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1、1/5P Short Schedule Farm/CompanyName: Kmetija ufank Web site: http:/www.jagode.si E-mail: baronovejagode.siPlaceCountry: SlovenijaRegion: GorenjskaCity: BegunjeProduct Type STRAWBERRIESReference year 1994Farm description Start point/ChallangeSuccessful elementsOutput/Effects2.2.3. Barons strawberryF
2、arm Logo Barons strawberry taste the differenceFarm Description The ufank Farm is located in the pleasant village of Zgoa 2 km from Begunje, Gorenjska. Maks Vreko and his family have been growing strawberries on 1.5 ha of land for already 15 years now. He markets them under the brand name “The Baron
3、s Strawberries” because they grow in close proximity of the castle Drna in which Baron Baillou had resided until 1945 and the region is known as “a the Barons place still today. The Baron garden strawberries grow 600 m above sea level, just below the Begunjica River. Nights are cold and the days are
4、 warm the ideal climate for strawberries. The exchange of warm and cold air creates a harmony in the taste, which occurs in the ratio between the acids and sugars in the fruit.The Barons Strawberries grow on open fields and are grown using a nature-friendly technology. The production of healthy food
5、 and environmental protection is a life mission of the owner Maks. Therefore, the farm is included in the Slovenian Integrated Fruit Production SIPS, which allows the use of certain preparations in prescribed doses, less hazardous for people and environment, only where there are no other alternative
6、s. In the growing process, they use “solarisation”, shading of strawberries and the Hydronic device, used for the irrigation. The irrigation with the “revived” or informed water diminishes disease and increases the quality and quantity of the harvest. The farm follows the rule picked in the morning,
7、 given away by the evening”. Thereby, their strawberries are always fresh. Due to the natural production, use of the black foil and straw, there is no need to wash the strawberries before use. Direct sales Promotion Marketing communications - Added value Environmental responsibility High quality - I
8、nternetKey WordsPlantation under wings of Karavanken MountainsMay 2009Why is the topic interesting?From the policeman to the growing expert from the total lack of knowledge of the growing technology and marketing to the nature-friendly growing and recognisable trade mark “Barons Strawberries”.2/5Chi
9、ldren in the strawberry fieldStart Point The beginning of strawberry growing on the farm Prufank goes back to 1994, when they test-planted 5000 strawberry plants. Due to the lack of experience in the strawberry planting and growing, the first year was extremely difficult. Strawberries were planted t
10、oo late and improperly. As a result, in the first year they produced 2,715 kg of strawberries and had 4,185 EUR of profit. Each year they planted more strawberries and year-by-year introduced new, environment-friendly technologies. In the fifth year of production, they planted 35,000 plants and had
11、26,600 EUR of profit. Because business must not depend on chance, they also devoted their attention to the marketing. In 1998, they introduced a novelty for the buyers self-picking. For a lower price, each buyer could pick his own strawberries. Since they received a very positive response from the b
12、uyers, they kept this method. In 1999, the first issue of “Barons News” came out. In the newspaper readers could find instructions for the home-growing of strawberries, anecdotes on stealing fruits from the farm, interesting facts about strawberries, recipes and prize-poll. The introduction of the n
13、ewspaper improved the communication with existing buyers, to whom the larger story about Barons Strawberries could be presented. The primary role of the newspaper was increasing loyalty of regular customers and spreading the good word to others.The year 2000 was the year of novelties for the farm. T
14、he sale outlet was moved to the farm, they started the action of returning baskets, organized the Club of Barons Strawberries Lovers, which offered their members a free subscription to the newspaper. For the first time the “Day of Barons Strawberries” was organized.Farm description Start point/Chall
15、angeSuccessful elementsOutput/EffectsBarons strawberryMay 2009ChallengeFoil and straw for protection of fruitsNewspaper Barons News.Art exhibition children from a local school.Photography competition.Purpose of the web site:- trademarks promotion;- sales promotion to reach customers, who are far dis
16、tant from the farm;- the web site must be alive, it must be updated on a regular basis;- to include recipes, events, actions, prize-actions;- create two-way communication;- follow the statistics to find out what buyers are interested in.The goal of Maks Vreko is to harvest the best strawberries in Slovenia and make certain that customers are fully satisfied.At the beginning of their harvesting endeavours the Vre
