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1、Peking University Summer Course Delivering Application Form1. Basic Information：School Art School of Peking University Module CodeModule Name(Chinese) 商业音乐管理 Hours/week 4Module Name(Engligh) Commercial music management Credit 1Module Type(tick one of them)A、Scheduled course（for students in the schoo
2、l）；B、Summer CourseModule Duration July 10- August 10, 2007Who is it for? Students that major in Business Administration, Law, Art and Culture Administration, etc.Name of Lecturer Kienda Hoji Age 40 Position Professor1. Introduction this module will cover a number of subjects focused on the global mu
3、sic industry. It is designed to be an introduction to the key concepts and issues within the business of music. The module will mainly comprise of lecture style delivery but will occasionally involve students braking into groups to discuss various issues. Within the negotiations excesrcise in sessio
4、n 5 students will be encouraged to participate in a role play that will allow them to learn the art of negotiation within the context of the music industry.2. Module AimThe main aims of this module are to; Prepare students for employability and entrepreneurial participation in the commercial music m
5、arket prepare students for a creative life of change in commercial music & its associated industries; establish theoretical understanding of the business of commercial music; develop students critical understanding of the relationships between the music industry and the broad social encourage studen
6、ts to act as agents of change by using their understanding of the culture, business establish the basis for a future career strategy suited to the abilities of each student; prepare students for appropriate postgraduate study.At the end of the Module students should be able to: demonstrate a basic k
7、nowledge of the commercial relationships between the key constituents of the music industry; demonstrate knowledge of the main legal and copyright issues current in the music industry; Comprehend the principles of music management understand the main techniques, resources and legal requirements for
8、operating a business in general and in music in particular. understand of royalty accounting and cash flow, and associated IT applications, in the record industry; understand strategic corporate management and networking in the music business; understand risk management and operational management in
9、 the music business; understand the principles of the music publishing industry and of rights management in the European and wider international context; understand the international markets for music and strategies for operating in the international market place, and understand and apply methods of
10、 exploitation and marketing of music repertoire in the record industry and other industries which use catalogue music. understand and apply strategies for conducting negotiations and be able to mount informed discussion of current issues in the international music industry, and Understanding the pri
11、nciples of business and entrepreneurship in the music industry.3. Module content and covering range of knowledge Session 1 The music Industry in a historical contextFirst time concept of music as a business Music comodification History of the US music industryHistory of the UK music industry The int
12、ernational Music industry (Historical context)Impact of the internet and Digital Session 2 The music industry in the cultural industry context Comodification of culture Cultural Industries (Music context)The fundamentals of Music as culture (global erspective) Session 3 The anatomy of the global mus
13、ic industry The roles of corporate enterties In the global music industryRecord labelsPublishing companies Artist Management The role of radioPromotion companiesDistribution physical and digital The digitalised music industryThe role of Content providers The role of ISPs Peer to Peer networksThe rol
14、e of Social networking Session 4 Contemporary music industry business modelsInterrelationships between music industry enteritis and actorsThe Music industry value chains and money flowSession 5 The legal infrastructure of the music industry Intellectual Property OverviewInternational context (US, UK
15、 and European) Music as intellectual propertyIntellectual property and the challenge of digital AgreementsBasic contract lawMusic industry contracts RecordingDistribution (Physical and digital)Deal makingNegotiating international contracts and dealsNegotiation role play exerciseCreativity in deal ma
16、king Session 6 Music industry Business strategy Strategic planning in the music industry The international strategy Marketing ( Music context ) Session 7 The future of the music industryVarious therories for the future of the music industry The use of technologyMusic and the wider world of entertainment Muti media theoriesChinese way forward 4. Teaching Material, bibliography, etcPeriodicals and magazines: Music Week, Billboard, Bagehot, R music Business Agreeme
