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1、第三届中国老年人第三届中国老年人 住房发展论坛住房发展论坛保罗保罗蒙哥马利蒙哥马利 主席主席 Paul Montgomery CHAIRMANThe Growing MarketTrends in Seniors Living - Changing mix of housing - Floor area and sales prices - Market demographics - Business ModelFactors that increase chance of sale success. Examples of award winning developmentsImportan
2、t design elementsProject delivery framework成功的老年人住房成功的老年人住房蓬勃发展的市场蓬勃发展的市场老年人住房的趋势老年人住房的趋势 -变化中的住房结构变化中的住房结构 -房屋面积与销售价格房屋面积与销售价格 -市场群体市场群体 -业务模式业务模式提高销售成功率的因素提高销售成功率的因素。获奖开发获奖开发 项目范例项目范例重要设计元素重要设计元素项目交付框架项目交付框架皇家澳洲颐养服务皇家澳洲颐养服务(RDNS)RDNS Seniors Housing CapabilitiesRDNS is one of Australias largest, o
3、ldest and most respected aged care companies. Established in1887, it now supports more than 40,000 elderly people across Australia and New Zealand.The organisation also has a world class call centre and telehealth capability. All of these services are in turn supported by a renowned Research and Edu
4、cation Institute with links to premier Australian Universities.RDNS has assembled a team of Australias finest experts in Seniors Housing design and management. Most of the team also have extensive international experience from the USA, Europe and the Middle East.RDNS在在老年人住房老年人住房方面的方面的能力能力RDNS是澳大利亚规模
5、最大、历史最久、声誉最 高的养老护理公司之一。RDNS创建于1887年， 目前为4万多名澳大利亚和新西兰老年人提供支 持服务。该组织还设立了一家世界级的呼叫中心，具备 一流的远程医疗保健能力。这些服务，得到了 一家与澳大利亚顶尖大学保持密切联系之知名 研究教育机构的鼎力支持。RDNS组建了一支澳大利亚老年人住房设计与管 理的顶级专家团队。多数团队成员还拥有在美国、欧洲和中东地区的丰富国际工作经验。In home careREFERRALSHospitalsDoctorsIndividuals and familiesrdns Nursing care Personal care Domesti
6、c assistanceApartmentsSeniors Living DevelopmentsHome dwellings2,000,000 visits pa40,000 clients pa皇澳颐养皇澳颐养RDNS Seniors Housing CapabilitiesRDNS can provide a range of services including:Specialist aged care and seniors livingStrategic Master PlanningService PlanningProject ManagementFacilities and
7、Asset ManagementRDNS Seniors Housing team have successfully designed, built and managed more than 350 award winning aged care and seniors living projects across Australia.RDNS老年人住房能力老年人住房能力RDNS提供的一系列专业服务，包括：专业的养老护理与老年人住房战略性总体规划服务规划项目管理院所与资产管理RDNS老年人住房团队已在澳大利亚各地成功 设计、建造和管理了350多个养老与老年人住 房项目，并多次荣获大奖。So
8、urce; Warren Hogan ANZ September 2011 资料来源：Warren Hogan ANZ，2011年9月Australia 澳大利亚China中国349,000,000Percentage of Seniors Units built 010203040506070before 19821982 - 19911992 - 20012002 - 20123 bedroom units 3居室单元房1 bedroom units 1居室单元房Adapted from RVA/GT Survey 2011 摘自2011年RVA/GT调查% percentage老年人单元
9、房建成老年人单元房建成 的百分比的百分比Internal floor area and average sale price 20110204060801001201401601234$480,000Square metres 平方米Bedroom 卧室Bedrooms 卧室Bedrooms 卧室Bedrooms 卧室$200,000$305,000$680,000Larger units attract higher yield 单元房更大，收益更高2011年室内面积与平均年室内面积与平均 销售价格销售价格Information about 市场概况市场概况 the market 8% of
10、 people aged 65+ reside in seniors villagesIncreased market penetration expected to be 12% within 10 yearsAverage age at entry is 73 yearsAverage length of stay is 9 yearsMore than 60% enter as a couple 65岁以上的老人，8%住在老人村 市场渗透力日益增大，预计10年内 将增至12% 平均入住年龄是73岁 平均居住年限是9年 60%以上是夫妻一起入住Business Model 业务模式业务模式
11、4% Strata Title 15% Rental81% are Loan/Lease - resident “lends” developer money to lease the apartment. Example $480,000 - the developer can earn investment income from this amount e.g interest of $25,000 pa - the developer also deducts a Deferred Management Fee e.g 30% deducted over 1st4 years = $1
12、40,000 - developer also charges weekly maintenance fees of up to $500 per week4%为分权房 15%为租赁房81%为借款/租房 - 住户以“借钱”给开发商的方式来 租赁公寓。 如$480,000- 开发商可从这笔钱中获得投资收入， 如每年$25,000的利息- 开发商还扣除分期管理费，如头四 年扣除30% = $140,000- 开发商还收取每周维护费，每周约 为$500Profitability 盈利能力盈利能力3 seniors living companies with more than 70 sites1.
13、Annual Revenue $960M Net profit after tax $337M2. Annual Revenue $805M Net profit after tax $201M3. Annual Revenue $350M Net profit after tax $121M三家老年人住房公司，共计70多 个场所1. 年营业收入 $9.6亿 税收净利润 $3.37亿2. 年营业收入 $8.05亿 税收净利润 $2.01亿3. 年营业收入 $3.5亿 税收净利润 $1.21亿Derived from 2011/12 accounts + Caution the 3 exampl
14、es are not necessarily comparable because of different accounting treatments the mental wellbeing i.e. areas for meditation, tai chi, yoga, garden for quiet contemplation, areas for quiet conversation with family, friends and staff; the spiritual wellbeing is personal, both in what we do and how we
15、do it. It might involve organised payer, worship, meditation, time in nature or a host of other activitiesSeniors villages encourage intergenerational participation an interaction with residents and provide child play equipment and dedicated play areas 老年人住房其他重要老年人住房其他重要 设计原则设计原则4 支持居民的身体/心理/精神生活 建筑
16、、设施、花园和场地，能够强化居民的身 体/心理/精神生活 建筑、设施、花园和场地的设计必须要能促 进：身体健康，即健身馆、网球场、游泳池、球洞区、 草地滚球场等；心理健康，即心理辅导、太极、瑜伽区域、静想园、与家人、朋友和工作人员安静谈话的区域；精神健康是指个人所做的事及其做事方式方面的状态。它包括有组织的祈祷、礼拜、坐禅、与自然相处或其他多种活动 老人村鼓励居民跨代互动，提供儿童游乐设备和 专用游乐区老年人住房其他重要设计原则老年人住房其他重要设计原则Other important design principles for seniors Other important design principles for seniors 5Provide Eco
