《英语专业毕业论文-Carrefour and Wal-Mart pricing strategy analysis》由会员分享，可在线阅读，更多相关《英语专业毕业论文-Carrefour and Wal-Mart pricing strategy analysis（20页珍藏版）》请在金锄头文库上搜索。
1、1Thesis（字号初号对应磅值 42，居中）Carrefour and Wal-Mart pricing strategy analysis（以下字号二号对应磅值 22，不加粗）Department:Name: Class: No.: Advisor: Submitted Date English（统一：月日，年） Defense Date _Carrefour and Wal-Mart pricing strategy analysis2Abstract Carrefour and Wal-Mart are well-known multinational supermarket as a
2、 global retail giant, ranked first and second place respectively, occupy, but the strength difference is entirely different. Wal-Mart in recent years has maintained the top spot in the Fortune 500, far outside the Carrefour in dozens may be in the same language. Therefore, although the oldest one is
3、 the second oldest one, Carrefour can only be regarded as only brother. However, in the emerging market for the Chinese market, is the little brother to the situation completely turned over, much to the brother left behind. Some years ago, Carrefour has been profitable, and is only profitable to ent
4、er the Chinese market, foreign retailers. Carrefour How can Wal-Mart in China is far ahead of it? Is the pricing, I am from the analysis of pricing differences between the two major supermarket pricing and the same point, to understand why they succeed.Key words international; English; business Carr
5、efour、Wal-Mart 、pricing1. Carrefour and Wal-Mart is well-known multinational supermarket as a global retail giant why they succeed.Carrefour and Wal-Mart are well-known multinational supermarket as a global retail giant, ranked first and second place respectively, occupy, but the strength difference
6、 is entirely different. Wal-Mart in recent years has maintained the top spot in the Fortune 500, far outside the Carrefour in dozens may be in the same language. Therefore, although the oldest one is the second oldest one, Carrefour can only be regarded as only brother. However, in the emerging mark
7、et for the Chinese market, is the little brother to the situation completely turned over, much to the brother left behind. Some years ago, Carrefour has been profitable, and is only profitable to enter the Chinese market, foreign retailers. Carrefour How can Wal-Mart in China is far ahead of it? Is
8、the pricing, I am from the analysis of pricing differences between the two major supermarket pricing and the same point, to understand why they succeed. 2. Carrefour and Wal-Mart history2.1 B2BCarrefour store opened on June 3, 1959, in suburban Annecy near a crossroads (carrefour in French). The gro
9、up was created by Marcel Fournier, Denis Defforey and Jacques Defforey and grew into a chain from this first sales outlet. In 1999 it merged with Promods, known as Continent, one of its major competitors in the French market.Marcel Fournier, Denis Defforey and Jacques Defforey had attended several 3
10、seminars in the United States led by The Pope of modern distribution Bernardo Trujillo, who influenced other famous French executives like douard Leclerc (E.Leclerc), Grard Mulliez (Auchan), Paul Dubrule (Accor), and Grard Plisson (Accor). Their slogan was No parking, no business.The Carrefour group
11、 pioneered the concept of a hypermarketdubious discuss, a large supermarket and a department store under the same roof. They opened their first hypermarket June 15, 1963 in Sainte-Genevive-des-Bois, near Paris in France.3）In April 1976, Carrefour launched a private label Produits libres (free produc
12、ts libre meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs, including oil, biscuits (crackers and cookies), milk, and pasta, sold in unbranded white packages at substantially lower prices.May 2011: Considering the stagnant growth and has faced increased competition
13、in France from rivals including Casino Guichard-Perrachon SA, Carrefour will expense 1.5 billion-euro ($2.1 billion) to change the supermarket with new concept as Carrefour Planet in Western Europe.2.2 Sam Walton, a businessman from Arkansas, began his retail career when he started work on June 3, 1
14、940, at a J. C. Penney store in Des Moines, Iowa where he remained for 18 months. In 1945, he met Butler Brothers, a regional retailer that owned a chain of variety stores called Ben Franklin and that offered him one inNewport, Arkansas.4Walton was extremely successful in running the store in Newpor
15、t, far exceeding expectations.5 However, when the lease came up for renewal, Walton could neither come to agreement on the existing stores lease renewal nor find a new location in Newport. Instead, he opened a new Ben Franklin franchise inBentonville, Arkansas, but called it Waltons Five and Dime. T
16、here, he achieved higher sales volume by marking up slightly less than most competitors.6On July 2, 1962, Walton opened the first Wal-Mart Discount City store located at 719 Walnut Ave. in Rogers, Arkansas. The building is now occupied by a hardware store and an antique mall. Within five years, the company expanded to 24 stores across Arkansas and reached $12.6 million in sales.7 In 1968, it opened its first stores outside Arkan
