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1、System Initiative on Environment and Natural Resource SecurityThe New Plastics EconomyCatalysing actionJanuary 2017In Collaboration with the Ellen MacArthur FoundationWorld Economic Forum 2016 All rights reserved.No part of this publication may be reproduced ortransmitted in any form or by any means
2、, including photocopying and recording, or by any information storage and retrieval system.REF 3The New Plastics Economy - Catalysing actionContents4 Preface5 Foreword6 In Support of the New Plastics Economy12 Executive Summary14 Global Momentum for a Plastics Rethink is Greater than Ever16 The Road
3、 Ahead: Three Distinct Strategies to Drive the Transition30 The New Plastics Economy Initiative: A Catalyst for Change34 Appendix: Key Analytical Assumptions37 Acknowledgements and Disclaimer38 Endnotes42 About the Ellen MacArthur Foundation4 The New Plastics Economy - Catalysing actionIn January 20
4、16, the World Economic Forum, the Ellen MacArthur Foundation and McKinsey & Company published the report The New Plastics Economy Rethinking the future of plastics. It was produced as part of MainStream a multi-industry, global initiative which aims to accelerate business-driven innovations and help
5、 scale the circular economy. For the first time, the report provided transparency on global plastics material flows and associated economics. It found that, while plastics and plastic packaging are a key part of the global economy, the current plastics economy has significant drawbacks that are beco
6、ming more apparent by the day. In addition, it presented a blueprint for a more effective plastics system based on circular economy principles in effect, a New Plastics Economy.In May 2016, the Ellen MacArthur Foundation launched the New Plastics Economy initiative a bold, three-year project to mobi
7、lize the reports recommendations, together with its Lead Philanthropic Partner the Eric and Wendy Schmidt Fund for Strategic Innovation; its Philanthropic Funders MAVA Foundation, Oak Foundation, and players of Peoples Postcode Lottery (GB); its Core Partners Amcor, the Coca-Cola Company, Danone, MA
8、RS, Novamont, Unilever and Veolia; and a broad group of participant companies, cities and governments across the value chain. This new report is one of the first key deliverables of the New Plastics Economy initiative. It represents a logical next step to the 2016 report: from rethinking the future
9、of plastics to catalysing action. To trigger action, the report aims to make three original contributions to the transition towards the New Plastics Economy: Three distinct transition strategies for three plastic packaging categories covering the entire market (Redesign and innovate; Reuse; Recycle)
10、 based on a granular, segment-by-segment analysis and a quantification of the economic value creation potential for core aspects of the Reuse and Recycling categories A set of priority actions for each category, mobilizing the strategies and setting a common direction for players across the global p
11、lastics packaging value chain A targeted plan for the New Plastics Economy initiative to carry out in 2017 to catalyse progress on the priority actions.Preface5The New Plastics Economy - Catalysing actionThe World Economic Forum, the Ellen MacArthur Foundation and McKinsey & Company joined forces in
12、 2014 to create Project Mainstream, a cross-industry, CEO-led global initiative to help scale the circular economy by unravelling systemic stalemates. Taking a global, cross-sectoral look at material flows, the project quickly identified plastics as one of the value chains most representative of the
13、 current linear model, bringing undisputed functionality to a variety of applications, but also entailing significant economic losses and severe negative externalities.The resulting report, The New Plastics Economy: Rethinking the future of plastics, launched at the World Economic Forum Annual Meeti
14、ng 2016 in Davos-Klosters, analysed these global flows for the first time and set out a vision for a new and effective plastics packaging system, guided by circular economy principles, and fit for the long term. This compelling vision provided the impetus for the Ellen MacArthur Foundation to set up
15、 an ambitious three-year initiative, the New Plastics Economy, to act on the reports insights and turn the vision into reality.The initiative has made a strong start. Leading players from the plastic-packaging supply chain have committed to it, alongside major capital cities, philanthropists, policy
16、-makers and academics. The momentum gathered is indicative of its exceptionally collaborative approach that builds bridges along value chains, across silos, and between the private and public sectors to initiate a genuine system shift. The interest it has generated echoes a growing consensus on the need to phase out the negative impacts associated with todays patterns of use by notably redesigning certain materials and rethinking business models.Thi
