Partnersh
4、ipslPositioning and messaginglProduct launcheslTechnical product reviewslMedia relationslIndustry consultant and analyst relationslIndustry relations (partners, customers, channel, OEMs)lCommunications audit (media & analysts)lCase studieslBranding initiatives Core Agency PR Services & StrengthsCons
5、umerBusinessInfrastructure-Telecommunications -Networking -Convergence会议议活动动策划Account TeamEditorial ServicesInvestor RelationsTech Policy CommunicationsConference & Trade ShowExecutive ManagementGlobal ResourceslBrandinglWorkplace PerformancelInteractive ServicesStrategic Industry Relationships会议议活动
6、动策划Conferences and TradeshowOur team of dedicated conference managers, who managed more than 300 speaking opportunities and 20 top-level networking events in 1999, arm clients with tools and services to build their presence and maximize visibility, through:lAttendance at networking eventslSpeakers b
7、ureaulMedia Events and press conferenceslCreative presence opportunitieslSponsorship opportunitiesAgency Resources会议议活动动策划Editorial Services GroupOur in-house editorial services team, comprised largely of former print and broadcast journalists, assists in the development of the brand positioning and
8、 content through:lCorporate identity development lMessaging and positioning workshopslMedia traininglPress materialslBroadcast video editing for VNRs, corporate videos, trade show reelslCopywriting for speeches, op/eds, press releases, slogansAgency Resources会议议活动动策划Investor Relations GroupLed by in
9、vestor relations experts with more than 12 years of experience in the financial industry, Alexander Ogilvys IR Group provides specialized investor relations services for technology companies, including:lServices specialized for technology companies to assist clients in all phases of capitalizationlC
10、oordinated financial and corporate marketing communicationslShareholder communications, targeted outreach to investment community, strategic counsellFinancial press release developmentlConference call scripts and preparationlInvestor presentation developmentlInstitutional and sellside marketinglBrok
11、erage firm conference targetinglInvestment community fieldtripsAgency Resources会议议活动动策划Tech Policy Communications GroupTech Policy Communications (TPC) group provides strategic counsel and tactical implementation that helps clients position themselves effectively with key constituencies. The group i
12、s Silicon Valleys first-and -only dedicated technology policy communications team with resources in Washington DC. lRelationship building with tech policy media, trade associations, policy organizations and public officialslStrategic relationships with the Technology Network and ICANNlTech policy me
13、ssage development and managementlIndustry group outreach and coalition building lTech policy issue monitoring and analysis (Eyes and Ears) lGovernment relations outreachlCrisis management lReview of tech-related issues making news in Washington, DC (Week in Review)Agency Capabilities会议议活动动策划Global.C
14、OMM nGlobal.COMM is a client-centered approach to take a communications program global. It promotes the brand in ways that fit the companys capabilities and local, cultural and usage issues, using:G.tools: An innovative approach to multinational or global account management consisting of a proprieta
15、ry set of global communications aids:- Calendar- Contacts - Idea.Net- Interview management- Financial management会议议活动动策划Consumer Experience会议议活动动策划Business Experience会议议活动动策划Infrastructure Experience会议议活动动策划Industry RelationshipsProfessional ServicesConferencesGeorge GilderBob MetcalfeTech Policy /
16、AssociationsEsther DysonRichard J. RiordanJohn DoerrRichard Saul Wurman MediaMichael MillerTony PerkinsReferences会议议活动动策划“Alexander has been at the forefront of turning high-tech.into a cool, cultural phenomenon.For Alexander, PR is about defining the agenda.”Forbes, July 26, 1999Media Accolades会议议活动动策划“No one is better at talking up t
