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1、Marketing planNinaPD11.1 Raffles Institute 2011-12-131Design &MarketingCONTENTS2AbstractConclusionsReferences MethodologyIntroductionResults3AbstractWe know that the juice in the beverage market, a large share, especially vegateble juice. The largest consumer group is women. Huiyuan is the relativel
2、y early into the juice market, and sales of large, other companies have also introduced 100% pure fruit juice, why Huiyuan can do better, that is what I need to study the contents.4IntroductionHope that through the research of marketing, better understanding to culture and history of the brand,depth
3、 research of the marketing strategy and brand customer orientation. and productAnd product features, including: packing, taste, customer base, etc 5MethodologyMy sources of information and large supermarkets and small convenience stores, I call some of the customers and sales staff to answer my ques
4、tionnaire, and statistical dataMethodology7ResultsThe proportion of men drinking fruit juice is relatively lowDrinking fruit juice, the average age of women is around 27 years oldSingle women like small packages of fruit juice, on the contrary, married women usually buy large volumes of packaging Mo
5、st people choose to buy domestic brandsYoung girls prefer cartoon packaging Most people first consideration is the taste of fruit juice8Through the survey found that young girls in the purchase process, more consideration is the product packaging, bright colors and lively patterns will affect the mo
6、od of their purchase, they are like specia land new things However, most people pay more attention to the taste of fruit juice and juice qualityResults9Huiyuans share of the success of most of the juice market, I think the main reason is their marketing strategy. They are always packed and timely ch
7、anges in various media of publicity, which gives the consumer a good impressionDiscussionThrough the survey found that young girls in the purchase process, more consideration is the product packaging, bright colors and lively patterns will affect the mood of their purchase, they are like specia land
8、 new things However, most people pay more attention to the taste of fruit juice and juice quality10ConclusionsThrough the above study, we clearly have to understand the brand of fruit juice, understanding to culture and history of the brand,depth research of the marketing strategy and brand customer Understand the development of a brand and they convey a message to customers, from my research,through these data ,we can see more and more people drinking pure natural fruit juice, because it will bring them good health11Thank you!
