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7、mics / Jeffrey Perloff.6th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-13-139263-2 (alk. paper) 1. Microeconomics. I. Title. HB172.P39 2012 338.5dc22 2010050602Copyright 2012, 2009, 2006, 2003, 2000 Pearson Education, Inc., publishing as Addison- Wesley, 75 Arlington Street,
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11、ydney Hong Kong Seoul Singapore Taipei TokyoMicroeconomicsSIXTH EDITIONJEFFREY M. PERLOFFUniversity of California, BerkeleyThis page intentionally left blank vBrief ContentsPrefacexiv Chapter 1Introduction1 Chapter 2Supply and Demand9 Chapter 3Applying the Supply-and-Demand Model42 Chapter 4Consumer
12、 Choice73 Chapter 5Applying Consumer Theory111 Chapter 6Firms and Production151 Chapter 7Costs184 Chapter 8Competitive Firms and Markets226 Chapter 9Applying the Competitive Model270 Chapter 10General Equilibrium and Economic Welfare316 Chapter 11Monopoly353 Chapter 12Pricing and Advertising394 Chap
13、ter 13Oligopoly and Monopolistic Competition436 Chapter 14Game Theory482 Chapter 15Factor Markets517 Chapter 16Interest Rates, Investments, and Capital Markets542 Chapter 17Uncertainty573 Chapter 18Externalities, Open-Access, and Public Goods605 Chapter 19Asymmetric Information637 Chapter 20Contract
14、s and Moral Hazards666 Chapter AppendixesA-1Answers to Selected Questions and ProblemsA-28Sources for ApplicationsA-44ReferencesA-52IndexA-60CreditsA-78ContentsPrefacexivChapter 1Introduction11.1Microeconomics: The Allocation of Scarce Resources1 Trade-Offs2 Who Makes the Decisions2 APPLICATIONFlu V
15、accine Shortage2 Prices Determine Allocations3 APPLICATIONTwinkie Tax3 1.2Models3 APPLICATIONIncome Threshold Model and China4 Simplifications by Assumption4 Testing Theories5 Positive Versus Normative6 1.3Uses of Microeconomic Models7 Summary 8Chapter 2Supply and Demand9CHALLENGEQuantities and Pric
16、es of Genetically Modified Foods9 2.1Demand10 The Demand Curve11 APPLICATIONCalorie Counting at Starbucks14 The Demand Function14 Solved Problem 2.116 Summing Demand Curves16 APPLICATIONAggregating the Demand for Broadband Service17 2.2Supply17 The Supply Curve18 The Supply Function19 Summing Supply Curves20 Effects of Government Import Policies on Supply Curves20
