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1、strategic planning of Geely,-after buying Volvo,Acquisition case,Challenges,Benefits derived,Current development,Future strategy,Acquisition case,started: end of 2008thconsultation phase: Oct 10 ,2009Success: March 18 ,2010,1 brand9 products3 vehicle platformsUse of core intellectual property rights
2、Global sales and service networkFactories and R & D personnelOther technical support,Acquisition list,FROM: Brand value Technical capacity Effect of advertising Future development,Benefits derived,Personnel Brand Funds Operate Culture,Challenges,Financial statements (2011),Current development,20.3% 449, 255 cars 125.5 billion SEK 163.6 million SEK Fastest growing,Future strategy,Brand operation: Core: luxuryProduct development: Core: breakthroughMarket expansion: Core: business, public service vehicles,End,
