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1、毕 业 论 文题目 义乌小商品市场现状及发展战略研究 学生所在学院 经济管理学院 专 业 工商管理 学 号 学 生 姓 名 指 导 教 师 助理指导教师 起 止 日 期 Graduation Thesis of City College of Science and Technology Chongqing UniversityYiwu commodity market situation and development strategy researchUndergraduate:Tong Xing YangSupervisor: Liu ZhenMajor: Business Admins
2、trationSchool of Economy And ManagementCity College of Science and TechnologyChongqing UniversityJune 2012摘 要自第一次鸦片战争以后，中国便进入了半殖民半地封建社会，在内外力的压迫和驱使下开始了痛苦且畸形的近代化历程。在这种时代背影下成长起来的晚清工商业企业家都处在十分恶劣的生存环境之中，他们不得不在外国资本主义和本国封建主义的双重压迫下生存和发展。在众多工商企业家中才识超群经营管理最为成功的当数胡雪岩。一方面胡雪岩秉持了中华民族优良传统，在“戒欺”和“真不二价”等方面率先垂范为其成功奠定
3、最根本的基石，另一方面胡雪岩也顺应时代潮流在与外商接触中积极汲取先进的经营管理理念，创造性地应用于其经营管理实践，收到了良好的成果业绩。同时他仗依权贵，顶着“红顶商人”的名号，经营阜康银号、中药材、丝茶等业务，其中最为有名的是阜康银号和胡庆馀堂雪记药号，资金最高时竟达二千万两之巨，创造了近代微商的极致辉煌。他在创造自身辉煌的同时也留下了一些颇为重要的经济思想，其中最为重要的是他的企业经营管理思想。本文拟从其时代背景和个人背景、经营管理内容和实践、经营管理思想特点以及对其经营管理思想的评价几个方面来阐述和讨论胡雪岩经营管理思想。最后本文既承认胡雪岩在政治上的封建反动性，权力经济的腐败性，同时也肯
4、定他在经济领域，尤其在企业经营管理方面所做出的成就和贡献。关健词：胡雪岩 企业经营管理 思想方法 评价 启示AbstractSince the first Opium War, China has entered into a semi-colonial and semi-feudal society, which started its painful and deformed modernization course under the external oppression and drive. Industry and commerce enterprisers of the late
5、 Qing Dynasty who grew up under the times shadow all are in very bad living surroundings, So they had to survive and develop under the double oppression given by the foreign capitalism and domestic feudalism. Of numerous Industry and Commerce enterprisers, Hu Xueyan is the most successful person in
6、the operation and management who possess superior ability and knowledge. On the one hand, Hu Xueyan grasps the fine Chinese traditions, taking the lead in setting himself as an example to lay the most fundamental cornerstone for its success in the aspects no deception and the real thing etc; On the
7、other hand, Hu Xueyan also towards the flow of the times actively absorbs advanced operation and management ideas during the contact with foreign businessmen, creatively applies in its operation and management practice and has received good achievement performance. He relies on the influential offic
8、ials and braves the name of Red-Roofed Businessman, running Fu Kang bank, Chinese traditional medicine, silk tea business etc. Among these the most famous is Fu Kang bank and Hu Qingxu drugstore, whose capital soar to 20 million Liang the highest giant funding, having creating the acme brilliance of
9、 the modern Wei business. Being in the creation of his brilliance, he also leaves some very important economic thought, among which the most important one is his enterprise operation management ideas. However, of course, some of these operation management thoughts are forward, positive, while some a
10、re backward, negative. This paper is about to explain and discuss Hu Xueyan operation management ideas from the following aspects, namely, the times and personal background, operation management content and practice, the characteristic of the operation management ideas, the evaluation of the operati
11、on management ideas. In conclusion, this paper not only admits Hu Xueyan in political feudal reactionary, power economic corruption, but also affirms him in the economic area, especially the achievement and contribution made in the aspects of enterprise operation management.Key Words: Hu Xueyan Ente
12、rprise Operation Management Idea Methods Evaluation Enlightenment目 录摘 要.ABSTRACT.第 1章 绪 论.11.1 论文研究背景 .11.2 选题意义 .31.2.1 理论意义 .41.2.2 现实意义 .41.3 论文研究思路和方向 .41.4 论文研究方法 .41.5 论文研究的创新点 .51.6 论文的结构 .5第 2章 义乌小商品市场的发展历程.72.1 义乌鸡毛换糖的历史变迁 .72.2 第一代马路市场阶段 .92.3 第二代棚架集贸市场阶段 .102.4 第三代棚架市场阶段 .112.5 第四代大型室内柜台式市场阶段 .112.6 第五代国际商贸城阶段 .11第 3章 义乌小商品市场的现状研究.133.1 义乌小商品市场的特点 .133.1.1 品种最全、价格低廉 .143.1.2 管理规范、服务配套 .143.1.3 网络庞大、辐射强劲 .143.2 义乌小商品市场发展中有利的条件 .133.2.1 内部优势 .
