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1、基于消费者行为的芙蓉王营销策略探讨基于消费者行为的芙蓉王营销策略探讨(10000 字) 摘 要：随着市场竞争加剧以及产品同质程度严重化，传统的营销显得有些心有余而力不足，只有那些能真正刺激顾客感觉、心灵和大脑，并进一步融为其生活方式的体验才能使顾客内心深处感到强烈的震撼，才能真正俘获 .基于消费者行为的芙蓉王营销策略探讨(字)摘 要：随着市场竞争加剧以及产品同质程度严重化，传统的营销显得有些心有余而力不足，只有那些能真正刺激顾客感觉、心灵和大脑，并进一步融为其生活方式的体验才能使顾客内心深处感到强烈的震撼，才能真正俘获顾客的心智。企业应在深刻把握消费者的心理基础上，制定相应的营销策略。本文主要
2、从卷烟消费者行为心理位切入点，探讨了芙蓉王营销存在的一些问题并提出相关创新策略。关键词：芙蓉王； 消费者行为 ； 营销策略Based on the Consumer Behavior and Strategy to FurongwangAbstract :Pick it up with the market competition ： and product quality, extent, with serious traditional marketing little flesh is weak, and only those who can really boost customer,
3、 heart and mind, and mingle their life experiences to make customer soul was moved to really gain the mind. the enterprise shall, in the profound grasp of the consumers foundation, the formulation of appropriate marketing strategies. Real life, the consumer buying behavior are all kinds of complicat
4、ed factors affect the internal factors, such as personal, the psychological factors and factors and external environment. king furong in 1994, the market, took a rapid and sound development. for the international packaging design of packaging gold and 10 chinese cities with great brands, the consume
5、r products, the famous quality cigarettes, 2002 and was given chinas well-known trademarks. Furong king Hongtashan hands from after taking over, and no play out the enormous potential, even brand positioning of the loss. for the above analysis furong king of the marketing strategy accordingly. this
6、article discussed in more efforts to explore furong, the marketing strategy, and a reasonable development of the preliminary study. Keywords ： furong king; marketing strategy; customer behavior摘 要：随着汽车工业的发展和人们对汽车的舒适性、安全性、可靠性要求的提高，空调系统已经成为现代汽车的标准装置。由于电子技术的高度发展和在轿车上的广泛应用，空调系统的结构也越来越复杂，控制部分的电子化程度也越来越高，
7、许多高级进口轿车已经采用微机控制原理。本文绍了汽车空调的基本理论和汽车空调上的各种器件，并对有关注意事项加以指出，空调的几种分类也加以表述，而对标致空调的使用方法和日常保养也有所提级，还列举了工作时遇到的实际问题，并举了 4 个标致实际检修事例。关键词：空调 保养 使用 故障维修制冷系统的工作原理普通的汽车空调制冷系统由压缩机，冷凝器，贮液干燥器，膨胀阀，蒸发器和鼓风机等组成，各部件采用铜管（或铝管）和高压橡胶管连接成一个密封系统。制冷系统组成l-控制装置 2-进气罩 3-蒸发箱 4-S 管 5-D 管 6-冷凝器7-C 管 8-空调压缩机 9-储液干燥管 10-L 管 11-加热器 二、汽车
8、空调的工作过程1、压缩过程 在蒸发器中吸收热量后的低压低温制冷剂气体，经压缩机进入绝热压缩后，变为高温高压气体送入冷凝器。2、放热过程 高温高压的制冷剂气体进入冷凝器后，与环境空气进行热交换，变为高温高压液体，在冷凝过程中变成液体放出大量的热3、节流过程 高压的制冷剂液体由冷凝器中排出后，经贮液器干燥和过滤，通过膨胀阀节流和减压，变为低压液气混合物进入蒸发器。4、蒸发过程 经节流后的低压制冷剂进人蒸发器中汽化，吸收车内空气的热量，变成低压低温蒸气，同时使车内温度降低。压缩机不停地运转，以上 4 个过程就不断地循环。目 录 字第一章 汽车空调的概述 1第一节 汽车空调的组成与分类 1第二节 汽车
9、空调系统的工作原理 2第二章 汽车空调系统的结构 3第一节 汽车空调制冷系统的构造 3 第二节 汽车空调的暖风装置 6第三节 汽车空调的通风与净化装置 8第三章 汽车空调系统的电路及原理 9第四章 汽车空调系统的使用与检修 11第一节 汽车空调的正确使用 11第二节 汽车空调的日常检查 12 第三节 汽车空调日常维修的技术操作 14第四节 汽车空调的日常保养 20第五章 汽车空调系统的检修实例 20参考文献 24外文翻译 摘 要文化与语言密不可分。语言是种有助于记录和阐释文化的媒介，正是通过语言，人脑中零碎的印象和概念才得以以具体的文字方式重组。一种特定语言中的词汇，除非包涵了文化元素，否则只
10、是字典中毫无生命力的符号。文化因语言而得以活灵活现。另一方面，文化不仅仅是人类自身的相互关系和行为方式，即文化不只关乎到人类本身，还关系到动物。人类不是孑然一身的，因为无论过去，现在，将来，动物都相伴其间。它们使人类的生活变得便利，并为其增添乐趣。动物词汇应用频繁，除了本身所指的动物外，还包含一些引申义。本文拟从中英文化，历史，思维模式等方面对一些动物词汇及相关词句进行分析，并探究造成这些差异的可能原因。关键词：动物词汇 比较分析 引申义 文化The Comparative Study on Animal Terms between English and Chinese from the P
11、erspective of CultureABSTRACT Culture and language are inseparably interwoven. Language is a vehicle that helps record and interpret culture; its through language that pieces of abstract impressions and conceptions in mans mind can be reconstructed in concrete words. Only when words and phrases in a
12、 certain language are combined with some cultural elements could they cease to be dead symbols of meaning as what they are in the dictionary. Culture becomes alive by means of language. On the other hand, culture is more than the interrelationships and behavior patterns of mankind, in other words, c
13、ulture is not only unique to human, but also something concerning animals. Humankind is not separate beings, for animals came before us, now surround us and will help us along into the future. They facilitate and add spice to human life. Animal terms, as one group of the most frequently used lexicon
14、s, carry some extended meanings more than what they denote on the surface, since with the elapse of time, human beings have tied these words with their habits, customs and society. This article will analyze several animal terms and the relevant expressions in terms of the Chinese and English culture
15、s, histories, thinking models etc., and explore the possible reasons which can account for these differences. Keywords：animal terms comparative analysis extended meaning cultureCONTENTS 8100 字 AbstractI摘要 II 1 Introduction 12 The Comparative Analysis of Some Animal Terms . 22.1 Dragon.22.2 Cat .2 2.
16、3 Goat (Sheep) .32.4 Rat (Mouse) .52.5 Elephant.62.6 Raven (Crow) .73 The Causes of Cultural Differences.93.1 Language Determinism93.2 Lexical Gap and Cultural Gap.9 3.3Different Histories,Geographic Features and Mode of Production. . 103.4 Mythology, Religions and Customs.113.5 Different Thinking Models and Aesthetic Judgements.123.6 Associative Meaning and Semantic Change.134 The Significance of the Study. .155 Conclusion. 16References. 17 Acknowledgements19 内容简介本工
