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1、Teaching Courseware: New Business English Intensive ReadingBook Two1New Business EnglishIntensive Reading Book TwoBPicture-Word Associating Game Unit SixUnit SevenUnit EightUnit NineUnit TenUnit Six ManagementUnit Seven InterviewUnit Eight TrademarkUnit Nine Successful BusinessmenUnit Ten Successful
2、 Business2WarmupTextTranslationNotesNew WordExamplesExercisesExtendedActivitiesUnit Six - Reading I Areas of Management3Text Areas of Management1. Within any large company, the top, middle, and first- line managers work in a variety of areas including marketing, finance, operations, human resources,
3、 and information.2. Marketing includes the development, pricing, promotion, and distribution of a product or service. Thus, marketing managers are responsible for getting products and services to buyers. Marketing is especially important for firms dealing in consumer products, such as Procter 完好的；健全
4、的；无恙的e.g. Thats very sound advice；you should take it. He is politically sound. The surveyor reported that all the walls were completely sound. The doctor certified that she was of sound mind (心智健全). sound asleep: 酣睡；沉睡e.g. The children are in sound asleep. 2) linking v. 听起来；令人觉得, 似乎e.g. Your cough s
5、ounds better. Does this sentence sound right?It sounds as ifas though 好像；听起来 sound like 听起来像；似乎e.g. That sounds like a good idea!4512. among other things / places / factors etc.除了(别的东西)以外e.g. At the meeting they discussed, among other things, recent events in Japan. Id like him to look specifically
6、at Personnels computing problems among other things. 13. foreman n. 领班overseer 监工；工头supervisor 主管14. disseminate vt.传播；散布e.g. Israeli columnist says Israeli army disseminates disinformation to distract attention from Gaza massacre. dissemination n. 传播；散布e.g. the dissemination of information about ne
7、w tax rules4615. emergence n. 出现e.g. The 1960s saw the emergence of many new nations. The dramatic emergence of many new towns is a sign of rapid urbanization. emerge1)vi. 出现；浮现；露出e.g. The sun emerged from behind the clouds. Several interesting new poets have emerged in recent years. 2)vi. 显露；露出真相e.
8、g. Eventually. the truth of the matter emerged. 4716. at all levels 在所有的层面level1) n. 级别at.level 在.级别e.g. Training is offered at each level in the department. 2) n. 程度e.g. Increased supplies are needed to meet the level of demand. Dolphins show a high level of intelligence. 3) n. 标准；水准e.g. a high lev
9、el of achievementStudents at this level may have problems with basic grammar. 4817. rather1) vt. 收集e.g. He travels about the world gathering facts about little. known diseases. As we came onto the slope, we gathered speed. 2) vt.采集；收获e.g. Gather your toys up. The farmers are gathering in the corn. 1
10、8. division1) n. 分开；区分division of something betweenamonginto somethinge.g. the division of words into syllables2) n.部门；(机关的)科；处e.g. the Computer Services Divisionthe sales division of a company49ExercisesI. Read the text carefully again and discuss the following questions. II. Choose the best answer
11、 to each of the following questions. III. Give the English words or phrases according to the meanings provided. IV. Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary. V. Rewrite the following sentences and replace the underline
12、d words with appropriate words or phrases from the text. VI. Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.501.How many levels are there in management? And what are they?The key comes from Paragraph 1:There are three lev
13、els in management .They are the top manager, middle managers, and first line managers.2.What are the five areas of management mentioned in the text?The key comes from Paragraph 1:The five areas of management are marketing, finance, operations, human resources, and information.513.What are the respon
14、sibilities of marketing managers?The key comes from Paragraph 2:Marketing managers are responsible for getting products and services to buyers.4.What does marketing include?The key comes from Paragraph 2:Marketing includes the development, pricing, promotion, and distribution of a product or service
15、.525.What are financial managers responsible for?The key comes from Paragraph 4:Financial managers are responsible for planning and overseeing its financial resources.6.What are a firms operations?The key comes from Paragraph 5:A firms operations are the systems it uses to create goods and services.
16、537.What are the responsibilities of operations managers?The key comes from Paragraph 5:Operations managers are responsible for production control, inventory control, and quality control, among other duties.8.What are human resources managers responsible for?The key comes from Paragraph 6:Human resource managers are responsible for hiring employees, training them, evaluating their performance, deciding how they should be compens
