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1、1WebWebWeb CommerceCommerceCommerce LawLawLaw throughthroughthrough TechnologicalTechnologicalTechnological LensesLensesLensesGeorgeGeorgeGeorge E.E.E. DarbyDarbyDarby RegisteredRegisteredRegistered PatentPatentPatent AttorneyAttorneyAttorney TeleportTeleportTeleport AsiaAsiaAsia ConsultingConsultin
2、gConsulting darbylawteleport-darbylawteleport-darbylawteleport-WebWebWeb CommerceCommerceCommerce willwillwill surpasssurpasssurpass OneOneOne TrillionTrillionTrillion USDUSDUSD bybyby 200320032003 WebWebWeb commercecommercecommerce is is is moremoremore securesecuresecure thanthanthan physicalphysi
3、calphysical commercecommercecommerce BusinessBusinessBusiness tototo businessbusinessbusiness is is is a a a 10x10x10x tototo 100x100x100x biggerbiggerbigger marketmarketmarket thanthanthan businessbusinessbusiness tototo consumerconsumerconsumer SupplySupplySupply chainchainchain managementmanageme
4、ntmanagement DistributionDistributionDistribution channelchannelchannel managementmanagementmanagement ExtranetsExtranetsExtranets asasas unifiedunifiedunified messagingmessagingmessaging platformsplatformsplatforms amongamongamong tradingtradingtrading partnerspartnerspartnersTheTheThe LawLawLaw of
5、ofof WebWebWeb Commerce:Commerce:Commerce: SelectedSelectedSelected TopicsTopicsTopics Contracts for Web Commerce Services Payment Systems Online International Sales and Dispute Resolution Cyber agents forforfor IAPs,IAPs,IAPs, ISPs,ISPs,ISPs, andandand Internet Access Provider (“IAP”) Dialup and de
6、dicated access Retail, usually modem pool Wholesale, usually frame relay “How oversold” to Backbone Port Internet Service Provider (“ISP”) Portals, search engines Merchant storefronts (goods and/or services, B2C or B2B) Something free (tease), e.g., e-zine, chat, Web BBS, info, etc.2 CSPs.CSPs.CSPs.
7、 Commerce Services Provider (“CSP”) Provides services to merchant storefronts and other “retail” Websites Party authentication, secure payments processing, credit checks, marketing services, order fulfillment, supply chain management, distribution channel management, payload conversion, etc.TheTheTh
8、e NetworkNetworkNetwork ArchitectureArchitectureArchitecture ofofof WebWebWeb CommerceCommerceCommerce The Internet Backbone First-Tier Network Access Points (“NAPs”): SFO, ORD, DCA, EWR Second-Tier Metropolitan Area Exchanges (“MAEs”): SJC, LAX, DFW, ATL, SEA, BOS, etc. Webservers at NAPs or MAEs C
9、SPs Webservers host merchant storefronts for ISPsImplementingImplementingImplementing WebWebWeb CommerceCommerceCommerce WebWebWeb SiteSiteSite DesignDesignDesign - - - “Static”“Static”“Static” versusversusversus “Dynamic”“Dynamic”“Dynamic” constructionconstructionconstruction ofofof Webpages,Webpag
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11、pagesWebpagesWebpages “built“built“built ononon thethethe fly”fly”fly” in inin responseresponseresponse tototo enduserenduserenduser queriesqueriesqueries (search(search(search engineengineengine hits),hits),hits), navigation,navigation,navigation, andandand cookies.cookies.cookies. Leaders:Leaders:
12、Leaders: airlines,airlines,airlines, MROMROMRO vendorsvendorsvendorsImplementingImplementingImplementing WebWebWeb CommerceCommerceCommerce WebWebWeb SiteSiteSite DesignDesignDesign - - - WebWebWeb CommerceCommerceCommerce advantagesadvantagesadvantages 1.1.1.ConvenienceConvenienceConvenience2.2.2.C
13、ontrolControlControl3.3.3.LowLowLow pricepriceprice4.4.4.ValueValueValue5.5.5.QualityQualityQuality6.6.6.UniquenessUniquenessUniquenessImplementingImplementingImplementing WebWebWeb CommerceCommerceCommerce WebWebWeb SiteSiteSite DesignDesignDesign - - - ConsumerConsumerConsumer purchasepurchasepurc
14、hase motivationsmotivationsmotivations andandand typestypestypes1.1.1. LonelinessLonelinessLoneliness andandand boredomboredomboredom2.2.2. Education/careerEducation/careerEducation/career3.3.3. NecessitiesNecessitiesNecessities4.4.4. HedonicHedonicHedonic (for(for(for pleasure)pleasure)pleasure)3A.
15、A.A. ImpulseImpulseImpulse purchaserspurchaserspurchasersB.B.B. PatientPatientPatient purchaserspurchaserspurchasersC.C.C. AnalyticAnalyticAnalytic purchaserspurchaserspurchasersImplementingImplementingImplementing WebWebWeb CommerceCommerceCommerce WebWebWeb SiteSiteSite DesignDesignDesign - - - BusinessBusinessBusiness MarketMarketMarket FactorsFactorsFactors1.
