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1、Unit 3 Creating an ImageUnit 3 Creating an ImageUnit 3 Creating an Image单击添加署名或公司信息 Unit 3 Creating an ImageUnit 3 Creating an ImageText ACorporate ImagesText BDriving Buick ForwardUnit 3 Creating an ImageUnit 3 Creating an ImageA. Look at these company logos. What brand (product or company name) do
2、es each of these logos represent?Pepsi-Cola beveragesAir Philippines CorporationToyota Motor CorporationUnit 3 Creating an Image20th Century Fox Film CorporationNikon CorporationIntel CorporationUnit 3 Creating an ImageB. Have a brainstorming on how to create animage. 1. Discuss with your partner ho
3、w to create a corporate image.2. Discuss with your partner how to create a personal image.Unit 3 Creating an ImagelogoREADING AND SPEAKINGREADING AND SPEAKINGA logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant publ
4、ic recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). Unit 3 Creating an Image READING AND SPEAKINGREADING AND SPEAKINGAn example of an abstract mark is the blue octagon representing Chase Bank, while an example of a
5、 representational mark is the “everyman” icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red “o” and Coca-Cola written in flowing red script. (http:/en.wikipedia.org/wiki/Logo)Unit 3 Creating an ImagetattooREADING AND SPEAKINGREADING
6、 AND SPEAKINGA tattoo is an ink design inserted into the skin, commonly via a needle. The tattoo, in various forms, has been used ornamentally and religiously by humans for thousands of years, with examples of tattoo work found on numerous preserved prehistoric specimens. Humans also use identificat
7、ion tattoos on domesticated animals, particularly livestock. Unit 3 Creating an Image READING AND SPEAKINGREADING AND SPEAKINGExamples of tattoo work can be seen in most human cultures, and despite some social stigma, tattoos are becoming ubiquitous in the West, with an estimated 25% of Americans we
8、aring at least one tattoo by the end of the 20th century. (http:/ 3 Creating an ImagesloganREADING AND SPEAKINGREADING AND SPEAKINGA slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The purpose of an
9、advertising slogan is two-fold: to communicate some information about the product in question whether it is a good or a serviceand to fix it in the consumers mind in a memorable way. Advertising slogans often contain the name of the product or company, though not all do. (http:/ 3 Creating an ImageM
10、ercedesREADING AND SPEAKINGREADING AND SPEAKINGMercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG), after previously being owned by Daimler-Benz. Mercedes-Benz has its ori
11、gins in Karl Benzs creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886, and by Gottlieb Daimler and engineer Wilhelm Maybachs conversion of a stagecoach by the addition of a petrol engine later that year. Unit 3 Creating an Image READING AND SPEAKINGREADING
12、 AND SPEAKINGThe Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benzs and Gottlieb Daimlers companies into the Daimler-Benz company. Mercedes- Benz has introduced many tec
13、hnological and safety innovations that have become common in other vehicles several years later. (http:/en.wikipedia.org/wiki/Mercedes-Benz)MercedesUnit 3 Creating an ImageNikeREADING AND SPEAKINGREADING AND SPEAKINGNike, Inc. is a major publicly traded sportswear and equipment supplier based in the
14、 United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (endi
15、ng May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Unit 3 Creating an Image READING AND SPEAKINGREADING AND SPEAKINGThe company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company ta
16、kes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. NikeUnit 3 Creating an Image READING AND SPEAKINGREADING AN
