《(湖南专用)(新课标)2014高考英语二轮复习方案 专题限时集训32 说明文型阅读简答1》由会员分享，可在线阅读，更多相关《(湖南专用)(新课标)2014高考英语二轮复习方案 专题限时集训32 说明文型阅读简答1（5页珍藏版）》请在金锄头文库上搜索。
1、1专题限时训练专题限时训练( (三十二三十二) ) 说明文型阅读简答说明文型阅读简答( (一一)(限时：25 分钟) (一)Australian scientists have defended their conclusion that climate change is decreasing the width of leaves. The research by Dr Greg Guerin and his colleagues of the University of Adelaide, found a link between increasing temperatures and
2、a narrowing in leaves of a particular species of plant that grows in the Mediterranean climate of South Australia. “If it was hot but also wet, the plant could evaporate (使 蒸发) water out of its leaves to keep cool, but because its so dry, especially in summer, the plants cant afford to do that， ” sa
3、ys Guerin. “Another way to keep cool is to have narrower leaves that dont get as hot and cool down quicker.” But Dr Richard Duncan from Lincoln University in New Zealand reanalyses the data supplied by Guerin and his colleagues and comes to a different conclusion. “There isno evidence of a link betw
4、een changes in mean leaf width and recent climate warming， ” writes Duncan. Guerin and his colleagues originally measured leaves from specimens(标本) collected between 1882 and 2001. In the study, they found leaves growing closer to the equator were narrower than those growing further away and leaf wi
5、dth had declined over the study period, coinciding with a recent warming of temperatures. But in his analysis, Duncan split Guerin and his colleagues data into two time periodsbefore about 1950 when state temperatures were fairly steady, and after that time when they were on the rise. He says leaf n
6、arrowing occurred previous to about 1950 before the beginning of warming and remained constant after that time, a period during which temperatures increased. But Guerin and his colleague Professor Andrew Lowe defend their original findings, saying that the leaf data before about 1950 is very small i
7、n number and this means its impossible to split the data into the two periods Duncan used and get “statistically reliable” results. 1According to Dr Greg Guerin, how does the plant keep cool in hot but wet weather？(No more than 8 words)_ 2Why are the leaves in South Australia becoming narrower? (No
8、more than 7 words) _ 3After reanalysing the data supplied by Guerin and his colleagues, what does Dr Richard Duncan conclude? (No more than 15 words) _ 4In the opinion of Dr Greg Guerin and his colleague, why are Dr Richard Duncans results unreliable？(No more than 15 words)_2(二)Advertising has becom
9、e the most important marketing tool for companies to launch their products on the market. With the print and electronic media becoming an important part of life, advertising plays a significant role in the success of new products. Successful advertising campaigns view customers as kings, and once th
10、ey love a product, its sure to become a popular brand. From soft drinks to shampoos or luxury cars, advertising can create a completely different world for a product and the company. The magic of successful advertising campaigns is such that products just dont remain thingsthey move on to become bra
11、nds in the eyes of consumers. The importance of marketing in todays business environment is undoubtedly immense. No firm can sit back and watch their competitors take over the market. Choosing the right time to launch a product is one of the essential factors in deciding the fate of a new launch. Ma
12、rketing strategies govern the success of products and advertising forms a part of a marketing plan. Below are some basic parameters (决定因素) of successful marketing to help you know the answer to the question “How to develop a successful advertising campaign？”To ensure that the advertisements can prom
13、ote the product, the marketing teams and ad agencies focus on market research. The importance of market research is so obvious that nobody can ignore it. Knowing about the target audience and understanding their need help the marketing teams set their sales goals in a more organized manner. To survi
14、ve in a competitive market by surpassing(胜过) the competitors, effective market research is required. So by analysing various parameters, firms can come up with better decisions and options and work out a more reasonable marketing mix strategy. 1What makes advertising play an important role in the success of a new product？(No more than 12 words)_ 2According to Paragraph 2, what is the importance of successful advertising campaigns？(No more than 12 words)_ 3What must be done at first in order to develop a successful advertising campaign？(No more than 5 words)_
